Hisham Farrag, Country Manager

Hisham Farrag

Country Manager

Future Group

Location
Saudi Arabia - Riyadh
Education
Bachelor's degree, Electrical engineering
Experience
19 years, 5 Months

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Work Experience

Total years of experience :19 years, 5 Months

Country Manager at Future Group
  • Saudi Arabia - Riyadh
  • My current job since March 2020

Products: Translation, Voice over, interpretation, Content writing, Software development, SaaS ERP Development & Mobile App development.
Job Brief: Working to manage operations, develop business, and increase profitability for company operations in KSA. Responsible for managing overall operations, sales & Business Development, recruiting staff, and creating budgets. Also develop and submit weekly, monthly or quarterly performance and progress reports to company headquarters.
Job responsibilities:
• Responsible for managing all operations within a country. This involves taking responsibility for profit, revenue, cash, and quality targets.
• Establish the Country’s Business Development function working closely with the company’s CEO by setting the company’s regional business development vision, mission, goals, strategies, and deliverables based on the company’s objectives and budget.
• Participate in the development of the organization’s periodic strategic and operational work plans.
• Support as well as guide the company’s management in appraising policies and strategies relating to Business Development.
• Champion the company’s growth initiatives within the region by leading the company’s initiatives to expand its footprint within the region.
• Agreeing on annual budgets and producing a detailed annual business operating plan as well as monthly, quarterly, or annual targets for revenue, profits, and cash.
• Produce business performance reports,
• Recruit and manage staff, including performance monitoring, and possibly mentoring and training.
• Responsible for building the company’s brand KSA, devise advertising and promotional plans, and are involved in product positioning and global brand marketing development.
• Responsible for Business Development and Sales activities in the country.
• Continually assesses company progress, sales, and marketing successes and compile reports to submit to senior management in headquarters, present reports regarding budgets, sales growth or declines, new business leads, and regulatory compliance.
• Research to develop brand strategies and implement them to promote company products and services

General Manager at Raed Technology
  • Saudi Arabia - Riyadh
  • July 2016 to February 2020

Job responsibilities:
• Responsible for the complete profit and loss of the business and overall success of the company.
• Directing various business departments to ensure the smooth running of the company.
• Manage and motivate the performance of all employees, Evaluate and ensure that the right team is in place.
• Achieve targets through effective planning and budgeting and eventually generate revenue for the organization
• Review operations and provide a plan to achieve operational efficiency.
• Resolving contractual and commercial issues and disputes.
• Acquire new customers and business contacts and maintain relationships with existing customers in the region
• Training and leading a large team, providing discipline and performance feedback.
• Developing positive direct relationships with key business contacts.
• Involved in the recruitment and mentoring of new staff.
• Assisting company accountants in the formulation of forecasts and budgets.
• Maintaining excellent relationships with clients and suppliers.
• Undertaking staff performance reviews.

Products: IT services, Consultation, Software development, Odoo ERP Development SaaS ERP solution, Mobile App development, E-commerce, Networking, Feasibility study.

Sales Manager at Raed Technology
  • Saudi Arabia - Riyadh
  • July 2016 to May 2017

Products: Consultation, Software Development, Odoo ERP Development & implementation, Mobile application development.
Job responsibilities:
•Develop strategies to penetrate the market.
•Responsible for maintaining and developing client-business relationship.
•Develop new and unique ways to improve current sales solutions of the organization.
•Evaluate the current sales plan and suggest techniques for improvements.
•Enhance knowledge of principles and methods for promoting and selling company services; this includes marketing strategies and tactics, and sales techniques.

Sales Manager at ThinkCSI
  • Saudi Arabia - Riyadh
  • April 2015 to June 2016

Products: Microsoft Partner, Odoo ERP, Application development, Software solutions, Certiport sole distributor in Saudi Arabia, ELearning solutions, IT & HR Training, Recruitment & Outsourcing Services & International Standards Accreditations.
Job Brief: Managing sales team of 3 account managers working with Banking sector, Governmental sector, universities & corporate sector.
Job responsibilities:
• Develop pricing strategies by balancing company objectives and customer satisfaction.
• Direct interaction with major vendors.
• Get the best offers and best discount from the vendor.
• Perform product demos to key customers.
• Define the product strategy and road map.
• Develop and create new business opportunities.
• Identify and evaluate marketing strategy through company objectives and market characteristics.
• Grow revenue goals for assigned accounts.
• Negotiate contracts with prospects.
• Produce accurate reports by collecting, analyzing, and summarizing data.
• Advise and update management on factors affecting the selling or promoting of company services.
• Engage in market research studies and analyze their findings.
• Prepare and conduct economics & industry surveys to identify potential markets for services.
• Develop strategies to penetrate the market.
• Responsible for maintaining and developing client-business relationship.
• Develop new and unique ways to improve current sales solutions of the organization.
• Evaluate the current sales plan and suggest techniques for improvements.
• Enhance knowledge of principles and methods for promoting and selling company services; this includes marketing strategies and tactics, and sales techniques.

