Houmam ALkhateeb, digital marketing manager

Houmam ALkhateeb

digital marketing manager

55 Car Care

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, science
Experience
8 years, 2 Months

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Work Experience

Total years of experience :8 years, 2 Months

digital marketing manager at 55 Car Care
  • United Arab Emirates - Dubai
  • My current job since January 2024

Executed digital marketing strategies, boosting social media engagements by over
50% and increasing followers by 20% within three months. Generated an average
of 10 leads per day through social channels.
Managed Google Ads campaigns with a CPC of 70 AED, 20% lower than industry
benchmarks, on a 50K AED budget.
Utilized HubSpot CRM for optimized landing pages and automation, resulting in a
30% increase in ROI.
Directed SEO optimization efforts, enhancing website visibility and driving organic
traffic to meet performance benchmarks.
Curated and managed content across diverse social media platforms, cultivating a
strong brand identity and fostering audience interaction.
Conducted rigorous data analysis, leveraging insights to refine and optimize digital
marketing strategies for continuous enhancement.
Collaborated seamlessly with cross-functional teams, integrating digital marketing
efforts with broader business goals.

E-Commerce - B2B Digital Marketing Manager at Automillennium group
  • United Arab Emirates - Dubai
  • October 2022 to December 2023

Executed, tailored, and enhanced the online brand strategy to drive global expansion.
Managed B2B campaigns on LinkedIn with a budget of 15K AED, generating 10 qualified
leads per week from different countries.
Managing and overseeing the entire project lifecycle within HubSpot Software (CRM,
CMS, Automation, Workflows... etc.).
Utilized HubSpot CRM to create optimized landing pages and employ automation features
for retargeting and email marketing, resulting in an ROI increase of over 30%.
Identifying potential partners and crafting customized digital strategies for effective
targeting and future engagement.
Conducted cold outreach to approximately 2K email addresses, generating more than 10
serious inquiries.
Executing & enhancing SEO tasks, such as local SEO, GMB updates, local page
optimization, and content SEO.
Joint business planning with all e-commerce customers & Aligning E-commerce to strive
for Sellout growth.

E-Commerce & Digital Marketing Manager at Premier general trading
  • United Arab Emirates - Ras Al Khaimah
  • November 2021 to October 2022

Customize E-Commerce platform in cooperation with the web developer by building new
products, designing landing pages, and integrating new vendors and apps to further
enhance website UI and UX
Write and edit product content that will be published on E-commerce websites/portals
and assigned product categories.
Work on different E-commerce portals to list the products and analyze the various reports
provided by them such as business reports, selling reports, and inventory reports.
creation, distribution, and maintenance by Analyzing the data from various
tools/websites.
Defined and integrated roles, responsibilities, and processes for the business
team and data management organization.
Identified revenue opportunities by collaborating with distribution partners.
Established and maintained highly effective relationships with clients and industry
partners to drive growth.

E-Commerce & Digital Marketing Specialist at The Baby Boutique
  • United Arab Emirates - Dubai
  • March 2021 to November 2021

Collaborating with the digital marketing team by analyzing competitors' platforms and
suggesting updates to the company website as well as working on the keyword tools for
better ideas.
Uploading and managing the product listings on the company website Through the
WordPress WooCommerce Plugin.
Ensuring content optimization throughout the lifecycle of all SKUs.
Leveraging data to constantly seek out new opportunities for improvement.
Market analysis by comparing the prices with leading peers in UAE to fulfill market needs.
Managing product listings in E-commerce marketplaces like Amazon, Noon, and Dubai
Store by fetching daily orders from the portals, creating a template for adding new items
on the platforms finding list codes for new products duplicating the existing goods.
Analyze various reports such as business reports, selling reports and inventory reports.
Managing back-to-back online inventory of 20K+ items.
Follow up with the suppliers to get a detailed master sheet of the product.

E-commerce Executive at Dubkart FZE
  • United Arab Emirates - Dubai
  • November 2019 to February 2021

Primary Responsibilities
Ensuring the product listing with relevant price points
Following up with suppliers for inventory management
Resolving issues in case of listing discrepancies’
Building and maintaining reports
End to end online backend operations

Sales Manager at Jazz Connection Center
  • Syria - Damascus
  • April 2018 to August 2019

Primary Responsibilities
Managed a team of 2 sales people to drive growth for the B2B client
portfolio that delivered an 18% growth in year on year business.
Created financial reports in Excel to understand cash flow and delivery bottlenecks
Built relationships with and brought on-board 8 new key accounts that resulted in growth of portfolio

Sales Associate at Jazz Connection Center
  • Syria - Damascus
  • January 2016 to April 2018

Managed customer relationships and ensured growth of 20 key accounts by
over 35% over a period of 2 years
Provided day to day support interaction to ensure sales, replenishment and
purchase order management of accounts
Communicated product information and recommended products based on
customer and end consumer needs
Used Cross-sell and up-sell techniques to improve sales and new product adoption
Created sales reports in Excel for tracking and accounting purposes Worked
with warehouse operations team to ensure timely fulfillment of orders
Assessed profitability of products to ensure maintained margins

Education

Bachelor's degree, science
  • at Damascus University
  • November 2019

Specialties & Skills

Online Lead Generation
Website Management
Advertising
Social Media Marketing
HubSpot CRM
Google Ads
Audience segmentation
Meta ads
Email Marketing
Data analysis

Languages

Arabic
Native Speaker
English
Expert