Corporate Associate Brand Manager
Madi International
Total years of experience :9 years, 8 Months
A leader in the premium Beauty industry; a developer, marketer and distributor of hair and skin products serving more than 10, 000 multi-channel professional and retail channel partners and expanding across the UAE, KSA, Qatar, Oman and Bahrain through its network of training academies and showrooms, where I successfully:
Manage key brand portfolios for leading cosmetic brands such as Nashi Argan and Kemon in the UAE, KSA, Oman, Qatar and Bahrain.
Develop and refine differentiation, brand planning and omni-channel multi-market launch strategies for key strategic brands; collaborating with internal stakeholders to create market entry roadmaps.
Collaborate with internal resources to create and align marketing campaigns to strategic objectives.
Deploy extensive market analysis and forecasting skill sets to optimize portfolio traditional and social media marketing and launch strategies. Work with design and packaging teams to create a unified vision to product acceptance.
Spearhead the overall MarComs strategy, successfully elevating sales by up to 15% quarter on quarter.
Provide Sales Enablement support to the business development team; supporting the execution of in-store activations aligned with ATL media activity.
Design and manage marketing and activations budgets; ensuring compliance to variance targets while monitoring campaign spend and ROI.
Conduct ongoing SWOT analyses to position products, launches and brand offerings.
Provide organizational input as industry, market segmentation and client requirement SME, and engage channel partners through ongoing site visits.
• Responsible for leading daily department briefings for the store managers and front-line operations and sales team, providing them with useful updates from our corporate office, articulating our marketing strategy and emphasizing operational excellence and customer experience as a priority.
• Lead marketer responsible for planning all in-store activation throughout our annual calendar, celebrating seasonal occasions and highlighting the brand experience for our customers.
• Served as a brand guardian, ensuring all brand and in-store activation's are relevant to our brand guidelines, while meeting our strategic objective to increase footfall in the store.
• Main point of contact tasked with managing the department’s budget, maintaining a budget tracker on all LPO's and budget spent.
Brand management of top leading cosmetic brands in the GCC including Goldwell, Nashi and Kevin Murphy.
Interfaced with various national marketing offices across the region on the development and implementation of marcomms strategy and brand positioning for each brand in local and region markets.
Feasibility reports for brand inductions.
Tasked in negotiating with suppliers on costs, promotional items, POSM materials and
more.
Develop and manage brand calendar activities across the region in coordination with the
corporate marketing projections.
Working closely with country sales managers.
Analytical reports, actual sales comparison to the budgeted sales for the year.
MIS reports for the brands.
Lead the planning of promotions in coordination with the sales team.
Execute private label brand identity with design, layout, packaging, internal and external
communication materials.
Analyze level of inventory; excess stock and slow moving items and set liquidation and
promotional plans.
Understand the industry, market dynamics, countries requirements, and clients, conduct
regular market visit and do brand presentations.
I was part of the Summer Temps for the operations department during the peak timing during the summer. I went through intensive training and learnt how the airline industry works. Whilst working at the HUB, I was able to use my customer service skills and dealing effectively with people at all levels within and outside the organization
• I lead sales through business to business and business to customer sales
• Conducted cold calls to high income (VIP) customers who are our target market and pitched our vacation packages to them.
• Responsible for giving a full detailed explanation of the package options, payment terms and benefits involved to the customers
• Arranged and conducted follow-up appointments with interested customers, ether on site or at the office, giving a full presentation of the packages.
• Managed to finalize deals with customers on a high-closer rate
• Business to business telemarketing
• Cold-call the list of potential customers on the customer database
• Pitch the services and products we provide and explain the benefits it can have for each specific company
• Follow up on all interested customers and convert them into paid customers
• Arrange meetings with interested parties, giving them a full presentation of the product and convert them into sales
• I was responsible for all student related affairs and appointments for Dean of faculty of Arts in the university
I was a sales representative for a high end jewellery retailer. This role also involved customer service in dealing with our clients, both in person and by correspodence over the phone and emails. I was also entrusted with daily operations of the store such as openning and closing shop, filing invoices, and organizing accounts.