Hend Anwar

• Worked on the revamp of GOSI Web, Aligning platform with the new brand
identity and design system.
• Planned and conducted user research using analytics and behavioral data to
identify pain points and validate design decisions.
• Translated insights into actionable recommendations that informed product and
UX improvements across core services.

• Led the end-to-end redesign of the Customer and Merchant mobile apps in
collaboration with cross-functional teams.
• Conducted pre-release usability testing to validate flows and improve task success
and clarity before launch.

• Used user research and competitive analysis to design and launch core FP&A
features.
• Contributed to product growth, reaching 1, 000 active users in Egypt within the
first month.

• Designed SAP dashboards with the design team, informed by user session
recordings and SRS documentation.
• Worked on payment and installment applications, enhancing usability and
consistency.