هشام عبد المنعم

• Kraft Heinz is an International Co., which is a Multinational Co., which is producing wide range of the high quality food products to distribute them to all over the world such as :-
1- Heinz Tomato Paste 2- Heinz Ketchup
3- Heinz Mayonaise 4- Heinz Mustard
5- Heinz Pizza Sauce 6- Heinz Pasta Sauce
7- Heinz Chili Sauce 8- Heinz Apple Vinegar
9- Heinz White Vinegar 10- Heinz Pasta
11- Heinz Tuna 12- Heinz Baked Beans 13- Heinz Garlic Sauce 14- Heinz Mayochup
• Co. has several production facilities (14 Factories) which are wide spread in the 6 continents - the company has 3 factories in the Middle East and Africa.
• I am in charge about managing all the Co., Sales, Trade Marketing and Distributions operations for the GCC & MENA & Africa (55 Countries Markets) through 7 Subsidiary Sales Regions as Follows :-
1- The 1st Sales Region :- GCC Countries Markets
5 Countries Markets :- (Kuwait & Oman & Bahrain & Qatar & KSA)
2- The 2th Sales Region :- Levant Sales Region + Turkey and Iran :-
8 Countries Markets: - (Lebanon & Syria & Jordan & (Palestine - West Bank & Gaza) + Iraq & Yemen & Turkey & Iran).
3- The 3rd Sales Region :- North Africa Sales Region:-
5 Countries Markets: - (Morocco & Algeria & Tunisia & Libya & Sudan).
4- The 4th Sales Region :- Horn of Africa & East Africa Sales Region :-
11 Countries Markets: - (Sudan & South Sudan & Djibouti & Ethiopia & Kenya & Uganda & Rwanda & Tanzania & Madagascar & Mauritius & Seychelles).
5- The 5th Sales Region :- Central Africa Sales Region:-
5 Countries Markets: - (DEM. REP. of Congo & PR of Congo & Central Africa Republic & Malawi & Chad).
6- The 6th Sales Region :- West Africa Sales Region
14 Countries Markets: - (Nigeria & Ghana & Cameron & Senegal & Mauritania & Gabon & Cote D'Ivorie & Angola & Guinea Conakry & Niger & Burkina Faso & Benin & Liberia & Jambia).
7- The 7th Sales Region :- South Africa Sales Region
7 Countries Markets :- (South Africa & Zambia & Swaziland & Namibia & Botswana & Mozambique & Zimbabwe)
Responsibilities:-
• Report directly to the Kraftheinz Middle East & Africa Vice President
* 250 m. $ P & L Internationally (Export)
Responsibilities:-
From Scratch, Evaluate market potential in new, overseas markets and convert findings into a proper Business plan
• Prepare Quotations and build FOB & CFR & CIF Pricing Models for the Overseas Customers.
• Manage Export Documentations, and liaise with various Governmental and Nongovernmental Bodies
• To identify and appoint Distributors in each assigned market + engage the assigned Distributors with detailed plans for coverage and distribution objectives along with Distributors Sales team Training Plan.
* Submitting proper Rolling Sales Forecasting for the expected future sales for each product category for a curtain future period (often 12 months).
* - Setting up and following up the achievement of the upcoming year Sales Target \[based on the Sales Forecasting\]:
- On the Distribution base. And
- On the Volume base.
* Managing each assigned Distributor Operations
* Developing the Co., Relationships with the Key Accounts
* Participating in sitting up the Company Brands Positioning & setting up their Pricing Strategies
*- Participate in planning, implementing and following up the execution of the long term loyalty programs (CRM Programs) for all the traders in The Export Markets
* Projecting and following up the execution of a proper Marketing Promotional campaigns by participating in projecting and following up the execution of the:
1) ATL (Above The Line Marketing Promotional Activities)
2) BTL (Below The Line Marketing Promotional Activities)
* Identifying the targeted Customer’s Needs, their Buying Behavior and the Market Trends to determine the Product Mix which have to be launched on each Export Country Markets.

