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Heba Modhish, Marketing Manager

Heba Modhish

Marketing Manager·To You Uniform

Saudi Arabia

Higher diploma, Certificate in Medical Laboratories

Work experience

Total years of experience: 25 years, 6 months

Marketing Manager

September 2017 - Present

To You Uniform

Jeddah, Saudi Arabia

September 2017 - Present

Managing all marketing for the company and activities within the marketing department.
Developing the marketing strategy for the company in line with company objectives.
Co-ordinating marketing campaigns with sales activities.
Overseeing the company’s marketing budget.
Creation and publication of all marketing material in line with marketing plans.
Planning and implementing promotional campaigns.
Manage and improve lead generation campaigns, measuring results.
Overall responsibility for brand management and corporate identity
Preparing online and print marketing campaigns & manage the CRM system.
Monitor and report on effectiveness of marketing communications.
Creating a wide range of different marketing materials.
Working closely with design agencies and assisting with new product launches.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Analysing potential strategic partner relationships for company market
Interviews, hires, and trains marketing staff members
Establishes marketing goals based on past performance and market forecasts
Oversees current offerings and comes up with initiatives for new products or services
Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives

Company industry:
Manufacturing
Job role:
Marketing and PR

Sales & Marketing Manager

September 2016 - September 2017

GOLDEN WAVE FOUNDATION

Jeddah, Saudi Arabia

September 2016 - September 2017

Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
Improve your Hiring and Retention in 2017.
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities.
Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
Provides information by collecting, analyzing, and summarizing data and trends.

Company industry:
Marketing
Job role:
Marketing and PR

Administrator JD & Training Coordinator (OJT)

February 2016 - September 2016

SWISSPORT

Jeddah, Saudi Arabia

February 2016 - September 2016

Manage, track and respond to all candidates from open vacancies
Support interview co ordination
Screen CV’s for junior/entry level positions
Manage candidate applications from Swissport careers web site
Prepare internal and external job advertisements, web postings, role profiles
Respond to enquiries from candidates, managers and external recruitment agencies about the organization’s recruitment activities and about the status of job vacancies
Contact candidates, arrange interview times in collaboration with the hiring manager so that interviews are conducted efficiently and equitably
Provide feedback to unsuccessful candidates based on the job's pre-established selection criteria and the organization’s recruitment policies
Prepare job offer materials as per the agreed job specifications so that successful candidates have all the information needed to make a decision
Communicate regrets, offers, letters of appointment, contracts, and start date to candidate
Manage administration duties associated with Sauidisation
Any other task related to recruitment

Company industry:
Airlines
Job role:
Administration

Customer Care supervisor

March 2015 - February 2016

Integral Hotel Supplies (IHS)

Jeddah, Saudi Arabia

March 2015 - February 2016

Responsible for supervising customer service agents and other staff. Trains, coaches, and mentors employees on how to deliver the best customer service possible
Plans, prepares, and devises work schedules, according to the workloads
Designing the operational procedures and the internal work polices inside the customer care department
Provide scripts to read from during phone calls
Observes and evaluates workers' performance
Issues instructions and assigns duties to workers
Trains and instructs employees
Hires and discharges workers.
Helps Agents in resolving problems and completing work
Handle major incidents that cannot be resolved by agents
Communicates with other departments and management to resolve problems and expedite work
Interprets and communicates work procedures and company policies to staff
Analyze data and statistics
Compile and print reports on overall customer satisfaction
Prepares, maintains, and submits reports and records, such as productivity and operational and personnel reports
Makes recommendations to management concerning staff and improvement of procedures

Company industry:
Hospitality & Accomodation
Job role:
Management

Personal assistant to the managing director

January 2014 - February 2015

ENVIROMENTAL TECHNOLOGY (ENTEC)

