Head of Accessories Department
Future Rider Computer Trading LLC
Total years of experience :11 years, 3 Months
Future Rider is an IT Distribution company specialized in Hardware & IT products, my role was to set up the accessories department and implement the retail business, specifically for consumer electronics, apple and mobile accessories.
Responsibilities
• Implemented accessories department and retail business from scratch and managed a team of 9.
• Defined and monitored the annual Profit and Loss plan and the department’s budget (P&L)
• Planned forecasts for 6 brands and created marketing and promotional strategies for each.
• Established and adjusted selling prices by monitoring costs, competition, supply and demand.
• Selected various products & suppliers, from the tendering process to the contractual agreements.
• Developed a store in around 14 e-commerce platforms, with 9 being very active (Souq, Crazy deals…)
• Expanded the company’s business to the Saudi, Kuwaiti and Qatari Markets.
• Set up sales targets by markets / territories and monitored them daily
• Hired, coached and monitored new team members
• Trained a team of 9 people on various aspects
(promotions, new products, business development, e-commerce, visual merchandising…etc.)
Achievements
• Over-achieved sales targets with a net profit of an extra 8% above forecast (28% NP in Total)
• Listed our products in the region’s top 10 retailers without paying listing fees (Virgin, Xcite, Jarir…)
• Solved AED 700, 000 worth of old stock issues and made a profit of 20% on top of that.
(Essentially by creating bundle deals and renegotiating with suppliers (credit notes))
• Drove our e-commerce presence from AED 0 up to AED 5, 000 per week in less than 12 months
• Renegotiated credit terms with 6 active suppliers (From TT advance to 30-45 days payment terms)
• Produced several top performers in my team, whom all over-achieved expectations.
• Successfully added 3 new brands to the products portfolio
• Resolved payment issues with old customers and restarted business relationships afresh.
GME Distribution (previously Goodram Middle East FZCO) is an IT Distribution Company specialized in consumer electronics and mobile accessories distribution in the MENA region. My role was to build an entirely new department (Consumer Electronics and Mobile Accessories) and boost the company’s retail presence in the region.
Responsibilities
• Solely planned sales and purchasing strategies from forecast to shelf pricing.
• Conducted the purchasing operations for 11 brands (from China, USA, UK, Taiwan, Germany…)
• Developed and managed our top 5 retail accounts while closely supervising accounts managed by the rest of the sales team (over 50 active retailers, e-commerce, Apple Premium Resellers).
• Singlehandedly hired 4 salesmen, 6 promoters and 2 merchandisers
• Delivered new products and brand training to my entire team (12 members)
• Worked closely with the team to ensure all 11 brands were effectively penetrating the UAE & GCC.
• Developed business plan for each brand (products selection, new markets strategy, profit estimates)
• Reviewed and kept track of inventory and requirements on a daily basis.
• Represented the company at sales shows and exhibitions.
Achievements
• Successfully negotiated better cost with supplier and swiftly increased company profit by 15%
• Transitioned the company’s business from Hardware to Consumer Electronics within 12 months.
• Singlehandedly launched 3 new products that increased company’s revenue by 30%
• Partnered with top 10 retail players in the region (DDF, QDF, Virgin, Emax, Jarir, iStyle, ABM, …)
• Listed our top 5 brands in best selling stores in UAE, Kuwait, KSA, Qatar, Oman & Bahrain
• Challenged the sales team to create new opportunities and to over-achieve targets.
• Enhanced brand awareness in our partners stores through Visual Merchandising, Promotions, etc…
GME Distribution (previously Goodram Middle East FZCO) is an IT Distribution Company specialized in consumer electronics and mobile accessories distribution in the MENA region. My role was to set up new channels from scratch and penetrate new markets especially in North Africa and GCC countries.
Responsibilities
• Established new sales channels from scratch in North Africa: Tunisia, Algeria, Morocco & Libya
• Actively developed existing sales channels in GCC and gained new customers
• Successfully applied cold calling techniques to acquire new prospects
• Appointed new distributors and Value Added Resellers (VAR) channels in 9 countries
• Verified and validated Letter of Credits (LC) and Cash Against Documents (CAD) from applying to payment collection
Achievements
• Won significant PC memory (DRAM) tenders with assembly leaders in Algeria and Tunisia
• Generated 30% extra revenue in the 1st year and then doubled revenue (+100%) Year-on-Year
• Consistently overachieved my sales target and was the #1 sales person for 3 years in a raw
People Television is a news agency based in Paris and specialized in production of TV reports sold to major French TV stations (like France 3, Arte, TF1…). As a freelance journalist, my role was to source and prepare subject matter for reports, to conduct interviews, to oversee production shooting and collaborate with the editorial team to produce finished reports.
Achievements:
• Successfully Produced, edited and sold 100% of my TV Reports (20 in total)
• Effectively covered Tunisian culture, economy and social stories.
TV5 is a French TV station based in Paris, each department is covering a part of the world: Europe, Africa, Middle East, … My role was to sell advertising spaces to agencies, festivals and private corporates.
Achievements:
• Developed a large database of customers in North Africa (international festivals, conferences…)
• Consistently achieved 100% of my sales targets in my assigned territories.
• Gained 2 new events partners in Morocco and Tunisia
Top 3 best school in France for my speciality: Communication and Sciences of Information Only top 5 students from each university can apply and approval based on the file presented to the Director of researches.