Marketing Manager
AlKhaleej Training & Education
Total years of experience :15 years, 8 Months
◉ Create and develop an annual marketing plan, including strategies, budget, and KPI’s.
◉ Planning and supervising the implementation of advertising campaigns ATL / BTL.
◉ Create digital advertising strategies & develop content on various social media platforms.
◉ Lead the negotiations with suppliers and vendors for the greatest deals.
◉ Monitor the competitors' activities and propose possible improvements in tactical plans.
◉ Training internal teams on persuasion, communications, and closing deals skills.
◉ Measuring key performance indicators and submitting activity reports to management
◉ Creating the marketing strategy and budget to meet the Agency's strategic objectives.
◉ Managing the production of all marketing materials & integrated marketing campaigns.
◉ Planning and Organizing events such as new service launches, seminars.
◉ Evaluate market reactions to advertising programs, products, and services, etc.
◉ Adjustment of marketing plans to meet the evolving market and competitive conditions.
◉ Participating as a part of the core team responsible for services improvements.
◉ Generate periodic budgets, forecasts, market, and performance reports as required.
◉ Set annual marketing plan with financial budget for associated campaigns and events.
◉ Coordinating marketing campaigns with sales manager to increase sales activities.
◉ Planing and supervise on implement promotional and advertising campaigns.
◉ Set a strategy for social media campaigns and monitor performance results.
◉ Overall responsibility for brand management and corporate identity.
◉ Create related reports on the effectiveness of marketing communications
◉ Working closely with design agencies & internal designers in new product launches.
◉ Analyzing current and potential customer behaviors, competitors, and news channels.
◉ Oversee creation of press release contents, advertisements, ...in line with the marketing plan.
◉ Setting Brand strategy, including guidelines update, vision, and value proposition.
◉ Planning and execution of all external communications and media events.
◉ Assisting with product development, pricing, and new product launches.
◉ Creating & managing promotional collateral to establish and maintain product branding.
◉ Planning, implementing, tracking brand promotional and advertising campaigns.
◉ Analysis of sales forecasts and relevant financials and reporting on product activities.
◉ Preparing Competitors & customers insights analysis report recommendations Summary.
Bachelor Degree in Business Administration
