General Manager
Al Mulla Group
Total years of experience :8 years, 7 Months
Under My responsibilities 5 Departments:
1. Department of Principal Management and Business Development
2. Dept. of Mechanical & Air-conditioning Equipment (Fans and Air Handling units, Centrifugal & Air-Cooled Chillers, Cooling Towers, HVAC, Water Pumps and Generators)
3. Dept. of Direct Sales (Pipe hangers & Supports, Temperature and pressure instruments ELASTOMERIC RUBBER PIPE & DUCT INSULATION, DRAINAGE SPECIALITIES)
4. Dept. of Retail Sales (Ventilations solution, Industrial power tools, pipe cutting systems)
5. Dept. of Electrical Equipment’s: Cables, Wiring devises, Electrical Motors, control unites, Switch Gears and Generators
Directly responsible for overall profitability, sales and service for this large division which generate more than $150 million annually in the sales revenues.
Define and implement long and short-term objectives; oversee and control all daily operations, policy implementation, advertising/ promotions and strategic direction.
Set and administer budgets; initiate cost controls and ensure profitability.
Recruit, hire and motivate a staff of 85 including key management and support personnel for sales, marketing, finance, administration and service; evaluate overall and individual performance, and devices and implement proactive management training process.
Establish departmental goals with management teams, which are based on exceeding the expectations of customers through continuous improving products and services.
Provide an environment of mutual trust, respect and demand the highest ethical standards from the staff and management.
Achievements:
• Recruited to revitalize company that had been in an annual loss situation. Reduced losses of the first year that amounted a $ 3 million turn-around in year two
• By 2017, increased company performance produce revenues in excess of 30 million with over 25 % gross profit margins
• Successful in hiring, motivating and retaining quality personal by creating a positive work environment, resulting in increased employee retention and excellent customer satisfaction. Created and implemented a comprehensive employee satisfaction program and benefit package.
• Reduced total expenses by connecting cash flow problems, improving inventory turnover and upgrading facilities to enhance energy savings and environmental compliances.
• Perform annual budgeting, including capital requirements and implement weekly forecasting and reporting
• Create and design all the advertising and marketing campaigns, knowledgeable in all media venues and expertise in print and electronic marketing.