Himanshu Dhorey

• Complete programmatic campaign setup for APAC & EMEA markets for agency & direct clients (Stellantis, BMW,
LVMH, Samsung, Disney, Loreal, La Roche, Luxottica, Asda, FatFace, Currys, RS, Durex, VISA, AJIO, Saudia, SNB,
etc.) via PeopleCloud, Amazon DSP & Google DV360; Maintaining SOP documentation up to date via Confluence
• Traffic quality requests, Executive Approvals, Campaign Targeting & Optimization, Pixel requests via Jira
• Macro edits for tags & trackers for Display, Audio, Video & HTML ads, Validation & compliance for Wireframes,
VAST tags, OLV, VOD, OTT & CTV ads - Disney Plus & Amazon Prime Video
• Assign creatives, decision modelling & building campaign as per line items in Media Plan & campaign document
• Quality checking direct-side campaigns including Wireframe & rich media ads & confirming delivery post launch
• Collaboration with international (London, Dubai, France, Singapore, Germany, Australia & NZ) cross functional
teams: CIE, AM, MD & QA for successful campaign launch for Asia-Pacific, Europe, USA & Middle East regions
• Audience, Inventory, Domain & app list blocks, Kick Off Calls to leverage CORE audience and drive growth

• Client communication & ad campaign setups to run in-app banner ads, icons, and reward coupons PAN India
• Executed 125 ad campaigns (CPM, CPC & CPD) & accrued total revenue of INR 6.9 Crores at Publisher level
• Catered to a variety of OEM brands (Apple, Samsung, Oppo, Vivo, Moto) & collaborated with multiple agencies
countrywide & overseas, for end-to-end campaign management of several renowned advertisers & brands
(Apple Music, Aashirvaad, Airtel, Burger King, Pizza Hut, Honda, Mahindra, TVS, Godrej, H&M, IHG Voco, JBL, LG,
Longines, Lufthansa, Vistara, Lakme, MG Motor, Neutrogena, Ponds, Skechers, Prefr, Watcho, Whiskas)
• Spearheaded Brand Lift Study (BLS) campaigns using exposed & controlled ads which focused on user surveys
to get better understanding of the audience psychology via collaborating with third-party vendor
• Maintained less than 20% report discrepancy on various 3rd party trackers via Test ads in collaboration with Tech
team: DoubleClick, Innovid, Sizmek, Adform, Kantar, Flashtalking, DoubleVerify, MFilterIt & IAS
• Coordinated with product team to create new custom cohorts, tags & anti-tags for niche & device level targeting
• Liaised with Business Development, Finance, Tech & Legal teams to ensure smooth scheduling of ad campaigns
• Scaled up new clientele from diverse sectors (OTT, F&B, BFSI, Retail, etc.) by driving growth to the end funnel
• Successfully completed performance campaigns by targeting relevant user segments & acquired new audiences
• Quality checking creatives as per media requirements, Timely go-live of ad campaigns in line with media plan
• Regular campaign monitoring & Leveraging optimization: A/B Testing, Demographic, Profile & Custom targeting
• Stakeholder management (Salesforce); Accommodated client change requests with quick TAT to ensure good CX
• Onboarding new advertisers by Document Verification: KYC, COI, Purchase Order, Release Order, Insertion Order
• Strategic growth of multiple key accounts by delivering end-to-end campaign management, optimization for
better user reach & engagement, report insights & Post-Campaign Analysis resulting in repeat business

