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Hiba labeche, Marketing Manager

Hiba labeche

Marketing Manager·BAYARA

United Arab Emirates

High school or equivalent, MANAGEMENT

Work experience

Total years of experience: 22 years, 5 months

Marketing Manager

November 2020 - Present

BAYARA

Dubai, United Arab Emirates

November 2020 - Present

360C marketing & Communication plan
• Digital marketing management
• Building full year Media plan and strategy and Validating budget
Category segmentation & positioning + 240 Skus generating AED 500M
• Estimate market size & segmentation
• Assess competitor’s portfolio & positioning by category & territory (product, packaging, price)
Category performance
• Monthly category KPI, analysis & recommendations (value, volume, margin and market share)
• 2021 Achieved +70% of the target
Listing and Distribution plan
• Setting up Listing plan and executing distribution over 90 chains for more than 3000 stores
Channel animation
• Propose range & planogram per channel & sub-channel
• Build BTL plan, POSM maximize range awareness and recruit new shoppers/consumers
Range Management & Innovation
• Lead category innovation, diversification, and extension
• Develop exit strategy for unsuccessful products (value/volume/margin)
Forecasting
• Forecast for new product launch & range improvements
• Setting up budget of the coming year and validating the launch plan
Market Knowledge
• Gather and analyse data on consumers & industry trends
• Understand specific customer requirements and propose rapid & efficient solutions
• Conducting market research with external
• Market visit to stay aware of competition activities
Company industry:
FMCG
Job role:
Marketing and PR

SALES COORDINATOR

May 2019 - October 2019

VEEPEE

United Arab Emirates

May 2019 - October 2019

E-sales and brand management over 14 countries -
• - Management of 36 brands - 21 groups - 80 Flash sales a year to +16 Millions € Sales
• - Acted as a link between the company and the brands, maintaining positive relationships
• - Managed delivery of end-to-end for each campaign
• - Planning and coordinate all aspects of e-sales campaigns, including brand proposal, pricing, e-
merchandising, closing contracts
• - Working with brand clients to identify market needs and how best to meet such
• - Involving the planning team to program and schedule the e-sales, Logistic team for shipment,
Marketing and design teams for campaigns
• - Development of pricing strategies to achieve market penetration and profit objectives
• - Development of revenue and unit volume forecasts based on market trends
• - Generated solutions to problems that arose during the campaigns for immediate action
• - Worked in changing management legacy systems to implement new training processes
Company industry:
Industrial Production
Job role:
Sales

ACCOUNT MANAGER

January 2006 - October 2019

VEEPEE

United Arab Emirates

January 2006 - October 2019

Managed clients across over 20 accounts maintaining and developing positive relationships,
Managed simultaneous projects
• Achieved all sales goals and exceeded targets by 150% and 200% over Q4 and Q1 periods
• Ensured valid contracts, SOPs, and KPIs
• Produced monthly performance reports for the Business unit, weekly lead team meeting
• Monitored account performance through regular review meetings with support functions
• Conducted review meetings with assigned clients to ensure KPI s are reviewed
• Maintains and grow gross and net revenue of assigned accounts in line with annual budget
• Wrote and presented business proposals to prospective and existing clients
• Analyzed proposal, quotations on changes in pricing and aftersales on new and established products
• Identified new strategic opportunities and new markets for future expansion
• Tracked the progress of ongoing digital marketing campaigns to evaluate their effectiveness and
make changes where necessary, to effect marketing strategies with marketing team
• Trained new 2 employees about customer service techniques and procedures
Company industry:
Industrial Production
Job role:
Accounting and Auditing

PARTNERSHIP MANAGER

January 2003 - October 2019

Food and beverage

United Arab Emirates

January 2003 - October 2019

(In various industries:
Company industry:
Catering, Food Service, & Restaurant
Job role:
Management

BRAND MANAGER

September 2017 - January 2019

AKZONOBEL

United Arab Emirates

September 2017 - January 2019

Developed and implemented operational marketing strategy including, mix marketing, market
segment and branding
• Managed delivery of end-to-end projects for over 6 internal brands + 400 millions€ sales accros
France
• Managed delivery of end-to-end projects for over 6 internal brands + 400 millions€ sales across
France
• Coordination of over 10 suppliers
• Performed cost analysis and prioritized project requirements
• Prepared monthly financial reports in Microsoft Excel for the firm including: profit and loss
statements, balance sheets, income statements, yearly overhead, rate calculations
Company industry:
Industrial Production
Job role:
Marketing and PR

COMMUNITY MANAGER

June 2016 - September 2016

MEDIAPUB – INTERNSHIP

June 2016 - September 2016

Job role:
Marketing and PR

SALES REPRESENTATIVES

January 2015 - May 2015

OXFAM

United Arab Emirates

January 2015 - May 2015

Company industry:
Non-profit Organization
Job role:
Sales

SALES ASSISTANT

May 2014 - September 2014

SAMMARCELLI – INTERNSHIP

May 2014 - September 2014

Job role:
Sales

DATA ANALYST

May 2013 - September 2013

CANADIAN MINESTRY

Canada

May 2013 - September 2013

Job role:
Information Technology

Education

LES IRIS

March 2021

March 2021

High school or equivalent, MANAGEMENT

France

,

INSEEC BUSINESS SCHOOL

October 2018

October 2018

Master's degree,

United Arab Emirates

Complementary trainings and courses to my Msc1 for trade marketing skills to know how to drive brand awareness and develop business and communication strategies.

INSEEC BUSINESS SCHOOL

January 2017

January 2017

Master's degree,

United Arab Emirates

INSEEC BUSINESS SCHOOLLEWIS SCHOOL OF ENGLISH

January 2014

January 2014

Bachelor's degree, MANAGEMENT

United Arab Emirates

courses: The courses and trainings were about how to develop marketing strategies and how to drive business growth through key channels such as distributors and retailers for the execution of sales activities.

INSEEC BUSINESS SCHOOLLEWIS SCHOOL OF ENGLISH

January 2014

January 2014

Bachelor's degree, MANAGEMENT

United Arab Emirates

courses: The courses and trainings were about how to develop marketing strategies and how to drive business growth through key channels such as distributors and retailers for the execution of sales activities.

Skills

BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
BUDGETING
Expert
BUDGETING
Expert
CLOSING
Expert
CLOSING
Expert
CONTRACT MANAGEMENT
Expert
CONTRACT MANAGEMENT
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER SERVICE
Expert
CUSTOMER SERVICE
Expert
DELIVERY
Expert
DELIVERY
Expert
FLASH
Expert
FLASH
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKETING
Expert
MARKETING
Expert