Senior Marketing Executive
Atex International Exhibitions
Total years of experience :10 years, 6 Months
Responsible for maintaining brand standards on websites and all other communications
Working closely with in-house and external creative agencies to design marketing materials such as brochures and adverts
Writing and proofreading marketing copy for both online and print campaigns
Organizing and attending events such as conferences, seminars and exhibitions
Planning and managing company events
Ensure efficient communication of marketing activities to the sales team
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Designing, build and maintaining a social media presence
Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPI’s)
Identifying trend, insights, and performance
Working with the team and brainstorming new creative growth strategies
Running social media channels (e.g. LinkedIn, Facebook, Instagram) to enhance audience engagement
Creating awareness of and developing the brand for marketing
Liaising with designers and printers
Maintaining and updating customer databases
Arranging the effective distribution of marketing materials
- Planned and executed SEO/SEM marketing database, social media and advertising campaigns
- Monitored trends in social media tools and application
- Recruited and coordinated with social media influencers based on approved budget
- Implemented and maintained online marketing strategies through social media
- Collaborated with internal teams to brainstorm new and creative growth strategies
- Identified new opportunities and strategies for growth and efficiency by use of new technologies
- Evaluated end to end customer experience across multiple channels and customer touch points
- Produced reports to support deliverables and obtained approval on content from Head of Marketing
- Assembled all raw footage with camera shots
- Created an assembly edit of the programme and determined the exact cutting for the next and final stages
- Reordered and fine tuned the content to ensure the logical sequencing and smooth running of the programme
- Inputting uncut rushes and sound and synchronised while storing them into files on the computer
- Devised creative public relations strategies that fit the company profile
- Developed effective PR plans using appropriate strategies and tactics
- Organizing and coordinating PR activities
- Analysed results of PR campaigns efforts and prepared reports
- Coordinated with marketing professionals to ensure consistency in promoting corporate image
- Media consultancy for a number of clients
- Social Media copywriter
- Content writing
- Briefing team members on the assigned projects
- Handled Media Relations
- Planned and executed SEO/SEM marketing database, social media and advertising campaigns
- Responsible for developing briefs
- Handled branding projects and marketing campaigns in relation with different sectors and clients
- Content writing
- Managing media channels
- Developing press articles for multiple clients
- Responsible for managing sales
- Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors
- Resolved customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management
- Maintained professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks and participating in professional societies
- Accustomed content of sales presentations by studying the type of sales outlet or trade factor
ACCOMPLISHMENTS - Raised a number of applicants applying for positions in the Student Union elections ranging from 5 applications to 30 in one week - Collected votes during the election period from 20 to 90% between the university students in less than 3 days Personally announced as the number one accomplisher in the university - Organized the annual graduation ceremony CERTIFICATES CERTIFICATE OF FRENCH LANGUAGE IGCSE LEVEL CERTIFICATE FROM CAMBRIDGE CERTIFICATE IN ENGLISH LANGUAGE IGCSE LEVEL CERTIFICATE FROM CAMBRIDGE ORGANIZERS AWARD OUTSTANDING SUPPORT TO THE DEPARTMENT OF STUDENT SERVICES DURING THE ACADEMIC YEAR 2012/2013 CERTIFICATE OF APPRECIATON PARTICIPATING AT THE “VOICE OF OUR YOUTH”PANLE – COUNSELLING ARABIA 2011 CONFERENCE CERTIFICATE OF ATTENDANCE REOGNITION OF ATTENDING THE CONCELING ARABIA 2011 CONFERENCE “YOUTH AT THE CROSSROADS