Regional Sales Manager
Nestle Saudi Arabia - Nestle Professional
Total years of experience :13 years, 9 Months
• Responsible for the regional sales efforts according to the national strategy to maximize sales.
• Handle and manage the food service and B&I channel for Nestlé products and beverage solutions; Nescafé machines solutions.
• Enhance brand visibility while building strong relationships with store management and sales associates as well as make Nescafé machines the preferred coffee system.
• Plan and develop operational and business sales strategies aiming to meet and exceed regional sales objectives.
• Overseetheexecutionofactivitiesbuiltwithinkeydriversbyconductingperiodicsalesand operational reviews and creating corrective action plans where necessary.
• Generate and review ongoing annual forecasts for direct and indirect accounts.
• Developbusinessrelationshipswithnewandexistingcustomers, identifyopportunitiesfor
substantial business growth, and ensure customer objectives are met.
• Plan, develop, and execute business development agreements and customer plans with
key customers.
• Lead, coach, and motivate the team to succeed in achieving KPIs and business goals.
• Implement an effective spend strategy and enhance the lead generation process by
optimizing multi-sales channels and attending industry-related events.
• Ensure compliance with Nestlé’s business principles and policies.
• Handling the food service and B&I channel dedicated for Nestle Professional products and Beverage solutions (Nescafe machines solutions)
• Monitoring indirect sales through our authorized distributors/partners
• Ensure execution of the activities built within key drivers by conducting daily, weekly, and monthly sales/operational reviews
• Planning and developing operational and business sales strategies and plan to meet personal sales targets;
• Generating annual forecast for direct and indirect accounts and ensure to be reviewed and updated on monthly basis (one month/three month forecasting)
• Developing relationship within existing and new customers (direct and indirect) in order to identify opportunities for business growth - Ensure the growth and efficiency promises made to customers are delivered in all needs
• Generating yearly business development agreements with all customers and ensure its execution
• Achieving business plan targets whilst maximizing profits and controlling costs
• Coaching, giving regular feedback and recognizing colleagues efforts and results (both direct and indirect team)
• Building and managing key customer relationship for sustainable business growth, executing customer plans.
• Implementing effective spend strategy, optimizing leads generation process via trade shows, telesales…
• In charge of the central and eastern regions
• Developing the strategic marketing operations direction for the company
• Managing the field marketing, project planning as per client’s requirements
• Demonstrating the ROI of marketing campaigns; related to raw costs, advertising, digital or social media marketing
• Showing leadership and drive in thinking of innovative solutions to business/strategic problems and in merchandising the Agency’s services (particularly Brand Stewardship)
• Providing direction on operation performance and generating enthusiasm/trust from the team with which they work
• Building relationships with clients based upon trust/mutual understanding
• Forecasting any client issues/questions or internal resourcing issues before they arise
• Developing a rigorous and insightful activation strategy
• Contributing to well thought out, single-minded, inspiring activation solutions
• Responsible for ensuring work is produced on time and in line with the products related KPIs
• Communicating the staff job descriptions and monitoring their performances
• Maintaining customer response operations, following up on their needs and inquiries
• Choosing and managing the resources including manpower
• Managing the people, processes, resources and programs to build up brand preferences in the marketplace
• Recruiting and developing related training programs for the teams
• Aiming to work as a partner and demonstrate the best results and revenues to the customer by creating sales expectations through advertising, public relations, and field marketing
• Handling the Food Service channel including catering companies, hotels and restaurants in Riyadh city - Saudi Arabia
• Leading a sales team dedicated for Nestle Professional Products
• Managing the full relationship between the business and its most important customers
• Setting each month related targets
• Leading solution development efforts that best address customer needs, while coordinating the involvement of all necessary company personnel
• Establishing productive, professional relationships with key personnel in assigned customer accounts
• Managing the product distribution cycle
• Coordinating the involvement of company personnel, including support, service, and management resources, in order to meet account performance objectives and customers’ expectations
• Meeting assigned targets for profitable sales volume and strategic objectives in assigned accounts
• Retaining a sustainable business with continuous follow up besides working on other potential customers
• Product Promotion issuing and distribution on customers
• Direct relationship with customers, concerned car dealers and salesmen
• Excellent verbal, written, interpersonal, organizational and time management skills
• Knowledge in banking services and bank system including transactions
• Working in several departments, such as credit, customer services & new accounts
• Becoming familiar with line and staff functions, operations, management viewpoints, bank policies and practices that effected each phase of business.
• Performing assigned duties under direction of experienced personnel to gain knowledge required
• Acquiring knowledge of methods, procedures and standards required for performance of departmental duties