Heba Hashem

 Partner with C-suite executives to understand customers’ short- and long-term business strategies, aligning Oracle Cloud
(OCI, Fusion ERP/EPM/HCM, Data & Analytics) to accelerate transformation and maximize ROI.
 Develop tailored success plans and business cases, demonstrating cost savings, performance gains, and measurable value to
drive adoption and renewals across enterprise accounts in KSA including STC, and Aramco.
 Lead business development initiatives that expand Oracle’s CSS footprint, securing multi-million-dollar growth through
renewals, upsell, and new strategic wins.
 Build and adapt a go-to-market framework with global system integrators (PwC, IBM, Accenture, Deloitte, etc.), educating
partners on Oracle services and co-developing solutions.
 Identify and work on pilot accounts with GSIs across MEA, creating joint execution plans that open new revenue streams and
strengthen client delivery outcomes.
 Orchestrate end-to-end engagement lifecycle: discovery, strategic alignment, proposal shaping, RFP/SOW negotiations, and
governance of large-scale deployments.

• Partnered with C-suite executives to understand customers short- and long-term business strategies, aligning Oracle Cloud
(OCI, Fusion ERP/EPM/HCM, Data & Analytics) to accelerate transformation and maximize ROI.
• Developed tailored success plans and business cases, demonstrating cost savings, performance gains, and measurable value to
drive adoption and renewals across enterprise accounts in KSA including STC, and Aramco.
• Led business development initiatives that expand Oracles CSS footprint, securing multi-million-dollar growth through
renewals, upsell, and new strategic wins.
• Built and adapted a go-to-market framework with global system integrators (PwC, IBM, Accenture, Deloitte, etc.), educating
partners on Oracle services and co-developing solutions.
• Identified and worked on pilot accounts with GSIs across MEA, creating joint execution plans that open new revenue streams
and strengthen client delivery outcomes.
• Orchestrated end-to-end engagement lifecycle: discovery, strategic alignment, proposal shaping, RFP/SOW negotiations, and
governance of large-scale deployments.

• Spearhead large-scale IT initiatives, including cloud migrations, Office 365 deployments, data center relocations, and
cybersecurity enhancements, aligning strategic objectives with organizational goals.
• Direct cross-functional teams to execute digital initiatives, fostering a culture of innovation and collaboration, and ensuring
alignment with business objectives and stakeholder expectations.
• Establish and maintain robust communication channels with executive leadership, clients, and key stakeholders, delivering
regular updates on project milestones, risks, and performance metrics.
• Identify and mitigate potential risks through strategic planning and proactive issue resolution, ensuring project continuity and
success.
• Optimize resource allocation and manage project budgets effectively, achieving cost efficiencies and maximizing ROI.
• Implement rigorous quality assurance frameworks, ensuring adherence to industry standards and best practices, and
delivering high-quality deliverables.
• Maintain comprehensive project documentation and generate executive-level reports, providing insights into project progress,
achievements, and strategic implications.
• Lead post-implementation reviews, capturing lessons learned and applying insights to refine future project management
strategies and initiatives.

• Strategized and executed APCs operational activities under agreements with the Center of Disease Control (CDC), ensuring
seamless data management and compliance with federal regulations.
• Acted as the principal liaison between APC and the CDC, facilitating strategic discussions and ensuring alignment with
organizational goals.
• Delivered performance progress reports, maintained meticulous records, and managed budgetary oversight for CDC-related
projects.
• Spearheaded communications for CDC projects, ensuring clarity and alignment with project objectives.
• Managed the closeout, renewal applications, and documentation for all APC agreements with the CDC, ensuring compliance
and strategic alignment.
• Trained new staff on CDC responsibilities, fostering a culture of continuous learning and development.

