Senior Manager
Gulf Bank
مجموع سنوات الخبرة :22 years, 11 أشهر
Reporting to the Marketing AGM, handling the Bank's Marketing Programs in line with the communication plans
Conceptualizing and managing campaigns from launch to finale, liaising with the advertising agency & launching products via right media channels
Developing, establishing and maintaining Marketing strategies to meet organizational objectives
Managing the MARCOMMS creative team and handling the content for all Marketing collateral, website/Social media adaptations to various media/ channel platforms
Managing all the “Bank wide” initiatives across all the internal units in the bank e.g. HR, Legal, Operations etc…
Ensuring the consistency in the “Look and feel” across the collateral, design and production across the bank thus enhancing the brand image and position within the marketplace
Handling the Gulf Bank Rewards and supervising the tactical related campaigns
Managing third parties and partnership relationship with local and regional merchants
Supporting Social Media Marketing campaigns (including the use of Social Media Influencers) and providing the creative content
Managing the photo shoots for the product driven campaigns as well as the Ramadan TVC 2015
Coordinating the appearance of all organization print and electronic materials such as letterhead, use of logo… as well as managing the development and production of Marketing ATL and BTL collateral
National Bank of Kuwait
Senior Business Analyst- Operations Group May 2012- January 2014
-Reporting to the unit head, entrusted with the responsibility of implementing projects across the Operations Group in terms of system automation and process changes by coordinating with various stakeholders across Operations to ensure its effectiveness.
-Identifying change and business readiness activities and recommending different roll out options based on thorough investigation on the pros and cons associated with these to ensure the successful implementation of projects.
-Performing an impact analysis on each project and providing relevant presentations to the needs of various target audience.
-Developing a training approach to be followed to ensure that staff in impacted areas is able to function effectively during and after go live of project.
-Handling all PR related events and Town Hall meetings for the Operations Group.
-Handling ongoing and transparent communication with internal and external stakeholders.
-Launching a Recognition Program for Operations staff. Rewarding top performers on a monthly basis and creating motivational activities to enhance the staff morale.
-Implementing all Marketing related initiatives i.e. the Operations team site and newsletters.
-Managing the development and production of Marketing ATL and BTL collateral
Segment Manager - Marketing March 2008-May 2012
- Reporting to the Head of Segments, handling the Bank's premiere segment offering "THAHABI" as well as Salary Acquisition campaigns for "LAKI" and "EXPAT" Segments.
- Creating Segment value proposition and strategic plans in line with market trends and based on the customer research, market conditions and competitor information. Ensuring that concepts are aligned with the Marketing strategies based on the Market research.
- Collaborating closely with Product and Marketing Management team members to ensure that collateral, product offering, merchandising, added value benefits and product/service packages are designed to effectively target the segment customers.
- Handling the Camapigns presentation to Management and attaining the relevant approvals.
- Managing and coordinating all Marketing, Advertising and Promotional initiatives for the segments related.
- Setting Marketing and Campaign strategies to achieve aggressive acquisition targets and minimize attrition.
- Implementing the Marketing programs thus meeting the business objectives of the Bank and promoting the brand image of the Bank.
- Developing a Communication plan including the annual media plan in liaison with the Advertising team.
- Developing creative, innovative and relevant Marketing campaigns in order to achieve business goals.
- Tracking the campaigns results as well as generating weekly and monthly reports on campaign performance.
- Facilitating the adoption of relevant Digital media techniques into the bank's products and services.
- Analyzing and monitoring customer acquisition figures versus the given targets and developing recommendations on performance issues.
- Developing Marketing plans for salary acquisition campaigns and implementing related events and sponsorships.
- Reviewing concept layouts submitted by external agencies or in-house advertising team and providing feedback.
- Handling ongoing communication of Campaigns, events and promotions with front liners in branches and relevant internal stakeholders.
- Identifying cross selling opportunities for the segment and customizing tactical campaigns to increase sales.
Movenpick Hotel & Resort Al Bida'a- Kuwait June 2007-March 2008
Assistant Director of Sales- Sales Division
* Handling account Management and segmentation
* Setting sales action plan in line with targets and budget
* Supervising the sales team and related activities
* Working on positioning the hotel with its competitive set and maintaining a high average room rate
* Assisting in preparing the budget and marketing plan
* Handling marketing analysis and competitor research
* Handling multinational top accounts and International correspondence
Millennium Hotel Doha-Qatar Nov 2006-May 2007
Assistant Director of Sales & Marketing (Pre-Opening Team)
Responsibilities included Preparing sales plans to support and implement marketing strategies, Maintaining contacts with major accounts, developing and implementing process improvements in quality, timelines, and effectiveness of sales and marketing programs, handling the corporate and governmental market Segmentation, providing sales forecasts and assisting in the determination of market potential and market segments.
Sheraton Coral Beach Hotel & Resort- Lebanon (Starwood Hotels) Dec 2005-Nov 2006
Events Manager
Responsibilities included organizing and executing corporate events & conferences, handling inquiries and negotiating deals with Top corporate accounts, supervising the banqueting functions and the operation team as well as assisting in preparing the budget, sales targets and monthly reports of the business mix and market segments.
Crowne Plaza Beirut-Lebanon (Intercontinental Hotels Group) Dec 2001-Nov 2005
Senior Sales Manager (Pre-opening Team)
Responsibilities included negotiating annual deals for Top corporate accounts, representing the hotel during regional and local trade exhibitions and handling the departmental training for the junior sales team.
International Fairs and Promotions-Lebanon Jan 97-Nov 98
Project Manager
Responsibilities included organizing international trade exhibitions, establishing direct contacts with local and international clients as well as liaising between the trade delegations and local companies for
Potential business deals.
Lebanese American University (LAU) 1992 to 1996 Bachelor of Arts in Communication Arts Emphasis on Radio/TV/Film
Hariri High School (EX- Evangelical School) 1977 to 1992 Lebanese Official Baccalaureate in Philosophy
