Director of Strategy
Equation Media
Total years of experience :18 years, 0 Months
Leading the ATL, BTL, and Online communications for the organization.
Major Contributions:
· Reworked media planning and advertising strategies
· Optimized media buying to increase efficiency savings in 2013 by 85.7%
· Created the social media strategy; attaining 270, 000+ fans on Facebook, and 70, 000+ followers on Twitter in the 100 days following the launch
· Catapulted the company social platform to lead the business category in KSA, and reaching top 5 ranking in EMEA region within 6 months of launching
· Utilized SEM for the first time in the 10 years history of the company, and increased the organic listing of the company and its subsidies through maximizing SEO
· Introduced the company to content creation with dedicated radio program, and production of products’ video reviews to populate the company’s YouTube Channel; turning over 100+ video reviews in year one
· Effectively created and participated in creating several corporate initiatives, and tactical category promotions
· Upgraded the company logo, and created the company new tagline
· Strengthened relationships with major partners and suppliers; locally, regionally, and internationally
· Initialized the installation of top of the line traffic sensors to have real-time updates of traffic from all store on a central hub
· Launched 2 major corporate initiatives: universities program, and B2B program; where the company would place a special format POS in major universities, companies and factories
· Initiated the mobile POS format; where the company refurbish 2 16-Wheeler trucks to serve as remote POS and road show vehicles
Managing a think tank that produces ideas for businesses and market them to investors.
Orchestrated above-the-line media campaigns for several major clients while managing and inspiring the 22 agency employees. Developed and built long-term strategic relationships with clients. Increased agency’s visibility and viability in the marketplace through focused management, strategic planning and creative innovation. Guided negotiations with clients and direction of key campaigns to ensure customer satisfaction. Collected, analysed and shared local and regional competitive intelligence with regional managers from ZenithOptimedia MD and Vivaki during annual meetings, arming leadership with information necessary to craft effective regional strategies. Functioned as de facto General Manager for 2 years, juggling administrative and campaign duties. Maintained P&L responsibility.
Major Contributions:
• Landed major accounts including LG, Toyota, BMW, Egyptian Food Bank and Red Bull.
• Drove a 171% increase in regional billings, and grew gross billings from $17.8 million to $30 million.
• Increased agency revenue in Egypt by 68%.
• Created an environment conducive to retaining top-notch talent in a highly competitive environment, including raising starting salary of buyers by 30% and of planners by 40%.
• Fortified relationships with creative agencies Saatchi & Saatchi and Leo Burnett in Publicis, stimulating reciprocal business from the agencies’ clients.
• Championed the power of digital media internally and to clients.
• Achieved growth and profitability in 2009, the only regional Zenith office to do so.
My option in Physics was Electronics. My minor is Computer Science