Jeddah, Saudi Arabia

January 2014 - February 2015

Working as personal assistant to Director (PA)، closely with general manager to provide administrative support.
Devising and maintaining office systems, including data management and filing;
Arranging travel, visas and accommodation and, occasionally, travelling with the manager to take notes or dictation at meetings or to provide general assistance during presentations.
Screening phone calls, enquiries and requests, and handling them when appropriate.
Meeting and greeting visitors at all levels of seniority.
Organizing and maintaining diaries and making appointments.
Dealing with incoming email, faxes and post, often corresponding on behalf of the manager.
Carrying out background research and participate in some events and prizes.
Producing documents, briefing papers, reports and presentations;
Organizing and attending meetings and ensuring the manager is well prepared for meetings.
Liaising with clients, suppliers and other staff.
Carrying out specific projects and research.
Responsibility for accounts and budgets.
Taking on some of the manager's responsibilities and working more closely with management.
Deputising for the manager, making decisions and delegating work to others in the manager's absence.
Involved in decision-making processes.

Company industry:
Safety & Environment
Job role:
Administration

Customer Service Supervisor

November 2010 - December 2013

Al-Watan Newspaper

Jeddah, Saudi Arabia

November 2010 - December 2013

Working as a supervisor for customer service department.
preparing the policies and the strategy plans to raise the level of performance and services provided in CRM department.
supervising the customer service representatives’ team to ensure that all the customers receive immediate service as soon as possible.
follow up all the inquiries and requests of customers and Coordinate with all supervisors in different departments to resolve outstanding issues immediately.
overseeing that all the laws and standard measures are followed while dealing with customers & guiding the employees during tough situations to acquire appropriate resolution for the customer while working with them.
creating and maintaining up-to-date script, which the associates use while responding to calls.
organizing orientation and training of new staff .
establishing procedures for record keeping.
designing and implementing CRM policies and procedures.
preparing and verifying daily, monthly, annual report .
Responsible for shift schedule to include: work assignments/rotations, employee training, employee vacations, employee breaks, overtime assignment, back-up for absent employees, and shift rotations.
Creating and implementing data entry sheet and list management processes .
Assisting with relationships with CRM-related vendors.

Company industry:
Journalism
Job role:
Management

HR Coordinator

July 2009 - December 2013

Al-Watan Newspaper

Jeddah, Saudi Arabia

July 2009 - December 2013

Working as HR Coordinator in HR department.
Assisting HR manager in developing H.R programs, and ensuring effective implementation of the same to meet objectives/ goals of H.R department.
Assisting with the administration of the day- to -day operations of the human resource functions and duties.
Carrying out responsibilities in some or all of the following areas: department development, employee development, organization development, executive administration, employment.
Preparing job analysis and job descriptions for the employees.
Preparing employees handbook and employees satisfaction appraisals.
Referring qualified applicants to H.R. manager and interviewing some job applicants.
Designing the flowcharts for all different kind of work procedures in the institution.

Company industry:
Journalism
Job role:
Human Resources and Recruitment

Executive Secretary

March 2008 - July 2009

ATTAR Travel Company

Jeddah, Saudi Arabia

March 2008 - July 2009

Providing full secretarial support to the executive level staff including the COO and CEO
Managing all kinds of correspondence and communications
Dealing with employees questions and requests
Preparing wide range of communications, reports, and documents
Scheduling and organizing: meetings, appointments, events, and travel arrangement
Co-ordinate and follow up on interviews
Liaise with management, candidates, and external providers
Maintaining complete employee database
Assisting Managers in handling critical issues in Jeddah and Riyadh Airports within deadlines
Establishing and implementing filing systems

Company industry:
Hospitality & Accomodation
Job role:
Administration

Executives Customer Service

February 2007 - March 2008

Front Liner Company

Jeddah, Saudi Arabia

February 2007 - March 2008

Handling several campaigns for different clients such as American Express, SPS Net, Elaf Company, and Watani Hyper Market
Following up on complaints and giving solutions
Writing and providing daily reports to clients on their customer inquiries and subscription
Planning and executing new marketing strategies to attract more companies by proposing several campaigns for them

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Customer Service and Call Center

Loan Marketing Specialist

July 2006 - February 2007

Saudi British Bank (HSBC)

