Digital Marketing Manager
Top Choice Lubricant | Alborj Group
Total years of experience :18 years, 11 Months
Official distributor of AMSOIL Inc. in arabian region. Worked as digital marketing manager to manage arabian leads within UAE and GCC. Increased lead generation 44% within 4 months, with 39% improvement in conversion rates, by developing integrated online and offline strategy for online sales of synthetic motor oil and lubricant products within GCC region (UAE, Dubai, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar and Yemen)
Devise digital marketing and online PR strategy for GCC region to target potential customers, distributors, dealers and clients within Arabian market.
Launched ecommerce website for oil buy and sell to generate leads. Managed to market website in Arabic language for targeted GCC customers.
Worked on Inventory management and retail sales application for Android and IOS (iphone).
Implemented and managed CRM strategy specifically for social media campaign to bring leads through social channels like Facebook, Twitter and Instagram. Generate traffic from 0 to 40% of GCC population.
Running digital ads through Adwords, Facebook and Youtube for product marketing
Worked on website SEO - Search Engine marketing to index the site on Google, Yahoo and Bing with improved rank.
Running multi-driven Email Marketing Campaigns for diverse list of clients to promote product, business offer programs and related PR stuff to improve online sales and business revenue.
Supervising team of 12 people to run digital marketing campaigns in gulf region.
Main role and targeted areas are: Digital Marketing, SEO, Online PR, Email marketing, Lead generation, Digital Advertising, Social media Management, Online Sales
Dillenium is the full service digital marketing and brand management online agency providing services of Brand management, Website development, Graphic Design, Email Marketing, SEO based Content Writing and Digital Advertising.
Working as founder of Dillenium that given me opportunity to think beyond boundaries and currently working as serial entrepreneur after launching different project under the umbrella of Dillenium.
Currently have more than 45 clients world-wide 35% clients are repeating and have worked more 10000 hours.
Main role is to devise digital marketing strategy to bring lead through website. website design and development, SEO (Search engine marketing), social media management and email marketing
Running Online shops in world best ecommerce channel (Etsy.com) to sell service of Graphic Design, SEO and Website development to world-wide client.
https://www.etsy.com/shop/Graphicsdesignartist
Working with Namerific (Brand Name Company) (namerific.com) as investor to create brand names, designing brand name identities and brand selling.
Working with SEDO (sedo.com) a domain flipping company to invest in domain names for sales.
Dillenium is itself $8000 worth brand name.
Worked on Elance to provide services of digital marketing, lead generation, SEO, Website development and Graphic Design.
Worked in Nokia Siemens Networks as National Information Manager in Program Management Office. Responsible for all regions within Pakistan. Business Unit: CMO MEA Middle East & Africa, Team: PMO, Corporate Communication
- Demand Management by Stakeholders to provide program solutions at country level.
- Established Project communication via Intranet/Extranet and web based channels.
- Responsible for developing and implementing the Project digital marketing strategy and for managing staff dedicated to the digital marketing effort.
- Designing and implementation of Digital Communication plans.
- Conduct research activities including: stakeholder interviews, review of research, identification of value drivers along with the review of marketing practices and servicing capabilities.
- Head Internal/External Communication for CT Telenor program
- Liaisons with CBT to disseminate business action programs. Key role in Offshore communication
Event Management, Information trainer, News publishing, Content Management
- Head Newsletters, Marketing promotion flyers, e-Marketing materials.
- Risk Monitoring, assessment and Mitigation to attain Program results.
- Dashboard Implementation. (Reporting, KPI’s management, Progress, Status).
- Change Management to meet program requirements.
- Implemented Technical Documentation and program reports.
Managed and implemented Content Management Infrastructure according to corporate business strategy.
Brand management and Budget allocation for programs.
Cooperate with advisors during Integration and Collaboration.
Team building, coaching, training and skills development, team branding.
Handling of keeping track of program, follow ups & target achievement.
Responsible to deliver results according to corporate brand requirements.
Worked in Siemens Telenor Pakistan Project as Regional information Coordinator in Karachi, South. The project specification based on Rollout 2G Networks.
Specific Accomplishments: Website development, Intranet/Extranet administration, development of
plugins & widgets
- Content writing according to corporate requirements including content publishing and marketing
- Customer support and handling
- Program management of Corporate Communications - Participation in Country based Strategy planning of Information distribution through web channels
- Customer engagements and media management
- Web branding according to corporate identity
- SEO, Promotional Emails, Newsletters
- Development of dashboard for Project KPI’s and other related milestone reports.
System Implementation: Intranet/Extranet Telenor Pakistan Program:
Launched/ Implemented and develop Intranet/Extranet Telenor Pakistan Project that provide single channel for communication for all project members exclusively focused on Project Rollout. Core development based on MOSS 2007.
Institute of Business & Technology ( BIZTEK) an ISO 9001:2000 certified, “A” category university, recognized by the Higher Education Commission, Government of Pakistan.
Area of Expertise: Management Information Systems (MIS), Digital Marketing, Project Management, Technical Marketing via Intranet/Extranet, Computer Graphics and SEO, Online Business, Digital Communications.
Additional Role: Creative Director “BIZTEKIAN VISION” (University communication/Marketing Magazine)
Masters in Computer Science from University of Karachi, Pakistan in 2003. Main Subjects: Internet and Ecommerce, Digital developments, Digital Marketing, Online Marketing, Project Management, Digital Communications, Website development, Graphic Design, Software Development
Bachelor of Science - BSC(Hons) Physics, Maths, Statistics
