Senior Distribiution Director
RAYA Trade
Total years of experience :30 years, 11 Months
Mobile, Operator, CE and IT
Responsible for IT Products Distribution company representing: Acer, APC, Apple, Asus, Canon, Dell, Fujitsu, Microsoft & Xerox brands.
Responsible for New Projects Startups and Current business Development Areas
General Manager
RAYA Academy is the leading training academy in Egypt providing IT certifications from Microsoft, Oracle, Cisco, Intel etc.
Highlights:
• Conceptualized innovative business practices to successfully achieve 150% of the set financial target for the year 2006.
• Responsible for the management of various training project contracts with the ministry of Communication & IT.
• Spearheaded all training initiatives resulting in RAYA academy becoming the single biggest partner of the Ministry of Communication & IT.
Responsibilities:
• Leading a crack team of 30 professionals including technicians and trainers in managing and directing all the operations of the training academy.
• Responsible for driving strong business performance month on month, developing financial and governance strategies, budgeting, negotiating and forecasting.
• Supervising professional, technical and support staff on a day to day basis including determination of work load and schedules and making hiring and termination recommendations.
• Coordinating with various departments, liaising and negotiating with vendors and suppliers pertaining to pricing, deadlines and timely execution of day to day operations.
• Analyzing critical success factors as well as feedback of customers to revise the business strategy, thus effecting higher levels of sales and achievement and company objectives.
• Ensuring compliance with corporate requirements and lead on commercial negotiations, which deliver both short and long term business benefits.
Joined as sales manager (April 2002), charted a phenomenal growth curve to merit promotion as operations manager of the consumer business unit - (Jan - 2005) due to exceptional work performance.
Highlights:
• Recipient of Raya Achievers club certificate for achievement thrice (2001, 2003 and 2004).
• Achieved 120% and 190% of the financial targets for the years 2004 and 2003 respectively through innovative business strategies.
• Successfully expanded the reseller network covering all Egyptian cities from 22 to 50 within a year.
Responsibilities:
• As senior member of the management team, managing and directing more than 50 employees and reporting directly to senior management, developed and implemented strategies for operational management so as to meet agreed organizational performance plans within agreed budgets and timescales.
• Developed strategic action plan to implement cost effectiveness and set sales targets for each division thereby maximizing profitability.
• Actively trained and developed the sales management team and sales staff while holding them accountable for their performance, as well as maintaining standards.
• Delivered sales and operations objectives consistent with business plans by ensuring development of key and strategic accounts.
• Negotiated with customers and vendors regarding contracts and interfaced with corporate and VIP customers in person as and where necessary.
• Devised area wise budgets to determine sales targets and reviewing performances to effect corrective measures to address system lacunae.
• Identified primary thrust areas of business, gauging new opportunities to develop and launch new products based on market surveys and analysis, customer feedback and other methods of information gathering.
• Targeted specific customer segments to launch new services like DSL, Dial up and Portal services.
Starnet is a subsidiary of Raya providing internet services and solutions to Corporates in Egypt.
Responsibilities:
• Headed a team of two accounts managers and one tele sales executive in managing and directing all the operations of the corporate sales department.
• Single handed established the corporate sales department right from the development of infrastructure to the preparation of the complete business plan for the startup year 2002.
• Defined and developed marketing objectives based on research and competitor assessment, compiled annual budget and provided detailed analytical reports to management with recommendations for pricing and margin management.
• Conducted competency based interviews to recruit and hire the corporate sales team, personally handled all aspects of their training and ensured optimal levels of motivation among them.
• Directed, oversaw, monitored and evaluated the activities of all sales personnel under purview.
• Conducted periodical meetings with sales and marketing staff, forecast revenues, reviewed financial performance of the company and lead investigations on product weaknesses and complaints.
• Maintained relationships with key industry contacts through innovative business practices.
• Met quality goals making sure of the highest quality service with the fewest service failures, claims or bad debts.
Established in the early 1997, Unitec is the direct supplier of direct telecommunication and videoconferencing supplier in the Egyptian market. Joining forces with Raya in 1999, it has successfully entered into the IT and voice communication (PBX) distributions.
Designation Chronology:
• Jan - Sep 2001 - Sales Manager
• Jan - Dec 2000 - Sales Engineer / Acting Sales Manager
• Jan 98 - Dec 99 - Sales Engineer
• Sep - Dec 97 - Technical Engineer
Highlight:
• Developed an innovative and unique marketing strategy to successfully reintroduce Nortel Meridian voice solutions in the market.
Responsibilities:
• Managed a crack sales force encompassing sales and presales managers, product managers and a marketing coordinator in directing all the operations of the voice conferencing, XDSL and Nortel voice business.
• Furthered long term organizational objectives and commitments by managing a complete portfolio of marketing and sales supervisors right from order management, comprehensive follow up and feedback.
• Generated revenues and maximized profits by identifying high potential sales opportunities and prioritizing them.
• Liaised and established excellent relationships with major system integrators and computer vendors in the local market to further long term business objectives.
• Responsible for driving strong business performance month on month, developing financial and governance strategies, budgeting, negotiating and forecasting.
• Conceptualized, developed and implemented an integrated range of sales and marketing strategies consistent with the overall goals and objectives of the business.
• Identified customers, consolidated existing clients and ensured superior customer service standards thereby developing long term business relationships with them.
Other Relevant Experiences:
• Aug - Sep 1997 - TV Link for U 17 FIFA World Cup - Giza Systems Engineering
• July - Sep 1996 - Drilling Tool Maintenance - Baker Oil Tools
• Aug - Sep 1995 - Software Support - CITE
• Jun - July 1995 - Installation & Maintenance of PABX Systems - Telecoms MISR Co.
• Summer 1993 & 94 - Cargo Dept. - Saudi Arabia Airlines
Other Relevant Certifications / Training: • April 2006 – 07 - Executive Development Program (EDP) - Future Generation Foundation • April 2005 – Effective Marketing Planning – Logic Training Consulting • Feb 2005 – Strategic Marketing – American Chamber of Commerce • Aug 2004 – Developing and Controlling Distribution Channels – International Marketing & Management Institute • June 2004 – De Bono’s Six Thinking Hats – LOGIC Training Consulting • Nov 2003 – Managing People - LOGIC Training Consulting • Aug 2003 – Financial Analysis - American Chamber of Commerce, Cairo • Feb 2003 – Finance for Non Financial Managers – European Egyptian Management Development Center • Aug / June 2002 – Situational Leadership & Middle Management Skills - European Egyptian Management Development Center • April 2002 – Performance Management – RAYA Holding • May 2000 – Selling Core voice Solutions – Nortel Networks, Cairo • Mar 2000 – Effective Management Skills – British Council Cairo • June 2000 – Sales Manager Skills – European Management Center PSDP, Cairo • Aug 1998 – PACS System Integrator & Digital Film Digitalizers Service Training – Lumisys Arizona • Feb 1998 – Video conference Selling Skills – RSI Systems Inc. London
• Submitted graduation project on Network Simulation and Analysis.