Jeddah, Saudi Arabia

July 2006 - February 2007

Planning and Executing Marketing strategies for Loans
Ensuring Customer satisfaction and building up a good portfolio of clients
Following up on all client's needs, and services
Making Presentations for my work in a professional way
Overcome challenges, and improved the work environment

Company industry:
Banking
Job role:
Administration

Laboratory Technician

November 2001 - September 2006

Al-Ansar Hospital

Jeddah, Saudi Arabia

November 2001 - September 2006

Practice Blood extraction, and worked as laboratory technician.
Work in hematology, Chemistry, serology, hormones, parasitology, and microbiology section
Handling medical reports in both computer and typewriter
Handling Data Entry for patient's information in data base
Cooperate with my teamwork including doctors, and quality control at hospital
Overcome challenges, and improved the work environment
Understanding patients' needs, and giving more care to special cases
Attending medical lectures inside the hospital, and out side
Attending some medical ceremonies
Handling the responsibility of issuing and following up on medical certificates for Iqama and baladiah
Punctual and achieving deadlines
Ensuring patients satisfaction and building up a good portfolio of clients
Follow up with the patient’s results

Company industry:
Medical Hospital
Job role:
Medical, Healthcare, and Nursing

Laboratory Technician Saudi

January 2001 - October 2001

Saudi German Hospital (SGH)

Jeddah, Saudi Arabia

January 2001 - October 2001

Worked in the blood bank section
Worked in hematology, chemistry, hormones, parasitology, and microbiology section.
Being trained in histo pathology section
Handling Data Entry for patient's information in database and the extraction blood in the reception area
Understanding patients' needs and deal kindly with patients
Helping to improve other team members
Attending medical lectures
Achieving good results while having multitasks and performed well under pressure
Fast Learner especially from more experienced co-workers

Company industry:
Medical Hospital
Job role:
Medical, Healthcare, and Nursing

Education

Saudi Council for Health Specialist

December 2000

December 2000

Higher diploma, Certificate in Medical Laboratories

Saudi Arabia

University of Jordan, Amman, Jordan

August 1998

August 1998

Bachelor's degree, BS. In Biological Science

Jordan

Skills

Human Resources
Expert
Human Resources
Expert
Brand PR
Expert
Brand PR
Expert
Marketing
Expert
Marketing
Expert
Administration
Expert
Administration
Expert
Sales
Expert
Sales
Expert
Fluent in Arabic and English languages
Expert
Fluent in Arabic and English languages
Expert
Communication Skills
Expert
Communication Skills
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Training Skills
Expert
Training Skills
Expert
Leadership Skills
Expert
Leadership Skills
Expert
Human Resources
Expert
Human Resources
Expert
Marketing
Expert
Marketing
Expert
Administration
Expert
Administration
Expert
Sales
Expert
Sales
Expert
Brand PR
Expert
Brand PR
Expert

Languages

English

Expert

Arabic

Expert

Training and Certifications

Certifications
Certificate in Microsoft Office (Word-Excel) from New Horizon , KSA
Jul 2006 - Oct 2006
Certificate in Career Instrument from SAFAA for Educational Consulting, KSA
Oct 2010 - Oct 2010
Certificate in Balanced Scorecard from Smart Ideas HRD Consulting & Training, Jordan
Jan 2011 - Jan 2011
Certificate in Training Coordinator from IIR Middle East, Dubai
May 2011 - May 2011
Certificate of Appreciation about Supervision of Al-Watan Future Team from Press Association, UK
Sep 2011 - Dec 2011
Certificate in at E-marketing from Geniuses, KSA
May 2013 - Jun 2013
Certificate in E-commerce from Geniuses, KSA
Jun 2013 - Jun 2013

Recommendations

احمد على دسوقى

Dec 2013

Dec 2013

محاسبManager

هبة شخصية محترمة على قدر عال من الثقافة والعلم مجتهدة

Hobbies and interests

Reading,Traveling ,swimming, Stone collecting, Meditation, Presenting

Proud of the level I have reached in my work and aspire to touch the stars