account director
Geometry Global
Total years of experience :16 years, 8 Months
Leading the accounts on shopper marketing and experiential activations.
Clients: Nadec, Colgate, Twitter, Cadillac, Lexus
Supervise and control a team within the area of Digital & Social Media as well as direct various account operations, monitoring personnel activities, ensuring the quality of communication, and timely delivery of project. Actively interact with team members and stakeholders. Manage the significant challenges associated to oversee the competition keep abreast of market changes and developments.
Key Accomplishments:
• Delivered exceptional support and evaluated data received by the team, to ensure and exceed campaign KPI’s with an exceptional ROI.
• Taking strategic lead on all accounts, recommending and proving the effectiveness of activities when opportunities arise
• Drove the clients towards a new direction of approaching Digital & Social Media, which successfully increased their engagement and audience in a short period of time.
• Created photography and videography content.
Clients: Charming Charlie, Nine west, Grand Centrale, Deerfields mall, Himalaya, Sumo Sushi, Homes r us, Al Ghurair Mall, Fitness first, Tommy Hilfiger
Headed project operation from inception to completion stage as per General Motor’s specification as well as interacted with the Chevrolet team throughout the project development stages. Built collaborative rapport with several departments to confer various technical issues and built integrated marketing proposal for General Motors and the dealers that is based on a customer journey.
Key Accomplishments:
• Optimized the offer page to focus the user journey on conversions by removing all the exit points and making the quick forms more prominent which resulted in generating higher leads and lowest bounce rate ever (33.5%)
• Delivered a Ramadan campaign that drove a high additional sales units over target
• Competently delivered active functional support and strategic direction to all stakeholders by actively reporting and forwarding daily progress reports for review.
• Enhanced senior management decision-making process by drafting and forwarding digital, mainstream and competitive reports for every campaign to ensure effective campaigns.
• Exhibited leadership skill towards the development and deployment of digital and offline strategies related to brand activation, awareness and lead generation that drives the client’s business objective.
Clients: Chevrolet
Administered all aspects of operational processes, including daily follow up on projects, financials, work-in-process, timelines, and deadlines.
Key Accomplishments:
• Maintained progressive communications’ hubs with creative and production departments on ATL & BTL jobs such as TVCs, print, Digital, POSM, packaging, collaterals, corporate newsletter, and management events.
• Played vital role and integral participant in brand architecture workshop sessions which included brand keys, target audience identification and consumer insights also competitive review sessions with media and client.
• Upheld superior level of expertise during TVC production process, Pre-production preparations, shooting days, Post-production as well as animatics for research purposes.
• Achieved bottom-line results by methodically analysing digital campaigns success.
Clients: RTA, Mazda, Grand Cinemas, City Centre, Pizza Hut, Bank Muscat, Executive Office, Red bull, Ferrero, Zurich Insurance, M-Government, Abu Dhabi Media
Managed customer account database and maintained client contracts. Commended by senior management and operated as primary contact for clients, providing consultative support to advertising agencies and fulfilling inquiries regarding production, schedules, invoices, pricing, ETC.
Key Accomplishments:
• Surpassed 40% sales process by identifying business opportunities and kept abreast on industry information.
Clients: Nokia, BMW, Olympus, Pepsi, Unilever, Puma, Mindshare interaction.
Clients: Dubai Municipality, Dubai economic development, Patchi, Dubai Islamic affairs, Wafi gourmet, KUDU, Genzyme, Sanofi, Dubai shopping festival, RTA, DEWA, Al Ain Municipality