• Oversaw the customization and execution of the National Poison Data System (NPDS) reports per clients business
requirements, ensuring data accuracy and relevance.
• Led business intelligence projects, including the implementation of Qlik Sense Dashboards, driving data-driven decision
making.
• Managed and mentored the data team, assigning tasks, conducting staff meetings, and serving as the spokesperson to the
Board and the CEO.
• Directed funded data requests and business development initiatives, enhancing the organizations data capabilities and
strategic positioning.
• Maintained vendor relationships and managed CDC contracts, ensuring alignment with organizational goals and compliance
requirements.
• Directed communication with managing and medical directors, facilitating collaboration and strategic alignment.

• Managed multiple strategic Oracle applications and infrastructure projects, leveraging global resources to deliver high-impact
solutions.
• Coordinated technical and business groups to implement complex projects, managing client expectations and ensuring project
success.
• Delivered cutting-edge solutions in the EPM and BI/Analytics domains for top-tier clients, driving business value and
operational efficiency.

• Led IT projects, including cloud migration strategy and network security enhancements, aligning IT strategy with
organizational goals.
• Managed a $3.8M budget and IT staff across multiple sites, driving operational efficiencies and cost reductions.
• Collaborated with senior leadership on IT infrastructure for new site expansions, ensuring seamless integration and high
availability.
• Developed disaster recovery and network redundancy plans, ensuring business continuity and resilience.
• Implemented a cloud migration strategy to optimize costs and enhance operational efficiency.
• Upgraded the EMR system to the cloud, integrating new tools to improve workflows and reduce costs.

• Achieved a 15% reduction in IT outsourcing costs by developing an in-house Help Desk team, significantly enhancing
customer service and operational efficiency.
• Built a robust IT organization with specialized talent across various IT domains, effectively supporting the needs of 650 staff
members across six sites.
• Developed and implemented a strategic IT roadmap aligning with business objectives, customer service goals, and expansion
initiatives.
• Drove major process improvements and operational efficiencies by implementing cloud-based solutions, including a VOIP
phone system (Polycom), Office 365 email, OneDrive, and SharePoint.
• Formulated and enforced organizational policies related to information security and data management, ensuring compliance
with HIPAA privacy standards.
• Spearheaded network enhancements by consolidating ISPs, resulting in a 10-fold increase in internet speed and a 50%
reduction in costs.
• Re-engineered network infrastructure with cloud-based switches and firewalls (Cisco Meraki), improving security,
management, and cost-efficiency through site-to-site VPNs instead of costly MPLS circuits.
• Enhanced software and hardware security by deploying robust applications such as Mimecast and Sophos.
• Optimized IT asset utilization by implementing an asset management system.
• Executed a $1M laptop standardization project, improving productivity and reducing maintenance costs for outdated
computer models.
• Established and maintained strong vendor relationships for long-term partnerships, ensuring high-performing SLAs and
24/7/365 availability.

• Collaborated with One Stop Arlington Permitting Initiatives (OSAPI) business leads to gather requirements and develop
business processes for the Accela Civic Platform.
• Supported integration of business processes, including the online payment system.
• Developed and delivered training materials for new business processes and manual systems.
• Led business automation and transformation efforts, identifying and implementing technology solutions to optimize
permitting processes.
• Analyzed and identified opportunities for automation, driving significant process efficiencies.
• Developed and executed a strategic business transformation plan, aligning with organizational goals.
• Managed the implementation of digital tools and platforms, ensuring seamless integration.
• Provided support and training to staff on new digital system and processes.
• Monitored digital transformation initiatives, continuously improving performance and efficiency.
• Facilitated stakeholder communication and collaboration throughout the project.
• Led change management activities, ensuring smooth transitions and buy-in from all levels of the organization.
• Developed and executed change management strategies, including stakeholder analysis, communication plans, and training
programs.
• Addressed and mitigated resistance to change, fostering a culture of innovation and adaptability.
• Conducted post-implementation reviews to capture lessons learned, and refine future business and change management
strategies.

