Business Development Executive
Panels Technology Factory Co.
Total years of experience :8 years, 8 Months
| Creating and implementing marketing strategies and plans including advertising, promotions, and public relations.
| Conducting market research, data analysis, and evaluation.
| Create and write content for all related marketing materials:
Digital content (Social Media, website, blogs, press releases, and podcasts).
Internal presentations, as well as commercial copywriting.
| Digital campaigns ideation and implementation.
| Account management and creative briefs creation.
| Supporting public relations and communications departments to build effective relationships with internal and external partners.
| Monitor the creative department to ensure consistency with brand strategy and standards.
| Coordinate workflow, schedules, and deadlines.
| Assist in the formulation of strategies to build a lasting digital connection with consumers
| Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
| Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
| Be actively involved in SEO efforts (keyword, image optimization etc.)
| Prepare online newsletters and promotional emails and organize their distribution through various channels
| Provide creative ideas for content marketing and update website
| Collaborate with designers to improve user experience
| Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
| Acquire insight in online marketing trends and keep strategies up-to-date
| Maintain partnerships with media agencies and vendors
Main Duties:
| Conduct market research to find answers about consumer requirements, habits and trends.
| Brainstorm and develop ideas for creative marketing campaigns especially in E-mail marketing campaigns.
| Assist in inbound marketing activities by demonstrating expertise in various areas.
| Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail etc.)
| Assist in analyzing marketing data to help shape future marketing strategies.
| Undertake individual tasks of a marketing plan as assigned.
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Company Name G-star for Advertising
Details if available Marketing
July - September 2012: Job title Quality output
Company Name ABCO UNITED for Plastics and Chemicals Company
Details if available ADS Department
Education _________ :
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