Hind KAMAL BAROIS

Responsibilities: Develop the market share of the brands distributed by the company; reporting to the General Manager and Owner Results: 4 new brands already in the market (+ 1.6 Million AED in 6 months) and 5 coming brands
- Development of the business of each brand distributed by IGR in the market through promotion, POS Material, optimization of the range, concepts in store (Chicken in Carrefour Mirdif rolled out in the top 5 Carrefour stores)
- Organization and management of exhibitions stands of the company in fairs in UAE (Gulf Food, SeaFex)
- Management of agreements with forecasts, marketing plan and investment with new suppliers
- Sourcing new potential clients and development of the sales
- Monitoring of items performance and different action plans per channel
- Supplier visits, factories tours (Labeyrie, Darégal)

Responsibilities: Analyse and develop the market share of the company; reporting to the shareholders/owner Results: + 1.5 Million AED of Turnover in 1 year
- Perform qualitative and quantitative analysis of the market in segments such as but not limited to FMCG, HoReCa (Hotel, Restaurant and Coffee Shop), e-commerce, retail
o Responsible for researching trends and potential segments in the FMCG and HoReCa market o Responsible for developing and monitoring price-risk management strategies
o Understand the category market and cost drivers
- Sourcing and Procurement grocery items (5 brands brought and developed in the market in 6 months)
- Creation of Facebook pages for each brand and follow up with animations, raffles, quizz
- Participation in “Apéritif à la française” in Dubai and the French week in Carrefour stores (advertised through national
leaflets and highlighted in 10 stores via activation - results: +100K AED incremental turn over)
- Selection of suppliers, creating and managing a clear and effective bidding process, evaluation of the terms, deliverables
and commercial aspects, negotiating and contract management.

Turnover: around € 86 million
Number of products’ SKU’s under management: around 450

• Management of P&L for private label products and ensure business needs are being met.
• Lead annual price negotiations and international call for tender: volumes contracts
o Negotiation of the raw material prices per year and per harvest considering dollar exchange rate
o Negotiation of new items
o Negotiation of rebates for promotion of items
• Identification of growth opportunities and design marketing mix: innovations, product repositioning, promotions, price and merchandising recommendations
• Development of innovations from concept to market ready phase: specifications (recipe and packaging in coordination with quality department), negotiation, supply chain, packaging brief and development
o Elaboration of the recipe and the packaging
o Optimization of each component to have the most competitive price (recipe, packaging, process logistic to optimize)
o Organization of push orders to ensure product’s visibility on stores
• Management of product life cycle (negotiation, promotion, new packaging) according to market trend
• International Benchmark: monitor market trends, conduct European supplier sourcing and store checks, visit international FMCG fairs
• Define a purchasing strategy in order to ensure range profitability and market share development
• Manage a commercial assistant and a junior product manager

Turnover: around € 430 Million
Number of products’ SKU’s under management: around 1300

• Market share development, in charge of sales and profit margin of the category.
• Leveraging the 4Ps of the marketing mix to develop category growth.
• Definition of the strategy and action plans for the snacking products category, FMCG - Grocery.
• Managing of category's assortment, prices policy, promotional strategy and merchandising planograms
o Category’s assortment: update assortment with new biggest potential items; delist slow moving and /or low profitable items according to business needs and market trends
o Leaflets: building of pagination, selection of the offer, negotiation of rebates, definition of the prices, benchmark with the competitors, management of the store booking
o Animation through events in stores on podium and gondola head (quizzes, degustation…)
o Elaboration of planograms for different clusters of hypermarkets based on lifestyle
• Communication and negotiation with suppliers (Mondelez, Pepsico, Procter and Gamble…) in order to develop business activities.
• Leading specific projects for Snacking market.
• Weekly analyses of KPI's (turnover, margin, price, breakings), competitors’ benchmark, market analysis
• PROJECT « Merch center Sweet Biscuits »: Design and elaboration of new planogram for sweet biscuits with key companies (Mondelez, United Biscuits, St Michel) in a store test.

• Books launchings (from the creation to the publication) and elaboration of the media plan: target, medias, bookshops, events
o Discussion with the author to understand every component of the book (anecdotes, goal) o Elaboration of press releases
o Definition of type of medias: newspapers, shows on TV, radio, blog, social medias
o Book signing
o Book fairs
• Creation of brochures, sales pitch books for bookshops and press releases for newspapers
• Negotiation in bookshops to take new books

• Creation of brochures, sales pitch books and marketing tools for national sales force
• Created POS materials and loyalty flyers, elaborated internet pages dedicated to new offers
• Led development of specifications for new offers through weekly project committees in coordination with all departments: legal, engineering, customer service, sales force and operational marketing
• Conducted competition benchmark and created a monthly sales analysis report