Marketing Executive
M. H. Alshaya Company - United Arab Emirates
Total years of experience :3 years, 1 Months
F&B Marketing Coordinator - Looking after all the digital collaterals and marketing activities of all venues.
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•Oversee and recognize scope changes to work along with account planners in creating briefs for clients and develop new marketing strategies
•Contribute to the development of brand focused creatives for product & show launches
•Create proposals for sales pitch for digital media advertising and program sponsorships
•Maintain relationships with celebrities & influencers to ensure collaboration in social media and influencer campaigns as per latest trends
•Point of contact between the agency & organization to manage social media strategies and execute campaigns to promote the TV channel, OTT platform & shows
•Write & proof read creative copy
•Monitor, track and analyze the performance of campaigns using tools such as Google Analytics, Firebase and CrowdTangle
•Scheduling Ad campaigns on Google Ads for various clients and analyze them
•Conduct competitor activity research, review and create reports on the same
•Liaise with internal & external team to ensure the tasks/activities are delivered on time
• Completed a project in HR to understand about the effect of incentives on employee productivity. • Secured award for Best Management Team competitions in Business Fest. • Secured ‘Best Performer’ award in Integrated Managerial Learning Program. • Placement Coordinador for two batches. • Digital Coordinator in Media & Relations Club.
