Hissan Chawla

Manage multiple strategic retail programs — including Qurbani, Hamper, and other initiatives — to drive up to 1.8x incremental revenue from alternative channels.
Lead cross-functional ‘Strategy into Action’ sessions to align department heads on annual objectives and business execution.
Tracking of whole year strategic initiatives via Broad Action Plans (BAPs).
Reduced dead stock from 12% to 4% of total inventory, optimizing inventory and improving cash flow.
Collaborate with the Commercial team to enhance supplier negotiations and contract efficiency, optimizing inventory via tail analysis, pricing matrix and promotional campaign outcomes.
Gather and prepare executive-level reports for the COO to track KPIs and strategic results.
Rectified master data for 92, 000 articles, optimizing category and department mapping to support accurate reporting and decision-making.
Leverage project management tools such as ClickUp to track performance and execution of projects.

Launched and managed operations of SPAR’s North Nazimabad store, overseeing all fresh departments including produce, meat, bakery, and dairy.
Led a 100+ member team, embedding service excellence and operational discipline.
Achieved major category growth — 150% in Meat and Fruits & Vegetables, 80% in Bakery, and 70% in Dairy — through strong merchandising and process improvement.
Improved customer satisfaction and repeat business through enhanced readiness and visual merchandising.
Coordinated cross-departmental promotions and seasonal campaigns with marketing and commercial teams

Played a key role in SPAR’s brand launch in Pakistan, overseeing marketing execution across digital, print, and in-store channels.
Developed and implemented weekly and seasonal campaigns driving consistent sales uplift.
Managed agency partnerships to ensure cohesive brand messaging and impactful creative delivery.
Expanded customer reach by launching SPAR’s WhatsApp marketing network.
Directed packaging and in-store communication design aligned with brand standards.

Conducted in-depth qualitative and quantitative research on grocery retail trends and consumer shopping
behavior in Pakistan.
Analyzed market gaps, competitor landscape, and evolving customer needs to generate actionable insights.
Delivered comprehensive reports and presentations that informed strategic decision-making for market
entry.
Played a key role in enabling SPARs entry into the Pakistani retail sector, with research findings forming the
foundation of brand positioning and rollout strategy.
Engaged with stakeholders to validate findings and align research recommendations with business
objectives.

Maintained accurate and up-to-date records, ensuring efficient documentation and retrieval of employee
and operational information.
Regularly updated personal files in compliance with internal policies and confidentiality standards.
Ensured proper organization and storage of physical and digital records to support audits and internal
reviews.
Supported administrative processes by managing documentation workflows and tracking employee
related updates.