Content Lead, MENA
arla foods
مجموع سنوات الخبرة :12 years, 1 أشهر
leading Content unit at “the barn”, the inhouse digital agency for Arla foods.
overseeing strategy, creative development, and production.
identifying the right content for our stakeholders and partnerships.
Devising communications strategies
Researching and identifying market trends and consumer insights
Preparing creative briefs & Uncovering potential business opportunities
Advising global counterparts on the regional and cultural restrictions
Leading & analyzing qualitative & quantitative research
Key accounts handled:
Porsche, J&J, Heineken, Danone, Emirates Airlines, Pinar, UN Women Egypt, Dubai Parks & Resorts, Friends of cancer patients (FOCP), Berlitz, Caffé Nero
The Galaxy brand architecture development in the Middle East, Turkey and
South Africa ( META)
• J&J’s baby anti-bacterial range launch in the Middle East
• Led the regional research to uncover insights on the META region
• Burjuman mall’s repositioning in the UAE
KEY ACCOUNTS: Mars Confectionary (Galaxy, Twix, Snickers
• Baynouna TV’s launch campaign
• The Abu Dhabi Film Festival communications strategy (2012-2013)
• Egyptian Tourism Authority GCC Tourists campaign
• Damas rebranding in the UAE through a comprehensive stakeholder analysis
Key accounts handled:
Damas, De Beers, Abu Dhabi Film Festival, Baynouna TV, Audi, Friends of cancer patients (FOCP), Nestlé, Kraft, Unilever, HSBC, QNB, Egyptian Tourism Authority, Tim Hortons, De’Longhi, Nokia
Bachelor in business Administration Concentration: Marekting Communications