Heru Rizky

• Managed FMCG category growth strategy across multiple online marketplace and
e-commerce channels.
• Developed and executed brand campaigns to increase sales performance, customer
acquisition, and brand visibility.
• Handled end-to-end category management including product assortment, pricing
strategy, promotional planning, and stock coordination.
• Collaborated with suppliers, distributors, and internal teams to optimize product
availability and sales performance.
• Analyzed sales data, market trends, and consumer behavior to identify growth
opportunities and improve category performance.
• Negotiated commercial terms, pricing support, and marketing contributions with
brand principals and suppliers.

• Managed and acquired potential brands in the FMCG category for funding initiatives.
• Provided strategic insights and recommendations on business strategies, workforce
planning, and resource allocation.
• Analyzed financial data to offer recommendations for cost control, budgeting, and
optimal resource distribution.
• Managed strategic partnership initiatives to drive measurable outcomes and deeper
relationships with cross-functional teams.
• Provided exceptional customer service to clients, addressing their needs promptly
while maintaining a professional demeanor.
• Played a crucial role in company growth by identifying new market opportunities
and developing comprehensive strategy

• Successfully acquired new merchants and contributed to sales development on the
platform.
• Managed brands within the Sports category, ensuring alignment with both brand
and Shopees internal targets.
• Led preparations for Super Brand Day in collaboration with partner brands.
• Assisted management in organizing Category Fairs, fostering collaboration across
divisions to maximize seller and customer satisfaction.
• Generated weekly reports on daily campaign performance for senior management.

• Managed and successfully acquired major brands including Enervon C,
Radiant Group, MCM Group, and SESA Group within the Health category.
• Conducted quarterly analysis and review of key merchant performance,
providing actionable suggestions for marketing and business plans.
• Collaborated closely with category leaders and sales marketing teams to
enhance the performance of strategic category campaigns.
• Ensured pricing competitiveness, comprehensive assortment, and consistent
stock availability for key merchants.