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Hina Mustafa , Chief Financial Officer

Hina Mustafa

Chief Financial Officer·Imperial Limited

Saudi Arabia

Master's degree, Accounting and Finance

Work experience

Total years of experience: 12 years, 2 months

Chief Financial Officer

November 2021 - December 2024

Imperial Limited

Lahore, Pakistan

November 2021 - December 2024

Key Responsibilities:

- Led the development and implementation of financial strategies aligned with corporate goals, enhancing overall financial health and performance.
- Directed budgeting, budgetary controls, and financial reporting to ensure efficient financial management.
- Conducted comprehensive risk assessments, analyzing liabilities and investment opportunities to optimize capital structure and returns.
- Spearheaded the integration of ERP systems, improving operational efficiency, internal controls, and real-time financial visibility.

Accomplishments:

1) Enhanced liquidity by implementing advanced cash flow forecasting and treasury controls, resulting in stronger financial stability.
2) Reduced bank borrowing costs by 42% through strategic debt restructuring and improved lender negotiations.
3) Increased profitability 4x by streamlining financial operations and optimizing overhead expenditures.

Company industry:
Agriculture & Crop Production
Job role:
Finance and Investment

HEAD OF RECEIVABLES

January 2020 - October 2021

SOS Pakistan (Pvt.) Limited,

Multan, Pakistan

January 2020 - October 2021

company with over 55 sub-offices nationwide, providing services in cash-in-transit, security guards, and ATM cash replenishment.

- Transaction Accuracy & Process Enhancement: Conducted meticulous reconciliation of customer accounts and streamlined financial
transactions, ensuring precise and timely invoicing aligned with SOS, large-scale cash-in-transit & security operations.
- Collections Strategy Execution: Designed and implemented targeted collection strategies for slow-paying customers, significantly boosting
collections performance while maintaining optimal client relations and minimizing uncollectible balances.
- Receivables Optimization & Compliance: Maintained robust accounts receivable records, meticulously managing credits, collections to support seamless cash flow in a fast-paced, high-security service environment.
- Financial Analysis & Performance Reporting: Produced detailed analytical and ratio analyses of receivables performance, delivering
actionable insights to senior management to inform strategic decision-making and maintain financial stability.

Company industry:
Business Support Services
Job role:
Support Services

SENIOR DUPUTY MANAGER INTERNAL AUDIT

January 2019 - December 2019

Orient Group of Companies

Lahore, Pakistan

January 2019 - December 2019

- Internal Control Architecture: Designed and implemented comprehensive internal control frameworks tailored to the multifaceted
operations of Orient Group, mitigating risks and ensuring process integrity across electronics, ceramics, and IT divisions.
- Audit Execution & Operational Oversight: Strategically planned and conducted rigorous operational and financial audits, evaluating
adherence to internal policies and identifying areas for improvement to strengthen organizational governance.
- Risk Management & Compliance Assurance: Developed testing methodologies to assess the effectiveness of internal controls and policies,
safeguarding compliance and proactively addressing potential vulnerabilities within the company's diverse business units.
- Financial Insights & Regulatory Alignment: Conducted in-depth financial analyses and compliance reviews, delivering actionable insights
that enhanced financial performance while ensuring strict adherence to regulatory standards and internal benchmarks.

Company industry:
Manufacturing
Job role:
Manufacturing

DEPUTY MANAGER ACCOUNTS & FINANCE

December 2015 - May 2017

Colony Textile Mills Limited

Multan, Pakistan

December 2015 - May 2017

- Strategic Financial Reporting: Compiled and analyzed comprehensive financial statements in accordance with IAS/IFRS standards,
leveraging variance and ratio analyses to guide strategic decisions and benchmark company performance within the textile sector.
- Industry Trend Analysis: Conducted detailed assessments of industry and market trends, evaluating financial metrics to provide data
driven insights that strengthened decision-making and competitive positioning.
- Inventory & Financial Control: Supervised stock valuation and inventory management processes, ensuring precision in financial reporting
and optimizing inventory controls to support operational efficiency.
- Compliance & Financial Management: Recorded leases, loan disbursements, and mark-up expenses in strict compliance with accounting
standards and regulatory frameworks, maintaining the integrity of financial data across all operations.

Company industry:
Textile & Apparel Production
Job role:
Manufacturing

SENIOR AUDIT ASSOCIATE at Deloitte

September 2010 - April 2015

Deloitte - Pakistan

Lahore, Pakistan

September 2010 - April 2015

Significant Audit Assignments: Deloitte is a global professional services firm offering audit, consulting, tax, and advisory services. My role focused on financial audits, risk assessment, and client advisory.
Worked there as a trainee, as it is compulsory to complete articleship from an audit firm to qualify CA (Chartered Accountant), during this training period, I worked at below mentioned clients.

- Banking & Non-Banking Financial Institutions: Bank of Punjab (BOP), National Bank of Pakistan (NBP) & Trust Modaraba Limited
- Manufacturing Concerns: Multan Hide (Leather), Sunrays Textile, Allawasaya Textile, Colony Textile Mills, Prosperity Weaving, Ahmad Hassan
Textile, Fazal Rehman Fabrics Limited, Reliance Commodity (PTV) Ltd, Fatima Energy
- International Audits: Etihad ESCO, Mai Dubai, SGS Limited, Dubai Electricity & Water Authority (DEWA)

Company industry:
Financial Auditing
Job role:
Accounting and Auditing

Education

The Institute of Chartered Accountants of Pakistan

January 2018

January 2018

Master's degree, Accounting and Finance

Pakistan

Bahauddin Zakariya University

August 2011

August 2011

Bachelor's degree, Arts

Pakistan

Skills

Cash Flow Management
Expert
Cash Flow Management
Expert
Financial Planning and Analysis
Expert
Financial Planning and Analysis
Expert
Strategic Financial Planning
Expert
Strategic Financial Planning
Expert
Budgeting and Forecasting
Expert
Budgeting and Forecasting
Expert
Financial Reporting
Expert
Financial Reporting
Expert
Budgeting & Forecasting
Expert
Budgeting & Forecasting
Expert
Treasury & Cash Flow Management
Expert
Treasury & Cash Flow Management
Expert
Strategic Financial Planning
Expert
Strategic Financial Planning
Expert
Data Analytics
Intermediate
Data Analytics
Intermediate
Cost Control Reduction Strategies
Intermediate
Cost Control Reduction Strategies
Intermediate
VAT Taxation
Intermediate
VAT Taxation
Intermediate
Internal Control
Expert
Internal Control
Expert
Financial Reporting
Expert
Financial Reporting
Expert
Team Leadership Departmental Coordination
Expert
Team Leadership Departmental Coordination
Expert
Financial Planning & Analysis
Expert
Financial Planning & Analysis
Expert

Social profiles

Languages

English

Expert

Urdu

Native Speaker

Memberships

Institute of Chartered Accountants of Pakistan

Actively participate in events and stay updated with industry standards.

November 2018

Training and Certifications

Training
Digital Transformation & Process Automation.
Coursera, YouTube (Self-Learning)
Sep 2024
IFRS & ISAs Seminars (ICAP & ICMA)
ICAP
Feb 2024
Data Analytics (Power BI Dashboards)
Coursera, YouTube (Self-Learning)
Jun 2024

Hobbies and interests

Walking or light fitness
Traveling
Learning data analytics tools (Power BI, Excel, etc.)
Reading finance and business articles
Islamic Book Reading