Export Manager - International Sales and Marketing Manager
Nestle S.A. For Food Industries Co
مجموع سنوات الخبرة :25 years, 5 أشهر
Nestle S.A.” is a Swiss Multinational Food & Beverage Co., the largest Food Co., in the world, having 447 factories and operations in 194 Countries along with strong production, sales and distribution network in diverse categories:-Baby Foods, Bottled Water, Breakfast Cereals, Coffee and Tea, Confectioneries, Dairy Products, Frozen Foods, Pet Foods, Ice Cream.
Handpicked to lead sales, distribution and ATL/BTL activities for 62 Countries Markets across the Middle East & Africa & CIS Region.
Recorded success in handling 11 high-quality Brands (Kit Kat, Lion, Crunch, Quality Street, Rolo, Smarties, Milky Bar, Toffee Crisp, Aero, and After Eight) through 8 Subsidiary Sales Regions
GCC Countries Markets :-Kuwait & Oman & Bahrain & Qatar
North Africa :- Morocco & Algeria & Tunisia & Libya & Egypt,
Horn of Africa & East Africa :-Sudan & Ethiopia & Djibouti & South Sudan & Kenya & Uganda & Tanzania & Madagascar & Mauritius & Rwanda & Seychelles,
Central Africa:-DEM. REP. of Congo & PR of Congo & Angola & Cameron & Gabon
West Africa :-Nigeria & Ghana & Equatorial Guinea & Senegal & Mauritania & Gambia & Cote D'Ivorie & Sierra Leone & Guinea Conakry
Levant :- Lebanon & Syria & Jordan & (Palestine - West Bank & Gaza) + Iraq & Yemen
South Africa :-South Africa & Zambia & Swaziland & Namibia & Botswana & Mozambique & Zimbabwe
CIS Countries:-Russia & Bella Russia & Moldova & Estonia & Ukraine & Lithuania & Georgia & Latvia & Armenia & Turkmenistan & Azerbaijan & Kazakhstan & Kyrgyzstan & Tajikistani & Uzbekistan.
Skyrocketed annual Sales Revenue from $ 336 m. in 2016 to be $ 700 m. by the end of 2022.
Registered success in performing Customers/Marketing Researches for proper demographic profiling for each Country to identify and capitalize on the unmet Sales opportunities ahead of the curve.
Prepared proper Sales Organizers for distributors sales staff, organized informative and effective Training Sessions for familiarizing them with the distinguished features which my Co., Brands products are characterized by comparing with the competitive Brands products which enabled them to confidently deliver sales presentations to their traders. Results: Significant business growth.
Optimized cost for Sales & Marketing Management in my assigned Export Countries markets. To end each year by an average of 15% under the predetermined annual expenses budget without impacting the agreed annual Business Growth Rates.
Project, activate the execution of the Co., related Marketing Activities Polices in each assigned Country market such as :-
Corporate Social Responsibilities (CSR) Policy
Community Relations Policy.
Customers' Relations Policy.
General Events Participation Policy.
Traders Loyalty Policy (CRM).
Instrumental in designing robust RTM (Route to Markets) projects for assigned Distributors Sales Force in each Export country markets with positive outcomes.
Signature Snacks LLC is a leading Manufacturer of Biscuits & Wafer Based in Dubai - UAE. having State-of-the-Art factory which is producing, distributing locally and exporting internationally wide variety of the Confectioneries
Accomplishments:
Entrusted with leading the brand products including biscuits, cookies, crackers and wafers across 30 Export Countries as followe :-
16 countries in GCC and MENA region, 2 countries in North America and 12 countries in Black Africa.
Recorded highest annual Export Sales Revenue from bench Mark in 2014 to be $ 60 m. annually by 2015 Year End.
History of penetrating 30 new Export Countries Markets by Sustainable Export Contracts and launching 43 new SKUs in the assigned Region Countries Markets from Scratch
Key Responsibilities:
Applied Export expertise in managing in all phases of marketing, branding, sales promotion strategy and directing ROI on promotional activities.
Supported aggressive business priorities and delivered financial insights to enable business growth in terms of volume, revenue and share growth for export markets.
Communicated operational/sales results, activities to Management and provided recommendations and plans for ongoing improvement.
Empowered team to think strategically, financially and operationally - leading to increased employee engagement and high-performance culture.
