Hicham Hallal

Paid Ads Management: Plan, execute, and optimize high-converting paid ad campaigns across Meta (Facebook & Instagram), TikTok, and Snapchat, with a proven track record of scaling campaigns in the Gulf region (GCC), particularly Saudi Arabia.

E-commerce Expansion: Successfully managed performance marketing and media buying for e-commerce stores, driving substantial sales for various product categories including premium tech accessories and household goods.

Data-Driven Optimization: Implement and troubleshoot advanced tracking solutions (Meta Pixel, Snap Pixel, TikTok Pixel) to ensure accurate data enrichment, audience segmentation, and precise lead scoring.

Creative Strategy: Strategize mobile-first vertical video content (9:16 Reels & TikToks) to maximize engagement, lower acquisition costs, and boost overall ROAS.

Budget & ROI Management: Directly responsible for budget allocation, A/B testing creative assets, and delivering detailed analytical reports on campaign performance to optimize business growth.