هومن مغاني

Helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

As the product manager for on site search product (Eureka), I am responsible for:
- Successfully developing and delivering the product (from scratch), leading development of Bold and innovative ideas.
- Creating product documents, and defining various high-level user stories and creation of story maps for epics and stories.
- Managing strategic product planning (as quarterly roadmaps) and marketing strategies for the product.
- Effectively prioritising product backlog, validate customer and stakeholders response, and providing fast feedbacks.
- Leading the product development initiatives utilising user and competitive research.
- Presenting the product features to the stakeholders and users in the product training sessions to teach the users how to use the product in a more effective way.

As the Product Manager, I am fully responsible for successfully developing and delivering new mobile web and mobile apps for iOS and Android users. I also analyze app traffic and statistics to consistently provide suggestions for additional conversions/user interaction.

Key Accomplishments:
✔ Develop and drive the execution of bold and innovative ideas including highly engaging mobile experiences. Develop business goals/objectives and ensure continuous alignment of product roadmap across a holistic customer experience.
✔ Provide technical support to sales force, specific to the series engines. Develop and execute strategic product planning and marketing to promote maximum product visibility. Review financial statements and create marketing strategies.
✔ Provide strong organisational leadership and active participation in putting together sales and business development teams that resulted in significant success in profit revenue. Advertise and sell online products and services to clients.
✔ Effectively prioritize work, schedule features and capabilities for release using the product roadmap, validate customer response, and provide fast feedback. Lead the product development initiatives utilizing user and competitive research.

Being a Project Manager, I was responsible for ensuring the business measures the performance of all the products and features. I supervised and guaranteed that all the product and marketing efforts supported the company's overall strategy and goals daily.

Key Accomplishments:
✔ Planned product launches and product life cycles globally, transforming purely scientific results into compelling claims.
✔ Demonstrated excellent ability in defining various high-level user stories and creation of story maps for epics/stories.
✔ Defined and analysed the document for business lines that consist of specific terminologies. Developed and executed various successful business plans. Effectively managed and communicated the technical limitation to the design team.
✔ Ensured relevant users know how to use the new feature/improvement. Initiated product planning and execution throughout the product lifecycle, including gathering and prioritising all the products and the customer requirements.

During my tenure, I utilized skills in developing and applying engineering techniques and methodologies to resolve various issues from the customer to different levels. I applied dynamic leadership and expertise in strategic and tactical planning.

Key Accomplishments:
✔ Product Owner, VADA House of Mobile • Tehran, Iran February 2016 - May 2017
✔ Specialized in implementing quality assurance methodologies and running user experience lab for mobile applications.
✔ Demonstrated creativity, initiative, good judgment, and the ability to express all the thoughts clearly and succinctly.
✔ Consistently managed the development, implementation, and the evaluation of mobile application infrastructure.
✔ Completed the testing process to produce fact-based preventative maintenance strategies for all the equipment.
✔ Provided quality technical support to ensure resolution. Spearheaded in analysing the companies' mobile applications with the best applications in the market. Oversee, managed, and analysed advertisement campaigns for each project.
✔ Was fully responsible for successfully checking, supervising, and testing the usability of all the mobile applications.
✔ Proven ability to learn, apply, and implement new technologies to meet the changing project engineering needs.
✔ Was fully in-charge for the User Research, Market Research, Google Analytics Digital Marketing, Social Media Marketing, Content Marketing, and the Inbound Marketing Design. Successfully analysed the User Engagement.

As the Consultant, I effectively utilized supply chain management techniques to optimize workplace efficiency and identified optimal logistic strategies from the alternatives using simple/multiple regressions and hypothesis tests calculated through SPSS.

Key Accomplishments:
✔ Demonstrated ability in creating and implementing strategic and innovative plans. Successfully designed and delivered wireframes, user stories, user journeys, and mockups optimised for a wide range of devices and interfaces.
✔ Performed a user-centred design approach and rapidly test and iterate your designs. Collaborated with other team members and stakeholders. Implement various user experience and usability recommendations and improvements.
✔ Translated concepts into user flow, wireframes, mockups, and prototypes that lead to intuitive user experiences.
✔ Consistently managed and assisted the client’s product vision by researching, conceiving, sketching, prototyping and user-testing experiences for the digital products. Identify the design problems and devise elegant solutions.
✔ Prepared and led strategic design and user-experience decisions related to core and new functions and features.