Introduced planned strategies, aimed at minimizing operational costs, and expanding footprint in new Export markets and introducing new products to the Export International markets.
Halwani Bros. Co., is the Pioneer in The World of Food Production, it has 13 Factories -6 in Jeddah Industrial Zone, KSA and 7 Factories in the 10th of Ramadan City Industrial Zone, Egypt. It is reputed for producing wide diverse range of the food Products categories including core categories (Halawa & Tahina), jams, Glass Fruit Nectar, Confectionery Category, Frozen Processed Chicken/Beef, Olives and Frozen Vegetables.
Accomplishments:
Managed sales and distribution for 35 countries as follows :- MENA Region :-14 Countries Markets, Europe Region :-9 Countries Markets, Australia:- 2 Countries Markets, North America :-2 Countries Markets and Black Africa :- 8 Countries Markets
Key Responsibilities:
Developed a strategic blueprint for the Export business and formulated sales strategies to achieve and exceed all profitability goals and targeted export business growth as well as develop relationships with large key accounts in each Export market.
Mentored and inspired export sales team to achieve sales targets on basis of coverage, distribution, and display objectives.
Cultivated strategic plans to advance the company's mission by tapping all opportunities in different ethnic consumer segments.
Acquired sales resources in accordance with trends, sales projections and economic cycles. Simultaneously ensured export sales team is aware of all stock, pricing and promotions.
Arabian Trading Supplies \\[ATS\\] Co., is a part of Yousef M. Naghi group of companies and it is one of the biggest and the leading Distribution Companies in the Saudi Market which is holding the sole import and the distribution rights for numerous International Accredited brands of the Food Stuff & The Confectioneries & The Household Products and the Cosmetics in the Saudi Markets such as:-
Firstly :-The Consumer Food Division :-
- The Arabian Food Supplies Co., is the sole agent for importing & distributing :-
- California Garden Canned Food Products such as :- \\{ Plain Foul Medamis & Flavored Foul Medamis & Red Kidney Beans & Black Eye Beans & Sweet Corn & Tuna & Staffed Grape Leaves & Pineapple Slices / Chunks & Tropical Fruit Salad \\}
- Bega & Melborne \\{Canned Australian Cheddar Cheese) - Imported from Australia.
- Jenan Oil (Sunflower Oil & Corn Oil & Canola Oil & Healthy Frying Oil & Healthy Cooking Oil) - Imported from UAE.
- Jenen Pasta - Imported from UAE.
- Pinar Labnah - Imported from Turkey
Secondly :- The Confectionery Division :-
- The Arabian Food Supplies Co., is the sole agent for importing & distributing Master Foods Company International Confectioneries such as :-
- Mars & Galaxy Chocolates & Ice Cream ( Mars - Galaxy -Sinkers - m&ms - milky Way - Galaxy Jewels - Maltesers - Bounty- Treet - Flutes \\}
- Wiskas & Pedegree Pet Food
- Uncle Beans (American Rice).
Thirdly :- The Household Division :-
- The Arabian Food Supplies Co., is the sole agent for importing & distributing :- Reckiit Benckiser Household & Detergent products such as :-
\\{ Dettol - Harpic - Pif Paf - Vanish - Sopo - Veet \\}
Fourthly :- The Cosmetics Division :-
- The Arabian Food Supplies Co., is the sole agent for importing & distributing :- LORIAL Cosmetics - Imported from Paris
The Arabian Trading Supplies \\[ATS\\] is following the Direct Sales Strategy for distributing its products to all over the Saudi Market and this is done through a 3 Main Sales Regions (Jeddah & Riyadh and Al-Dammam) which maintain 3 Main Sales Depots and 10 Satellite Sales Depots.
I have worked with “The Arabian Trading Supplies” as a “Key Accounts Sales Representative” for “Jeddah” Sales Depot \\[Master Foods Division\\].
In (01-01-2000) I have been promoted to be a “Key Accounts Sales Supervisor” for “Al-Dammam” Sales Depot \[Master Foods Division\].
I have got a Master's Degree in the Business Administration - From The American University in Cairo - May 2006
I have got a High Advanced Diploma i The Brand Building and Development Strategies from the Arab Academy For Sciences and Technology in May 1999
General Grade : Very Good