Acting Director Media & Broadcast
Qatar Olympic Committee - AIBA World Boxing Championships Doha 2015
Total years of experience :33 years, 7 Months
Main responsibility was to make sure that all relevant services and requirements are prepared and ready for use by all media teams that are present for the World Championships Doha 2015.
An overall master plan with all relevant milestones were to be prepared for stages of the championship. Working and operational area for local, regional and international media and broadcasters were to be ready by specific date. Team members were to be recruited in accordance with stage requirements for each part of the championship.
Special plans were to be made for the broadcast media teams operating during the championships (10 days). Public relations services managed as they operated in accordance with the drawn media and publicity plan. Photo services and all social and digital media services were ready for operation before, during the championships and post event too. The outcome to such event was to be placed in a special report that represent the results obtained during all stages of the championships Doha 2015.
The main responsibility was to deliver all relevant ticketing tasks on time and trouble free.
The above entailed the the creation of a master plan which contained all major milestones. Team formation and all relevant requests for proposal of tenders were to be prepared as per the Milestone / time plan.
Budgets and various plans (marketing, sales and promo) were to be placed on schedule of preparation and timely execution. All relevant job descriptions and schedule of training for the ticketing and sales staff were to be prepared on time. Finally, the alternative plans for each of our areas of operations were to be tested and validated before, and during the event.
The company needed to define its position in the local Qatari market under two main directions:
- The growth path which IMC would want to adopt for the growth of its Pharmacy Business in Qatar. Known as Kulud Chain of Pharmacies
- How to create and put into practice a marketing agenda which would match the corporate and business side of IMC businesses.
Having defined the above two main directions, I set out to execute such plan and the results of this work is shown below as main achievements:
- Handling the entire project of winning the tender for a new pharmacy at Hamad International Airport.
- Placed a road map as to the expansion of pharmacy network from its current number of 22 to reach 32 by end of 2014.
- Produced brand new A/V presentation on IMC corporate citing all major achievements (1998 - 2013)
- Acted as the main presenter of IMC on all meetings with visiting principles and new potential business.
- With positive results, IMC management became convinced of the need to have a separate marketing department handling all major marketing requirements for all 3 divisions of IMC.
- Brought life to the internal communication part of IMC's business by staging various activities and communication tools which created better atmosphere among IMC colleagues.
Planning: I had to place a plan which would take the agency year-on-year through a realistic growth pattern due to having unpredictable business patterns in Qatar.
Strategy: We managed to grow the net profit not only through an increase of clients' voume of work, but by being pro-active in our appraoch to clients' needs, such as the case of pushing our client to adopt a more scientific approach to gathering of market intelegience and applying proper analysis.
Management : Encouraged a team culture among all colleagues in order to achieve better results and to provide better value to our clients.
Delegation & Timing: At later years, I focused on the strategic appraoch to agency and clients issues while my colleagues were able to handle all tactical issues.
- I had to meet two challenges:
1- To recruit new staff which was limited to two executives.
2- Create the entire image ad campaign for our client locally and to take on all tactical communications requirements with 3 people.
This took place at a time where the client had no marketing department and no briefs.
- I met the challenges on all fronts, and produced end of year profit to the surprise of the main office in Dublin, Ireland.
During a period of Three years, I provided complete set of marketing and marketing communications requirements to two clients:
1- Textile Mora - Valencia - Spain
-2 Le Roy Health Care - Bandages - Mexico
- During this period, I had handled on big assignment which involved the launching of the cigarette brand of Davidoff in the Gulf countries and in Pan Arab media.
- Full work on extensive market reserach was accomplished on this brand starting with the packaging design and ending with the masculine image on the press and T.V ads.
- The launching proved to be a success as this brand is now among the leading brands in the Arab world.
This is the place where I had to earn the title of Managing Director. I had to work my way from the account executive position to reach the MD position.
I was heading one of the most experienced marketing communications agencies in the Arabian Gulf region. With a superior mix of accounts, from multinational, Pan Arab, Regional and local. The experience which I had gained was extensive across various sectors and countries too.
It is the place where I had to grow in terms of team management, providing vision to our agency and to inspire our team to produce the ad which our client unique in the market place.