Owner
Mazaya Marketing
Total des années d'expérience :21 years, 5 Mois
Managing and Operating Offices in Lebanon and Jeddah - KSA. Delivering Successful Global Case Studies. Played major role in several Entrepreneurship programs and activities. Developed and delivered vast programs and workshops in modern marketing. Our Case Studies Insights became part of AUB (American University of Beirut) Curriculum
Played a primary role in establishing and running the company. Responsible for Market Assessments. Developed the work flow system for all departments. Responsible for all Marketing Expenditure and Marketing Payback. Developed and applied a new Customer Retention Framework Plan. Developed feasibility studies for every franchise to evaluate its risk factors and barriers. Responsible for market exploitation plans for all franchises. Developed and monitored all roll out plans. Developed local retail business concepts along with its franchise business model. Oversees Franchisors Business Performance in the Country. Oversees Policies and Procedures and Operating Manuals Compliances. Developed strategic connections with international companies overseas by approaching them for representation in Middle East and KSA in particular and was able to bring some in. Major Country Origins of Franchisors worked with are: Singapore, United Kingdom, Italy, South Africa, Germany, United Sates of America, Lebanon, Kuwait, Dubai
Identify and execute corporate strategies. Develop, execute, and manage strategic marketing plans involving integrated marketing programs designed to penetrate and grow current and new markets. Communicate with customers, management, internal departments, and merchants to organize overall marketing effort in accordance with corporate goals. Plan and carry out regional market research and analyses. Prepare and manage the marketing budget. Assisted in developing the internal and external corporate environment. Oversaw the corporate websites for the whole group. Developed and guided the CRM Department. Developed and guided the CSR Department.
Responsible for developing and implementing Strategic Marketing Plans for both companies. Successfully maintained and increased client base by designing and implementing strategic. Customer-retention tactical activities. Responsible for Market Assessments and Researches. Developed and oversaw product marketing collateral and programs. Tracked, projected, and reported both advertising and circulation-based marketing programs. Play integral role in product development activities. Lead and direct forward-thinking marketing team. Drove up market share by 13% in three quarters. Got several brands from outside the country under Al Masarah Marketing Co.