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Hebatallah Mahrous, Senior Business Developer

Hebatallah Mahrous

Senior Business Developer·OTS

Egypt

Bachelor's degree, Broadcasting Journalism

Work experience

Total years of experience: 7 years, 5 months

Senior Business Developer

December 2012 - January 2014

OTS

Cairo, Egypt

December 2012 - January 2014

• Grow company’s profits through attracting new international customers and by increasing the spend of existing customers.
• Generate new leads with the aim of creating more sales in international level
• Follow-up sales activities.
• Maintaining customer relationships and ensuring customer loyalty through excellent customer service as well as meeting all clients needs appropriate to their business.
• Responsible of all vendor relations
• Searching for new vendors with low coast and best quality.
• Identify potential clients, and the decision makers within the client organization.
• Work with technical staff and other internal colleagues to meet customer needs.
• Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
• Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.
• Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
• Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
• Submit weekly progress reports and ensure data is accurate
• Forecast sales targets and ensure they are met by the team.
• Track and record activity on accounts and help to close deals to meet these targets.
• Work with marketing staff to ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner.
Achievement
• Enhance Company Vendor Relations
• Cut the Messaging Costs and save more than 1 million EGP
• Open two major international account “ Javna SMS provider, Waselny UAE “
• Increases the sales in OTS Sudan
• Change Egypt Sales Team Strategy to achieve 2013 target and saved the company from 6million lose and losing exclusive deal with Etisalat Masr
• Cost saving in OTS Qatar and open two new deals with Qtel and Vodafone Qatar.
• Enhance relation with HTC KSA and open new connection with Zain KSA.

Company industry:
Telecommunications
Job role:
Marketing and PR

Senior Product Executive at Messaging Business Unit

September 2011 - November 2012

OTS

Cairo, Egypt

September 2011 - November 2012

Responsibilities:
• Develop product strategy & road map.
• Design product interface, scenario and user stories.
• Manage product development process.
• Handle usability tests & A/B testing.
• Handle product suggestions, features back-log.
• Collect user/customers feedback.
• Manage technical team and deliver the technical analysis document.
• Manage product content and user error/success messages.
• Design product marketing plan.
• Handle product knowledge program across the company.
• Manage product budget & resource allocation.
• Analyze product/website visits/traffic.
• Write product manuals and user guides.
Achievement
• Handle product management & development for Resalty.net Web to SMS portal.
• Develop new products that help the user to use the company services easier, like SMS Excel Plugin, Database integrator.
• Develop SMS service mobile app
• Increase the no. of visits on the website (traffic).
• Written product manuals & user guides.

Company industry:
Telecommunications
Job role:
Marketing and PR

Senior Account Executive

March 2008 - September 2010

Origin for Integrated Marketing Services (IMS)

Cairo, Egypt

March 2008 - September 2010

Responsibilities:

• Vodafone Account team Leader (Responsible for all the client needs)
• Prepare and follow up the client activations reports ( daily or weekly with a closing reports )
• Set the team planes and internal States reports
• Follow up the team target and working activations
• Prepare presentations and proposals with full estimated budgets for our Clients.
• Prepare the monthly Account Services department presentation for the Managers.





Achievement
• Gaining Knorr Unilever Mashreq its place again to be number one in Egypt by creating a new idea of Knorr Business serving the Egyptian community.
• Increase Nokia Mobile Phones sales in upper Egypt by Nokia theater Idea.
• Introduce Rany Juice to Egyptian customers by Rany Summer Campaign 2009 .
• Savola “Soka El Osra “product re launch
• Sony Ericson BTL campaign
• Vodafone Road Show covering all over Egypt

Company industry:
Advertising
Job role:
Marketing and PR

Account Executive

July 2007 - March 2008

Plus Hi-Tech Advertising Agency

Cairo, Egypt

July 2007 - March 2008

Responsibilities:

• Promoting the agency services and products by telemarketing and personal meetings.
• Prepare the Agency Data Base and main Categories to target.
• Set Strategies and planes to achieve our monthly target.
• Responsible for all the Clients follow ups (quotations, Designs, requests)
• Cooperate with production Department in Designs, Pricing and create new ideas to satisfy the customers.
• Write both Arabic and English PR Articles and arrange with the Magazines and newspaper to publish it.

Company industry:
Advertising
Job role:
Marketing and PR

Media and public Relations Executive

March 2006 - June 2007

Canadian Chamber of Commerce in Egypt

Cairo, Egypt

March 2006 - June 2007

Responsibilities:

• Perform writing, and public relations duties both in Arabic and English.
• Writing the Press Kit for the CanCham.
• Continue to increase the number of news releases targeted to weeklies and minority media.
• Updating Website and the newsletter news Online.
• Promoting ads for the CanCham Magazine.
• Editing and Writing in CanCham Magazine & Newsletter.
• Dealing with the Media Press Representatives (Newspapers, Magazines & TV).
• Event Coordinator: Preparing events

Company industry:
Non-profit Organization
Job role:
Marketing and PR

Anchor

August 2005 - December 2005

Middle East Radio and Cairo Radio channel

Cairo, Egypt

August 2005 - December 2005

Anchor

Company industry:
Journalism
Job role:
Design, Creative, and Arts

Education

Modern Sciences and Arts University (MSA)

August 2005

August 2005

Bachelor's degree, Broadcasting Journalism

Egypt

Skills

Teamwork
Expert
Teamwork
Expert
International Sales
Expert
International Sales
Expert
Writing
Expert
Writing
Expert
Communication Design
Expert
Communication Design
Expert
Marketing
Expert
Marketing
Expert
Graphics • Moviemaker • Adobe Premiere
Expert
Graphics • Moviemaker • Adobe Premiere
Expert
Microsoft Office: • Word, Excel, Power Point, Front Page and Flash XP.
Expert
Microsoft Office: • Word, Excel, Power Point, Front Page and Flash XP.
Expert
Teamwork
Expert
Teamwork
Expert
International Sales
Expert
International Sales
Expert
Writing
Expert
Writing
Expert
Communication Design
Expert
Communication Design
Expert
Marketing
Expert
Marketing
Expert

Languages

English
Expert
Arabic
Expert

Training and Certifications

Training
Editing and shooting
Studio Masr
Aug 2004