Hesham Reda

GENERAL MISSION
-Management and supervision and coaching of a team of 25 Skin Care Experts Ladies in UAE and enhance their abilities and develop their skills that fits into the company best benefits

MAIN RESPONSIBILITIES

*Share in design the process of performance evaluation for the SCE
Ensuring conflict free environment for the SCE
*Communicate the company regulations to the SCE that govern their performance in the best way for the good of the company
*Identify the gaps and the strengths in the team skills and act to fortify their skills and knowledge
Coach and advise the team members on the best techniques of customer service principles and the retail sales tactics
*Conduct monthly meetings and training and conduct a role modeling sessions for the SCE
*Organize and Assure provision of the needed tools for the support of the SCE as the skin machine and the samples and the testers
*Organize the rotation plan and the schedule of coverage for the SCE
*Arrange their leaves and working days and day off
*Decide on the best visit hours for the SCE with the highest traffic in the store
*Retrieve the sales data form the stores where we have SCE
*Monthly calculation and reporting of the sales data of the SCE and defining their incentive
*Set realistic, achievable and challenging reasonable sales objectives per store per line per SCE
*Assure the involvement of the SCE in the stock management and the planogram arrangements for the stores visited
*Assure good communication between the SCE and the KAMs and the Med rep teams
*Management of the B2C animation events as the booth operation and the VIP meetings toward the best outcomes
*Assure use of the SCE to build a strong data base of interested customers
*Explore and test new opportunities at stores with good yield value to be recommended for coverage

Managing change of behavior and attitude of 14 ASMs with their 130 Sales Supervisor & 4000 Sales Representatives, keeping business safe and running smoothly & overall generating revenues of 1.8 t0 2 million L.E each 25 days

Develop, coach & lead such huge structure of field force with effectiveness and efficiency

Ranking No. 1 over 5 other DSMs in Cairo in main KPIs overall a very tough year included major strategic & economical changes

communicate, execute major strategic changes including merges, elimination, downsizing, business model changes, competition attacks, keeping the team performance and spirit at its maximum level over 14 campaign

1) a full year deeply involved in all field support activities of Avon Business like:
Incentive programs design, communication & Follow up
All types of field communication design, communication & Follow up
Events organization from A to z
Local, global projects & initiatives participation, communication & leading
Marketing activities as:
(Avon Today) a corporate field magazines that is distributed each month for over 30000 people, i have participated in content, layout, printing and distribution strategies
(Avon Voices) a mega global initiative as " american Idol ", over 66 country and i was responsible for handling all this initiative details from communication to Field, public till semifinal stage
Design, communicate, analyze field surveys


Key Achievements :

• " Merit Award "
For Honourable participation in "AVON TODAY "magazine in 2010 from AVON Egypt for the effective participation in designing & formulating a monthly corporate magazine that target 50, 000 Representative.

• "WEMEA Digital Ordering Award "
For the Egyptian team of GI3 for the outstanding website launch & achievement of 58.3% digital ordering by year end
• "Managing Director Award "
For the dedication & hard work in the team of GI3

• " Effective launch & communication of AVON VOICES "
As a project leader in Egypt, an effective designing & application of 360 communication plan to the Egyptian society about Avon Voices resulted in 6000 visitor to the newly launched www.avon.eg for the page of Avon Voices & around 1000 pure lead from the society

• Currently temporary Leader On behave for the 100% Digital Ordering:
Being trusted to take the lead on behaves for such critical initiative is a proud that I have to mention

being responsible for a list of over 20 key accounts, and over 200 customers, covering almost half of Egypt, to promote & sell over 30 high tech. pharmaceutical brands, acquire a solid relationships with targeted clients in a shark pool competitive market, it was a hell in the cell match but it crafted the sales warrior spirit that makes me money till this second


• "Best Account Management Approach Award"
In 2008 from Pfizer for penetrating & keeping the biggest Account customer in Egypt & hold a successful relationship for 2 years.

simply it was my first foot steps in the world of multinationals, learned a lot, enjoyed a lot, but there was not money there