Served Human Resources, Data Analytics, Marketing, and Information Technology Services Business Groups, driving digital
transformation initiatives to enhance existing business processes and implement new optimized Cloud solutions. Managed 5-6 large
business automation projects concurrently.
• Maintained issue logs and conducted regular scrums to monitor project performance and track activity schedules for upcoming
digital releases.
• Led project teams, both internal and external, to achieve defined milestones and deliverables.
• Reviewed all project deliverables and archived them for future audit, conducting project-closing meetings to determine client
satisfaction levels.
• Led and coached a team of business analysts focused on business automation and transformation.
• Rationalized Ciber - AARP Business Analysis and Project Management processes and templates, onboarding new Business
Analysts, and supporting digital demand management activities.
• Spearheaded change management efforts to ensure smooth transitions and stakeholder buy-in for digital initiatives.
• Developed and executed change management strategies, including stakeholder analysis, communication plans, and training
programs.

• Assisted 60+ graduate students in several courses, including Project Management. Determined their individual needs and
organized study and work groups to complete tasks correctly and on time.

• Designed and implemented a vendor selection process template, increasing efficiency and reducing processing time.
• Compiled data to track vendors performance in the form of scorecards boosting efficiencies by 30%.
• Utilized this opportunity to discuss their strengths and weaknesses with the IT management team, while effectively
evaluating vendors offerings toward AAPR vendor management standards and goals.

ORACLE SYSTEMS LIMITED Riyadh, Saudi Arabia
Fresh Graduates (Presales Trainees) Employment Program Supervisor December 2009 - December 2010
• Interviewed, assessed, and directed fresh graduates to the proper business lines at oracle
• Followed up on trainees daily activities, career path, training courses and development till they joined actual teams

• Hired and placed fresh graduates in different areas of the organization for both sales and pre-sales roles. Determined the best
fit for each graduate and dramatically increased the retention and success rate of the program.

ORACLE SYSTEMS LIMITED Riyadh, Saudi Arabia
HRMS Applications Sales Consultant, Bid Manager April 2008 - December 2010
• Delivered all the consultative HRMS solutions selling activities i.e. Proof of Concept demo configurations and deliveries, business
process discovery studies, solution mapping and presentations, RFP answers
• Educated wide-range of partners, customers and other consultants with Oracle product offering and value propositions in the designated
product areas
• Responsible for Oracle bidding management for Manufacturing, Retail and distribution (MRD) industry
• Collaborated with other team members including both sales and pre sales consultants to dispatch and compile the required proposals

• Consistently closed bids on accounts ranging from $50k - $1M in the Manufacturing, Retail and Distribution (MRD) industry.
• Expedited the sales process by 5% by educating partners, customer and consultants about the many beneficial products Oracle
had to offer. Drive additional sales after the successful demonstration of these products.
• Gathered business requirements and delivered client custom demonstrations and POCs accordingly.
• Worked closely with the Architects, Business Development Manager and Program Delivery team to drive business
development for Enterprise Consulting Services.
• Supported the development of functional architecture blueprints utilizing industry best practices that assisted customers in
achieving their RFI and RFP goals and objectives.
• Developed a prototype based on the RFP received from the client to ensure the ERP solution offerings meet the clients needs.
• Defined applications and modules best suited to each project. Moved between agile and waterfall approaches depending on
project specifics and client goals, creating detailed project road maps, plans, schedules and work breakdown structures.
• Directed the development of customer specific value propositions by highlighting the benefits of Oracle products.
Demonstrated the superior value by displaying the results of benchmarking activities to clients.
• Partnered with channel and field sales organization to identify and close high-revenue strategic deals.

ORACLE SYSTEMS LIMITED Riyadh, Saudi Arabia
Cooperative education (Database administration) July 2007 - January 2008
• Trained on Oracle Database 10g including database design and development, database backup and recovery functions, clustering,
automation, and high availability options for 7 months training ended with getting OCA and OCP certificates
• Created Oracle guide for new hires to help them understand key business processes at Oracle. The guide provides a central source of informative details about the organization, how it is structured, business functions for each department, sales process phases and
techniques, technical support offered by Oracle, Oracle products for both applications and technology product lines, and list of important Oracle partners and customers

OTHER

• Obtained training and learned all Oracle Database offerings.
• Attained certifications for Database Administration.
• Authored comprehensive training guides for new employees utilizing technical skills from training and certification courses.