Assistant Vice President (HOS)
Sobha Developer L L C
Total years of experience :21 years, 4 Months
As Sobha Brand Studio Sales Gallery HOS, provide leadership to the sales network in accomplishing volume, sales and profitability targets across the assigned territory
Mentor, supervise, and provide ongoing feedback to a team of remote Sales Managers to positively impact sales.
Responsible for fostering the growth and development of a successful sales team focusing attention and effort across three key areas: people, sales strategy and recruiting.
Develop rapport with key decision makers across existing prospect & client organizations for effectively closing identified business deals.
Designed & implemented systems, policies & procedures to facilitate Sales revenue and revamped internal procedures with regard to work-flow and communications.
Ensure the sales team is fully resourced and well-directed, with clear guidelines to their own job responsibilities, and are provided with full support in achieving these, in terms of communication, training & development, and the organization of the department’s workload.
Define & implement sales objectives & annual sales quotas for regions & territories to highlight projected sales volume / profit for existing and new products
•Create and implement effective Sales strategies, managing the Sales Team and ensuring the achievement of defined Property Sales Targets in the local and international markets
•Manage specific real estate investment properties in multiple locations, negotiating with clients to achieve the best opportunities for client and company
•Reporting to Top Management on sales progress for individual projects, identify areas for improvement and make recommendations
•Responsible for maintaining detailed and timely tracking of major opportunities, provide competitive feedback and market analysis to align the business strategy in line with the market trends
•Assess and review business approach, devise and implement target based sales strategy and monitor sales performance
•Designed & implemented systems, policies & procedures to facilitate Sales revenue and revamped internal procedures with regard to work-flow and communications
•Actively involved in yearly sales budget & business plan preparation and monthly forecast for all properties
•Reviewed financial statements, sales activity reports and other performance data to measure productivity and goal achievement for teams members to determine areas needing cost reduction and program improvement
•Spearheading a team of 60 PC, 4 Sales Director and 8 Team Leader, helm UAE market and sell clients luxurious off-plan and ready properties of Azizi Properties
•Drive sales across functionally large clientele, with a monthly budget of AED 100 Million
•Develop influential relationships with target customers at all levels, understand decision-making processes, and develop strategies to win profitable business
•Develop and manage the Sales policies, procedures, standards, and strategies in order to ensure the uniformity of policies across the company
•Maintain complete autonomous decision making authority within the areas of strategic planning, sales, marketing and business development
•Identify the human resources requirements of the department and provide recommendations on levels of rewards, promotions, transfers and career progressions for the department’s employees
•Lead organization’s sales in following the sales methodology and best practices
•Identify and evaluate new markets and partnership opportunities through direct prospecting, networking, attendance and participation with various industry and professional groups and networking associations
•Spearheading a team of 20 PC and 2 Team Leaders, responsible for building exceptional client relationships and developing sales within Azizi Development, from strategy to execution
•Analyzed important industry market intelligence in relation to market trends
•Developed short term action plans and long range planning for new programs and strategies that impact the Company based on the existing corporate directed goals and any new goals that were created
•Managed and monitored Sales departments’ goals as per agreed performance and accountable for its profitability
•Spearhead and managed strategies and drove delivery of daily operations related to the Sales segment and worked towards enhancing team performance
•Set and implemented strategies and managed resources to achieve and exceed revenue goals
• Provide leadership to the sales network in accomplishing volume, sales and profitability targets across the assigned territory
• Set up business strategies based on collated market intelligence on competition and other market trends for enhancing market penetration
• Develop annual marketing plan focused on realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort)
• Generate market awareness on organizational products & services by implementing innovative sales promotion schemes across the target market segment
• Define & implement sales objectives & annual sales quotas for regions & territories to highlight projected sales volume / profit for existing and new products
• Set up & align national sales programs to organizational business objectives. Align sales volume, product mix, and selling price with supply & demand, changing trends, economic indicators and competitors
• Develop rapport with key decision makers across existing prospect & client organizations for effectively closing identified business deals
• Interact with clients for collating & evaluating requirements and rendering customized solutions. Enhance client satisfaction by effectively resolving reported issues and rendering qualitative service delivery
• Partner with the marketing team in representing the organization in various exhibitions to generate awareness on organizational products (properties) and services
• Guide the sales team in effectively closing critical deals with potential business as well as revenue impact
• Maintain updated knowledge of local zoning laws, financing institutions, residency & commercial procedures and other client concerns pertaining to sale of property
• Coordinate activities related to recruiting, grooming & mentoring team members for enhancing revenue and client satisfaction from the target market segment