(Digital Marketing, Online Advertising Operations)
• Key account management, ABM & Client service (Zendesk); Verify assets, review order confirmation documents
• End-to-end campaign management & Programmatic digital display (HTML5), Facebook, Instagram,
TikTok, LinkedIn, Google Ads, YouTube, Pre-roll, Native, OTT, Audio; Responsible for requirement analysis,
complete implementation & ownership of digital ad campaigns to meet SLA & TAT to ensure maximum CSAT
• Seamless Client Experience Resolving help desk queries, successful trafficking & launch of digital
marketing campaigns across for the accounts, client requests, budget analysis, confirmed ad tags, pixels, UAT
• B2B Sales Coordination, CRM: Catered North-American region sales reps, SMEs, clients & white-glove accounts
• Delivered creative orders & request creative ads revisions for digital advertising campaign setup (IDEA Titan®)
• Coordinated with cross-functional teams for ad campaign setup: SEM/PPC, SEO, Video ads, Custom landing
page, Display Advertising: Search Retargeting, Geo-optimize, Contextual, Behavioral, Geofence, Site Retargeting;
Social Media: Facebook Display, Retargeting & Lead Generation (Image, Carousel, Video); Optimization, DOOH
• Account-Based Marketing for clients in Canada: Facebook page access onboarding, campaign migration,
Retargeting Pixel (Simpli.fi tag) & Facebook Retargeting Pixel implementation & verification, 3rd party segments,
keywords, A/B Testing, IP target, timely resolution of client concerns, art direction, coordination with designers
• Onboarding client accounts, Analytics Data Mapping & Reporting: TapClicks; Programmatic DSP: Simpli.fi, TTD;
DevHub - Lead Generation Landing Page Form Submission Data; Event Targeting, Jira forms Atlassian
• Media Planning & Proposal building, Oversee & verify ad ops, text copy, creative images & Click-through URL
• Collaborated with global teams located in the USA, Philippines & Serbia for improved turnaround time
• Ensured digital ads are being delivered as intended by monitoring platforms; Team mentoring & management,
Escalation management, Order management, SOP Documentation, Audit Quality checks, Training & Development

• Search Engine Optimization (SEO): handled 5 brand projects (UPSC Pathshala, IELTS Ninja, Real School, Fluent
Life & eMaester) & drove WordPress website traffic via On-page SEO & Off-page SEO, Google Analytics
• YouTube Optimization & Growth: managed 5 YouTube channels (UPSC Pathshala, IELTS Ninja, Real School, Fluent
Life & eMaester) for better reach, ranking & organic visibility, YouTube Studio, Content management
• Hootsuite, Backlinks, Copywriting, Social Media (Facebook, YouTube), Comment moderation, Interaction design
• YouTube LIVE stream setup, Increased Subscriber count & Engagement; Topic, Tags & Keyword research
• Image & UI UX Optimization, Blog articles & Site audit, Market & Competitive research, Editing, MIS, Quality check

• Social media marketing & management (Facebook, Instagram) - 4 centers in Mumbai region, Part of the head
office controlling 40+ outlets in India & select foreign countries
• Agency & Vendor relationship management, Paid Ad Campaigns, Insights, Competitive research & trend analysis
• E-commerce (website deals), Content Management System (Wix - website content management), UI UX
• Online Reputation Management, Content writing, Copywriting, Backlinks, Marketing campaigns for events
• Email marketing, SMS marketing, Data analysis, Keyword research, SEO, YouTube, MIS reports, Hygiene checks
• Assistance with creative designs & managing content, Event planning, Lead generation & handling
• Handling client data, Customer support & managing customer database - PAN India
• Drove sales with E-commerce strategies like contest, promotions, discounts, offers and coupons creation
• Point of contact for cross promotion with notable brands: Zomato, Dineout, Swiggy, Eatigo, Eazydiner & Nearbuy

• Talent acquisition, Handling end-to-end technical & non-technical recruitment, Campus placements, Mass mails
• Sourcing & screening candidates from job portals, posting job ads on job boards, Scheduling & conducting
interviews, sharing interview results with the candidates
• Assessing CVs/resumes and cover letters, Identify suitable candidates by matching their profile with job role
• Coordinating with interview panel about recruiting process, selection & Coordinating with managers & directors
for requirements, reviews & feedback, Presentations, Onboarding, Training & Development, admin
• Point of contact for Recruitment process outsourcing with external agencies & vendors: Naukri, FirstNaukri,
Monster, Quezx, Seed & SQUAD
• Execute hiring strategy with the recruitment team and applicant tracking systems, MIS reports