Hiam Houri

As the founder of Al Balad Agency, I lead a full-service creative marketing hub that
manages businesses from A to Z. We specialize in photography, videography, editing,
graphic design, social media management, content creation, marketing strategy, and
influencer PR. I oversee all creative and strategic direction, ensuring each brand we work
with has a strong visual identityand impactful digital presence across all platforms.

Planned and executed comprehensive digital marketing strategies for multiple clients across various industries. Managed social media accounts by creating engaging content, scheduling posts, and analyzing performance metrics to optimize growth and reach. Produced high-quality visual content including photography and videography tailored for brand identity and audience engagement. Developed creative campaigns, improved brand presence, and increased customer interaction through targeted marketing efforts. Collaborated directly with clients to understand their goals and deliver customized content and strategies that drive results.

As the Influencer PR Manager for Oussama Kabalan, I handle all aspects of his brand
collaborations and digital presence. I manage partnerships, secure ad deals, negotiate
campaigns, and ensure brand alignment with his public image. From strategy to
execution, I oversee content coordination, communication with agencies and brands,
and maintain strong relationshipsto grow his influence and visibilityacross platforms.

Served asthe Marketing ManagerforAshta Fashion & PourToujours LB, where I led the
brands digital presence through content creation, campaign planning, and social
media management. I directed photoshoots, styled content, and implemented
marketing strategies that reflected the brands identity and boosted online
engagement.

Worked remotely as the Marketing Manager for Businex, a global marketing
solutions brand under Kareem Marketing. I led marketing strategies, content
planning, and digital campaigns for clients across various industries worldwide. My
role included developing social media calendars, coordinating with international
teams, and delivering creative solutions tailored to each clients target audience and
brand identity—all while managing operationsfullyonline.

Worked as a Creative Marketing Specialist & Account Manager at Ishtari, where I managed
and executed the full marketing pipeline for brands including Flo Lebanon and Ishtari Ghana.
My role included account management, content creation, product photography and
videography, social media strategy, and influencer PR. I planned and produced content
tailored to diverse markets, ensuring brand consistency and engagement across platforms. I
handled everything from creative direction to execution, working closely with clients and
influencersto grow brand visibilityand digital performance. I covered customer success management as well for ishtari ghana catering to all of the buyers needs, comments and complaints

Worked as the Marketing Manager for Linea Max, Linea Max Men, and Watermellon
Concept, where I handled content creation, campaign direction, and social media strategy
across all three fashion brands. I managed photoshoots, created engaging visual content,
and developed digital marketing plans that elevated brand identity and increased audience
engagement.