Hiba Aich

• In house Social Media Manager for La Maison Arabe and Riad Elegancia.
• Plan, shoot, and edit all visual content across platforms.
• Develop and implement social media campaigns aligned with brand strategy.
• Monitor engagement, analyze performance, and optimize content accordingly.
• Manage all social media operations, from planning to publishing and reporting.

• Led a digital rebranding, creating a new logo, visual identity, and launching TikTok & Facebook accounts.
• Developed monthly content calendars and organized professional photoshoots, improving content quality.
• Increased Instagram followers by 47% and Facebook engagement by 82.3% in three months.
• Helped drive higher club memberships & event participation through improved digital visibility.

• Founded & led the agencys social media department, managing strategies for Artco (luxury carpets) & EGLO
(luminaires).
• Artco: Designed a new logo & tagline; revamped content, leading to +1, 525% likes/post (40 → 650), 636K reach, & 1K new
followers in 1 month.
• EGLO: Led a full rebranding and new social media accounts, increasing engagement from 1.36% to 5.72% in one month.

• Managed social media content for Cadillac, Nivea Men, Citibank, Pepsi, Nestlé, & the French Embassy in Dubai.
• Led trend analysis, social listening, & monthly performance reports, providing strategic recommendations.
• Managed content scheduling & posting on Facebook, TikTok, Instagram, Threads, & LinkedIn.
• Oversaw Saatchi & Saatchi MEAs TikTok, improving agency engagement & digital presence.

• Managed digital strategies for GIZ Maroc (green hydrogen awareness) & 2M TVs The 1ne Talent Show.
• Created a social media campaign on green hydrogen for GIZ Maroc (Instagram, Facebook, LinkedIn).
• Developed social media content & engagement strategy for 2M TVs The 1ne, benchmarking global talent shows.