• The Gulf Trading & Refrigerating Co., is a part of Al-Ghanim Trading Corporation which is the biggest and the largest divers fields Business Conglomerates in Al-Kuwait State.
• The Gulf Trading & Refrigerating Co., is holding the sole distribution rights for numerous international brands of the Ambient, the Frozen, the Chilled Food staff & the Confectioneries, the Household & the Personal Care products in Al-Kuwait State.
• The Gulf Trading & Refrigerating Co., is distributing its products to all over Kuwait State - it has 5 Distribution Divisions, as follows:-
Firstly:- The Confectionery Division \\[Master Foods Division\\]
- The Gulf Trading & Refrigerating Co., is the sole agent for distributing Master Foods International Co., products such as :-
1- \\{Mars & Galaxy & Snikers & Maltesers & Twix & Bounty & m&ms & Flutes & Treet & Skitless\\} Chocolates & Ice Creams.
2- Uncle Beans (American Rice)
3- Whiskas & Pedigree (Pet Food)
 Secondly:- The Ambient Dry Food Division :-
- The Gulf Trading & Refrigerating Co., is the sole agent for distributing :-
1- Al-Ghurair Foods such as :-
oJenan Edible Oil (Sunflower Oil, Canola Oil, Corn Oil, Palm Oil)
oJenan Pasta
2- Agrovim (Olive Oil)
3- Bavaria (Non Alcoholic Malt Beverage)
4- Ovaltine Drink
5- Arrow Juice
6- Camel Nuts
 Thirdly;- The Frozen Meat Division :-
- The Gulf Trading & Refrigerating Co., is the sole
agent for distributing :-
1- Al-Islami Frozen (Chicken & Meat)
2- Doux (Frozen Chicken)
Fourthly :- Kraft Division
- The Gulf Trading & Refrigerating Co., is the sole agent for distributing Kraft International Co., Food Products such as :-
o Kraft Cheddar Cheese
o Kraft spread able Cream Cheese
o Kraft Mayonnaise
o Kraft Dream Whip
o Philadiphia Cheese
o Tang Drinks.
o Maxwell House (Instant Coffee)
Fifthly;- The Household & The Personal Care Division (Colgate & Palmolive Division.
• I have started with "The Gulf Trading & Refrigerating Co., " as a "Key Accounts Sales Manager" for "Master Foods Division".
• In (08-03-2008) I have been promoted to "Sales & Marketing Manager" for "Master Foods Division".
Responsibilities:-
• Develop and control all the Co., products Sales & Marketing affairs
• Conducting the Rolling Forecasting for the expected future sales for each SKU for a curtain future period .
• Setting up and following up the achievement of the current year Sales Targets
• Sitting up the Co., Brands Positioning & setting up their Pricing Strategies.
• Plan and implement long term loyalty programs for all the traders .
• Draw and follow up the execution of a proper Promotional campaignsby projecting the:
1) ATL (Above The Line Marketing Promotional Activities)
2) BTL (Below The Line Marketing Promotional Activities)
• Managing each Distributor Operations .
• Evaluating the Customers Needs, the Buying Behavior and the Market Trends to determine the required specifications which suppose to be available in my Brands products SKUs.
• Setting up the Co., Sales & Marketing Force performance evaluation criteria’s.
• Recruit and train the new Sales and Marketing comers.
• Project and put proper Training Programs to the Co., Sales & Marketing persons.
• project and follow up the execution of the Route to Market Project.
• Setting up the Co., Sales & Marketing Business Plan, determine the dedicated expenses budget for all the sales and the marketing operation aspects and administer it .
• Develop the Co., relationships with the key Accounts and run all the negotiations to conclude the annual Business Development Agreements + Conducting the periodical Business Reviews with each Key Account .

Al-Marai Ltd. Co., ” is one of the Arabian Gulf’s leading Dairy & Food Industries companies.
• Al-Marai Ltd. Co., is producing wide range of The Dairy products, The Natural Fruit Juices, The Glass Fruit Drinks and The Food products under the brand name of “Almarai” Such as:
1) Almarai Fresh Milk. 2) Almarai Long Life Milk.
3) Almarai Fresh Laban 4) Almarai Labnah.
5) Almarai Salted & Unsalted Butter. 6) Almarai Yaghurt.
7) Almarai Cream Caramel. 8) Almarai Puddings.
9) Almarai Fruit Jelly. 10) Almarai Ghee.
11) Almarai Triangle Cheese. 12) Almarai Jam.
13) Almarai Tétra pack Juices. 14) Almarai Fruit Drinks
15) Almarai. Cheddar Cheese. 16) Almarai Slices Cheese.
• “Al-Marai Ltd., Co., ” is distributing it’s products to all over the Saudi Market as well to all the another Arabian Gulf Countries Markets ( UAE, Qatar, Al-Bahrain, Kuwait and Oman) through 36 Sales Depots which are provided with modern and well equipped distribution fleets.
Responsibilities:-
• Follow up, control and Develop, all the Co., products Sales & Marketing affairs in my assigned Sales Region
• The Rolling Forecasting for the expected future sales for each product category for a curtain future period
• Following up the execution of the current year Sales Target.
• Participating in drawing and following up the execution of a proper marketing promotional campaigns by projecting & Following up the execution of the:
1) ATL (Above The Line Marketing Promotional Activities)
2) BTL (Below The Line Marketing Promotional Activities)
• Evaluating my assigned sales region Sales & Marketing Force performance according to the agreed evaluation criteria’s.
• Recruit, hire and train news Sales and Marketing comers in my assigned sales region.
- Project and put proper and ambitious Training Programs to my assigned sales region Sales & Marketing persons
• Participating in setting and following up the execution of the Pricing Policy, the Goods Returns Policy, the Merchandising Policy and the Distributions Policy in my assigned sales region.
• Confirming from the effective implementation of the sales routes in my assigned sales region.
• Implement trade marketing activities and business development agreements in my assigned sales region.
• Following up the Collection matters in my assigned sales region
- Controlling the determined Expenses Budget for my assigned sales region various operations affairs and confirming from the proper utilization for it.
- Following up the proper execution of the concluded Business Development Agreements with the Key Accounts in my assigned Sales Region.
- Setting up and following up the proper execution of the Merchandising Planogram for the various Co., SKUs in the various Traders Categories outlets and ensure that the Co., Products SKUs Display area on the shelves are commensurating with their Current universe Market Share.
• I have started with "Al-Marai Ltd. Co., " as an “Area Sales Supervisor” for Al-Riyadh Sales Province.
• In (10/02/1999) I have been promoted to be an “Area Sales Manager” for Muscat Sales Depot in Sultanate of Oman.
• In (08/09/2001) I have been transferred to be an “Area Sales Manager” for Jeddah Sales Depot in Kingdom of Saudi Arabia.

• FMCG For Trading & Distributing Co., is the agent for importing & distributing many sound International Consumer products brand names in the Egyptian market such as :-
1. Master Foods International Co., products such as:-
- \[Mars & Galaxy\] Chocolates and Ice Creams.
- Uncle Beans American rice.
- Wiskas and Bedgree Pet food.
2. Kellogg's Corn Flakes.
3. Mac Vities Biscuits.
4. Aqwa Fresh Tooth Paste & Tooth brushes.
5. Rio Mary Tuna.