Heba Elzoaiby

• Leading accounts such as RTA, P&G (Head & Shoulders), HSBC Premiere Banking, SAMBA, InFlight Dubai and Mai Dubai.
• Setting communication strategies in coordination with the Creative and the Strategic Planning departments.

Mar '14 - Present Saatchi & Saatchi Dubai, UAE
Group Account Director
• Leading accounts such as RTA, P&G (Head & Shoulders), HSBC Premiere Banking, SAMBA, InFlight Dubai and Mai Dubai.
• Setting communication strategies in coordination with the Creative and the Strategic Planning departments.

Apr '10 - Mar '14 DDB Dubai, UAE
Senior Account Director
• Implemented marketing plans across a wide variety of mediums including advertising, online, print, direct mail and in-store.
• Dealt with different financial aspects related to the businesses I look after including P&L.
• Worked closely with clients to further develop the following accounts - Henkel Laundry Care for the Regional markets (North Africa, Levant & Iran) and Henkel GCC, Emirates (Passenger business for East and West Africa), Emirates Corporate, Abu Dhabi Media (Star FM), Al Ghandi Electronics.
• Have previously handled Philips (Consumer Lifestyle and Lighting), Marico Industries (Parachute hair care range), International Dairy and Juice (Tropicana Egypt) and Al Nabooda Automobiles.

Jan '09 - Mar '10 Brandcom Middle East Dubai, UAE
Account Director
• Played a key role in developing clients' annual communication strategies and worked closely with the client to put implementation program.
• Worked closely with the team to help the clients overcome business problems due to different internal and external factors.
• Market intelligence gathering and analysis
• Lead and helped the business development process
• Accounts handled: Emirates SkyCargo, Economic Zones World and its subsidiaries (Jebel Ali Free Zone & TechnoPark), Airfree Air Purifiers and Young Arab Leaders (YAL)

Apr '07 - Nov '09 Impact BBDO Cairo, Egypt
Senior Account Manager
• Provided insightful marketing analyses, new promotion ideas and recommendations for viable business building efforts.
• Recommended alternative scenarios for launching new products.
• Assisted in the entire production process, including initial creative development, budgeting, pre-production as well as post-production of full-fledged campaigns.
• Identified competitive vulnerabilities and opportunities for clients to exploit.
• Handled accounts such as Pepsico beverages (Pepsi, 7UP, Mirinda) for the North African markets, Pepsico snacks (Doritos, Cheetos, Lay's Delights), Al Ahram Beverages (Stella beer, wines and spirits), Tamweel Mortgages and Mercedes Benz, Omar Effendi department stores, and P&G (Gillette & Braun)

Mar '03 - Mar '07 Grey Worldwide Cairo, Egypt
Account Manager
• Efficiently planned, managed and implemented campaigns throughout the North East African countries, for Nokia and its distributors.
• Was actively involved in developing marketing communication campaigns starting with concept research to implementation.
• Coordinated annual communication plans with hub and the media department.
• Monitored competitors' activities and recommended pre-emptive / counter-activities.
• Identified opportunities and pro-actively recommended activities and course of action.
• Managed and co-ordinated work between media, creative and finance departments, ensuring maximum performance is achieved.
• Direct involvement in research preceding launch campaigns of P&G products.
• Recommended alternate strategies suitable for the Egyptian market based on research findings, consumer and market knowledge.
• Maintained good business relations with existing clients and identified new prospects.
• Was part of the team pitching for Enjoy (Juices and Milk) and Etisalat, recommending strategy based on market and consumer studies.
• Supervised the implementation of the strategic platform in the carried executions.

Aug '00 - Mar '03 EFG-Hermes Research Cairo, Egypt
Data & Market Analyst
• Performed market analysis and compiling of the daily, weekly & monthly reports
• Responsible for the maintenance & rebalancing of the EFGI, HFI, AAI & AII indices
• Maintained data compliance with agencies overseas including Reuters, MSCI, Bloomberg, TF, etc.
• Initiated and maintained contracts with Brokerage firms for the acquisition of financial data on all Arab countries. Ensured the daily delivery and validity of this data and logging it in our database.