Hiba Yehya

A leader in the premium Beauty industry; a developer, marketer and distributor of hair and skin products serving more than 10, 000 multi-channel professional and retail channel partners and expanding across the UAE, KSA, Qatar, Oman and Bahrain through its network of training academies and showrooms, where I successfully:
 Manage key brand portfolios for leading cosmetic brands such as Nashi Argan and Kemon in the UAE, KSA, Oman, Qatar and Bahrain.
 Develop and refine differentiation, brand planning and omni-channel multi-market launch strategies for key strategic brands; collaborating with internal stakeholders to create market entry roadmaps.
 Collaborate with internal resources to create and align marketing campaigns to strategic objectives.
 Deploy extensive market analysis and forecasting skill sets to optimize portfolio traditional and social media marketing and launch strategies.  Work with design and packaging teams to create a unified vision to product acceptance.
 Spearhead the overall MarComs strategy, successfully elevating sales by up to 15% quarter on quarter.
 Provide Sales Enablement support to the business development team; supporting the execution of in-store activations aligned with ATL media activity.
 Design and manage marketing and activations budgets; ensuring compliance to variance targets while monitoring campaign spend and ROI.
 Conduct ongoing SWOT analyses to position products, launches and brand offerings.
 Provide organizational input as industry, market segmentation and client requirement SME, and engage channel partners through ongoing site visits.

• Responsible for leading daily department briefings for the store managers and front-line operations and sales team, providing them with useful updates from our corporate office, articulating our marketing strategy and emphasizing operational excellence and customer experience as a priority.
• Lead marketer responsible for planning all in-store activation throughout our annual calendar, celebrating seasonal occasions and highlighting the brand experience for our customers.
• Served as a brand guardian, ensuring all brand and in-store activation's are relevant to our brand guidelines, while meeting our strategic objective to increase footfall in the store.
• Main point of contact tasked with managing the department’s budget, maintaining a budget tracker on all LPO's and budget spent.

 Brand management of top leading cosmetic brands in the GCC including Goldwell, Nashi and Kevin Murphy.
 Interfaced with various national marketing offices across the region on the development and implementation of marcomms strategy and brand positioning for each brand in local and region markets.
 Feasibility reports for brand inductions.
 Tasked in negotiating with suppliers on costs, promotional items, POSM materials and
more.
 Develop and manage brand calendar activities across the region in coordination with the
corporate marketing projections.
 Working closely with country sales managers.
 Analytical reports, actual sales comparison to the budgeted sales for the year.
 MIS reports for the brands.
 Lead the planning of promotions in coordination with the sales team.
 Execute private label brand identity with design, layout, packaging, internal and external
communication materials.
 Analyze level of inventory; excess stock and slow moving items and set liquidation and
promotional plans.
 Understand the industry, market dynamics, countries requirements, and clients, conduct
regular market visit and do brand presentations.

I was part of the Summer Temps for the operations department during the peak timing during the summer. I went through intensive training and learnt how the airline industry works. Whilst working at the HUB, I was able to use my customer service skills and dealing effectively with people at all levels within and outside the organization

• I lead sales through business to business and business to customer sales
• Conducted cold calls to high income (VIP) customers who are our target market and pitched our vacation packages to them.
• Responsible for giving a full detailed explanation of the package options, payment terms and benefits involved to the customers
• Arranged and conducted follow-up appointments with interested customers, ether on site or at the office, giving a full presentation of the packages.
• Managed to finalize deals with customers on a high-closer rate

• Business to business telemarketing
• Cold-call the list of potential customers on the customer database
• Pitch the services and products we provide and explain the benefits it can have for each specific company
• Follow up on all interested customers and convert them into paid customers
• Arrange meetings with interested parties, giving them a full presentation of the product and convert them into sales

• I was responsible for all student related affairs and appointments for Dean of faculty of Arts in the university

I was a sales representative for a high end jewellery retailer. This role also involved customer service in dealing with our clients, both in person and by correspodence over the phone and emails. I was also entrusted with daily operations of the store such as openning and closing shop, filing invoices, and organizing accounts.