CEO Chief Executive Officer
Al Muneef Company for Trading, Industry, Agriculture and Contracting
Total years of experience :32 years, 11 Months
Almuneef Company is a public listed company in the parallel market.
The agricultural sector of Almuneef Company is one of the oldest agricultural input companies in the Kingdom. The logistics sector at Almuneef Company covers vital of sectors. The company is an approved transporter for major companies in the Kingdom, such as Aramco, and transports plant nutrients produced by SABIC and Ma’aden.
Manabyi Real Estate Company specialized in the field of real estate development and investment.
Private company
•Responsible for P&L and I was assigned to develop the network of retail branches. overseeing branches expansion from 4 to 8 during the year in both Riyadh and Jeddah
•Increasing the performance and efficiency of retail workers by introducing a new incentives system and covering new sales sites and segments, which led to revenue growth of about 300%
•Update retail promotions and marketing to reach the largest segments of consumers to gain market share and improve brand awareness
•Introduce all operational and administrative policies and procedures for the retail sector
•Enhanced focused procurement activities with international suppliers to increase revenue and margin growth
•Supervised the recruitment and training of a large number of qualified Saudi candidates to achieve vacancies in retail branches, and to ensure that all branches achieved the goals of Saudization in the branches 75% and the malls 100%
The company operates a group of investments in various sectors including real estate, contracting, trade, financial investment and international investments
•Oversaw the group's expansion initially from 7 employees to +750 employees during the period, by setting a comprehensive general strategy for diversification into several activities
•Led to the establishment and operation of the contracting division, which resulted in the awarded of large projects and their smooth implementation. The total number of projects was over billions with over 750 employees
•Oversaw an investment company licensed by the Capital Market Authority with a capital of 500 million, which was successfully acquired by Osoul Investment Company
•Led the establishment of sales and marketing staff, which led to the expansion of trading division and led to strong returns and profit
•Work very hard to establish corporate governance for all sectors of the company, policies and procedures
•Raised the revenue and profitability through affirmative action with guidelines for care and meaningful studies
•Oversaw the rapid expansion of the commercial sector through the intensification of the supply chain using inventory management and "on-time delivery" while expanding the customer base
•Oversaw the expansion of the distribution department and its branches for the entire sector, as well as the increase in revenues of around 300% during the period with margin growth
•Enhancing the supply chain by specifically promoting the value chain from international suppliers and producers to reach more than 35 distribution centers across the Kingdom in all the regions of the Kingdom, and promoting and developing products and geographical coverage
•Led extensive portfolio by introducing new products, fast moving products, eliminating non-mobile products and finding solutions for slow moving
•Lifted the brand image through extensive marketing activities, to become the first and leading national brand in the world of lighting
•Significantly expanded production capacity and product offering by integrating market understanding with expertise and internal efficiency of development through strategic acquisition of personal protective equipment, leading to a tenfold expansion in production facilities
•Building on this success, led the company to be certified by Aramco, SABIC, SWCC (Saline Water Conversion Company)
•The company has also become a pioneer in the initiative to be certified by international companies in American conglomerates such as GE and Fluor Daniel and Japanese conglomerates such as MHI (Mitsubishi Heavy Industries), the successful entry into international projects.
Overseeing the expansion of the entire factory, to expand retail and engage in large-scale projects in excess of + 1, 000 kitchen units for each project coupled with geographical expansion alongside major cities in the Kingdom
•As KBS was a company returning to the Kingdom of Saudi Arabia market, I was assigned to lead the establishment of the main office for the central province in Riyadh and the eastern province, than later I managed the central province office
•Oversaw the appointment and recruitment of head office and project staff to increase sales, and build a solid foundation for the entity's growth
•The effective establishment led to a strong expansion of large-scale projects across the Kingdom
Skill Highlights:
• Executive Management
• Sales & Marketing
• Strategic Planning
• Enterprise project management
• Motivational leadership
• Brand management
• Business Development
• Negotiating expertise
Soft Skills Honed
Worked towards developing & enhancing key management skill set:
•Balancing operational excellence with visionary objectives
•Enhancing communication across the organization to ensure strong leadership values
•Honing executive presentation skills
•Aligning the organization towards a collective goal & mission
•Fortifying negotiation expertise to produce ideal outcomes
•Improving prioritization & time management across the portfolio of initiatives & departments
Technical Skills Mastered
•Corporate management including portfolio management, development of annual business plans and supervision of their implementation. Annual plans are developed in the areas of OPEX & CAPEX including the budgeting of quarterly and annual targets of business development, sales targets, sales margins, inventory planning, customer service, organizational effectiveness and human capital development
•Total management and sales planning to grow market share and maximize margins through optimization of inventory level and maximization of stock turns and sales per person
•Project evaluation and economic analysis including feasibility study preparation with cash flow & balance sheet analysis.
•Astute negotiation of very favorable contracts for sales, inventory, CAPEX, operational services, etc.
•Familiar with GCC market for trade, manufacturing, sales and distribution.
•Familiar with international partnerships spanning US, China, Hong Kong & Japanese trading market for importing manufacturing
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