Hemendra Singh Barad

First marketing hire who built the entire function from scratch, scaling the platform from under 50 to **8, 000+ global users** across the EU and US.

Growth impact: Delivered 4x business growth and 320% revenue growth by designing a multi-channel GTM strategy (SEO, SEM, LinkedIn Ads, email, content) and rebuilding the acquisition-to-conversion funnel.

Pipeline & revenue: Generated 60%+ of sales pipeline through inbound, improved MQL-to-SQL conversion by 35%, reduced sales cycle length by 18%, and drove a 22% increase in expansion ARR through lifecycle marketing.

Operations: Built HubSpot-based CRM and marketing ops from zero, lead scoring, nurture automation, attribution reporting, and RevOps alignment across marketing, sales, and customer success.

Execution breadth: Hands-on across LinkedIn Ads, Google Ads, ABM campaigns, PLG/onboarding flows, sales enablement assets, creative production (Canva/Figma), competitive intelligence, and GDPR-compliant data governance, while also managing freelancers, contractors, and external agency partners.