Senior Manager-MarCom
Securitas
مجموع سنوات الخبرة :14 years, 2 أشهر
Content creation and execution for social media platforms.
Crafting industry specific mailers and creatives for clients and internal employee engagement initiatives. Part of a team that handles the entire marketing(offline and online) for the AMEA (Asia, Middle East and Australia) region.
Collaborate & manage designers, internal and external teams and industry experts to produce content. Vendor sourcing and management for AMEA and India region.
A key member of community strengthening, awareness initiatives & events.
Quarterly reporting to review the effectiveness and efficiency of planned marketing activities curated to increase productivity towards brand building.
Work with internal teams to craft a marketing plan focused on achieving excellence in brand planning and execution.
Responsible for the 3rd party agency relationships.
-Effectively handling the brand's initial marketing programs through social media platforms on -Facebook & Instagram, BTL and Outdoor media.
-Assist with community management of corporate social media channels, including scheduling posts and moderating conversation.
-Sourced the product range for the store in accordance with the market landscape and the nearby demographics .
Integral part of the Marketing team spearheaded by the CEO.
Launched the FIRST EVER VIP loyalty shopping card for Electronics shoppers in the UAE. Planned multi- channel ATL, BTL & Social Media marketing campaigns that propelled sales in the said segment to 40%.
Managed the Brand's Media Buying & Planning for Print, Broadcast Media, Social and Digital Media. Set up Media KPIs for the agency to increase efficiency.
Managed the Apple brand account for Seasonal & Tactical Marketing Campaigns in print, social, in-store merchandising & activities and outdoor media.
Managed the brand's Public & Media relations. Worked directly with the CEO & PR Agency to increase brand visibility, garner positive publicity, crisis management, special campaign interviews, quotes & maintain a healthy PR Value.
Designed, developed content & proof read copy for Media Releases, Social Media and online posts, Print and Radio Adverts & In-store marketing material.
Drove comprehensive corporate tie-ups with Banks & financial institutions for marketing campaigns & footfall generation BTL.
Launched a 360” marketing and brand campaign and infused a unique approach of thinking for the Brand. (References can be published).
Initiated the brand's journey on Social Media. Spearheaded social media organic & Digital campaigns on Facebook, Instagram & YouTube.
Launched ON-THE-FLOOR customer retention programs by the launch of the“ VIP Customer giveaway, ” program.
Managed the brand's customer loyalty program“ Shukran” and driving tactical campaigns to increase sales and members, both for local and other middle eastern markets.
Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 5% under-budget(without compromising business growth goals).
Supported the Programming Department as part of Content development & Marketing teams,
wherein the key responsibilities included:
Scripting client advertisements and event/client/show Promos & assisting in content
development.
Coordinating between the sales and programming department for client briefs and client
communication.
Providing voice-overs for various in-house and client advertisements/show and event promos.
Content Development for product/event/show promotions RJ Liners or RJ Mentions & ensuring
they go on air as per schedule .
Team Ideations on client contests/road shows/client events with the programming team and
sales head. Coordinating with the traffic department in terms of client ad schedules, correct ad
delivery.
Part of the organizing team for various successful events such as the
Represented my college as Nokia Student Brand Manager .
Conducting marketing & promotional activities to launch and market new product services in
campus.
Develop Marketing strategies to improve the brand image of Nokia by organizing events like
Nokia bounce for the Nokia Ngage, beach parties, pre-concert promotions in the campus.