Sales Manager at Grapheast
  • Egypt - Cairo
  • January 2013 to April 2015

Products: Computer software, hardware & Industrial equipment.
Job Brief: Grapheast is Adobe Middle East distributor, Autodesk silver partner, Solid Works distributor, Seagate distributor, Epson distributor, Promise storage and backup solutions and CNC Machines, Cutting tools & tools.

Job description: I am responsible for:
• Develops a Sales plan and strategy for the market that ensures attainment of company sales goals and profitability.
• Increase the number of sales channels and developing the existing channels.
• Recruits, tests, and hires Account Executives based on criteria agreed upon by the company.
• Responsible for the performance and development of the Account Executives.
• Prepares action plans by individuals as well as by team for effective search of sales leads and prospects.
• Initiates and coordinates development of action plans to penetrate new markets
• Provides timely feedback to the General Manager regarding performance.
• Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin.
• Controls expenses to meet budget guidelines.
• Preparing forecasts and constantly monitor inventory.

Account Manager at Via Technology
  • Saudi Arabia - Riyadh
  • October 2010 to December 2012

Job Brief: V-ia Technology is a leading Saudi company providing Enterprise medical software solutions and IT services.
Job description: I am responsible for:
• Implement Sales plan and strategy for the market that ensures attainment of company sales goals and profitability.
• Increase the number of sales channels, developing the existing channels.
• Initiates and coordinates development of action plans to penetrate new markets
• Provides timely feedback to the Sales Manager regarding performance.
• Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin.
• Maintains accurate records of all pricings, sales, and activity reports.
• Developing positive direct relationships with key business contacts.
• Maintaining excellent relationships with clients.
• Develop and create new business opportunities.
• Creates and conducts proposal presentations and RFP responses.
• Adheres to all company policies, procedures and ensures that they are communicated and implemented within the team.

Account Manager at Silicon21
  • Egypt - Cairo
  • November 2006 to September 2010

Job brief: Carrefour account manager.
Job description & responsibilities:
• All the sales of canon inside Carrefour dealing with all the stores and the head office.
• Making sure that all the marketing activities we paid were achieved according to canon guidelines.
• Generate purchase orders containing the full range.
• Managing company Promoters pushing them to achieve sales targets.

Product Manager at Silicon21-Canon
  • Egypt - Cairo
  • June 2007 to September 2010

Products: Canon (OPP & PV)
Job brief: Silicon21 is Canon distributor in Egypt I was working there for about 4 years starting as a product manager and then after 1 year they added to my responsibilities Carrefour account managing enhancing the business, creating promotional activities improving brand visibility and achieving from 85% to 100 % of quote every year (11 million EGP / year).
Job description: I am responsible for:
• Increase the number of sales channels and developing the existing channels.
• Contacting the customers and maintaining fruitful business relations.
• Providing the sales team with the necessary technical expertise to enable them to sell the product.
• Set pricing to meet revenue and profitability goals.
• Making sure that all the showrooms in computer malls are maximizing Canon message and guidelines
• Maintaining sales forecasting reports.

Service Engineer at Xerox
  • United Arab Emirates
  • December 2004 to November 2006

Job description: Work at XEROX Egypt as a service engineer on digital printing systems. Maintaining and installing printing networks, solving software problems. XEROX provided me many training courses in its digital printing & copying systems, also communication skills training, customer care and customer satisfaction.

Education

Bachelor's degree, Electrical engineering
  • at Higher Technological Institute -10th of Ramadan city
  • January 2004
High school or equivalent, Thanawaya Amma
  • at Gezira Language school
  • May 1998

Specialties & Skills

Healthcare IT
Pricing Negotiation
Distributions
Printing Solutions
Software Sales
Digital Cameras
General Manager
Enterprise Software
Software Sales
Management
Product Management
Marketing Strategy
Medical Software
Sales Operations
Customer Satisfaction
Microsoft
Pricing
Teamwork
Account Management
Team Leadership
Time Management
Negotiation
Problem Solving
Sales Support
Home Appliances
Printers
Wide Format Printing
Speech Recognition
Healthcare
Wide Format Printing
Solidworks
Sales Management
Autodesk
operations management
Software Solutions
Software development
project supervision
planning
key account management
operation
marketing
quotations
marketing management
market research
persuasion skills
digital marketing
marketing mix

Languages

Arabic
Expert
English
Expert

Training and Certifications

(Training)
Effictive selling skills (Training)
Training Institute:
Sales Training
Date Attended:
January 2007

Hobbies

  • reading
  • Driving