• Evaluate team performance and render productivity enhancement feedback. Organize training sessions for team members based on identified training needs
• Update business status to the senior management team and other stakeholders using detailed reports & presentations to enable effective decision making
• Implemented strategies aimed at retaining, enhancing existing market share based on collated market information on competition and other market trends
• Evaluated sales data for forecasting sales and expenses budgets for operating and maintaining real estate properties aimed at enhancing income and profits
• Assessed sales forecasts, sales & marketing reports for restructuring business strategies aimed at identifying new opportunities
• Maintained updated knowledge on changes in the real estate industry as well as statutory amendments related to real estate to be transferred to the sales team for implementing the same in day to day business transactions
• Collaborated with various support teams in organizing various marketing campaigns and seamlessly launching new products across the target market segment
• Interacted with existing clients and business partners in generating market awareness on forthcoming organizational products for generating additional revenue from repeat business
• Managed day to day administrative aspects related to local and national real estate markets. Followed up with vendors & suppliers for maintaining material delivery schedules based on project completion targets
• Prepared & presented employee payroll, budget and inventory reports. Followed up with relevant teams in maintaining updated records related to sales & service accounting
• Focused on human resource activities across the employee lifecycle based on business as well as operational requirements
• Rendered qualitative presentations & reports on existing sales status to the senior leadership team and other stakeholders to enable effective decision making
• Rendered support to the Director Sales Manager in defining & implementing sales & marketing strategies as well as evaluating Tenancy Contracts, MOUs, and Exclusivity Agreements prior to issuing
• Acquainted the sales team with regards to new property development, real estate laws, rules and regulations. Guided the sales team calculating sale price, profit, advertising reviewed properties and in effectively closing deals with clients
• Collaborated with various support teams in closing deals for new projects with VVIP customers. Prepared qualitative presentations highlighting benefits of organizational products & services against competition to the target market segment
• Built & maintained productive business relationship with key decision makers across existing client & prospect organizations for effectively closing identified business deals
• Optimized resource utilization and streamlined processes to enhance operational efficiency and departmental profitability
• Prepared & presented various status reports for the senior management and other stakeholders to enable effective decision making
• Groomed & mentored team members in enhancing client satisfaction and revenue generation by rendering qualitative service delivery
• Evaluated local rental rates, depreciation, overhead costs, taxes and profitability targets to finalize rental rate. Generated awareness on vacancies by advertising & obtaining referrals from existing tenants and highlighting potential benefits of units
• Participated in contract negotiation with tenants and collated security deposit. Ensured adequate maintenance of property by identifying & resolving tenant complaints, ensuring compliance to rules of occupancy
• Focused on accomplishing organizational financial objectives by collecting rents, paying bills, preparing & evaluating budgets, optimizing expenses and rectifying variances
• Maintained property security in coordination with security patrol service. Set up & maintained security devices, policies and procedures to effectively resolving exigent situations
•Interacted with clients and rendered qualitative presentations on properties & investments in the UAE. Facilitated product literature, price catalogs, references and other data to customers based on requirements
•Developed order configurations, price quotations and routes to customer. Collaborated with the sales manager in evaluating government bids prior to submission to agency
•Drafted & forwarded original purchase order, copies of invoice and packing list to Receiving and Accounting. Prepared & presented orders based on customer requirements
•Updated order information & configuration to customers. Followed up with customers & resolved issues post receipt of orders aimed at enhancing client satisfaction
•Collaborated with the credit department in setting up new accounts and assisted customers in preparing & processing financial documents
•Coordinated with projects team and contractors to ensure that units are ready and match quality standards before completion
•Inspected ready units along with the customer during home orientation in the final stages of handover and ensure that a detailed snagging is carried out and followed up with the contractors and consultants to see if the work is completed
•Assisted customers in final payments, Land registration/Transfer procedures
•Monitored, updates and reports the progress of the master plan for all projects for the entire year. Handled all communications to customers by updating them on the completion dates, payment schedules and project construction updates
•Prepared & rendered client presentations highlighting project & property details to existing clients & prospects for enhancing business opportunities
•Reviewed and updated fact sheets, notices and policies and procedures manual based on the department’s master plan
•Rendered consultancy to clients in choosing best solutions by providing details regarding forthcoming facilities and projects
•Conducted essential site visits to increase awareness on actual situations going on within the communities
•Responsible in the daily correspondence received specifically from customers, and resolving the issues as soon as possible or direct them to other relevant departments
•Guided Property Handover Executives in Project handling and coordinated with all the relevant departments before and after the property is handed over to resolve customer related queries