Account Director
Memac Ogilvy
Total years of experience :17 years, 3 Months
Achievements:
• Played a key role to transform Vodafone Qatar brand towards positioning to new focus segment of High Value and Long-Term residents
• Provided client with deep knowledge of local market, to support 360 integrated campaigns with full customer journeys and new tone of communication and achieved highest brand attribute scores.
Role highlight:
o Lead Vodafone Qatar Account, reporting to Managing Director
o Manage Client Service team, provide leadership and motivate the team to delivery with excellency
o Ensure proper team resource management and adherence to contract terms
o Lead the development of communication strategies and tactics to support client’s business and marketing objectives
o Propose and manage the implementation of fully integrated brand campaigns, supported by tactical offer-led campaign to drive sales
o Increase efficiencies by consolidating synergies between our creative team and the media and digital agencies
• Develop creative briefs in alignment and collaboration with the creative and planning teams
• Provide client with valuable creative content strategies and solutions to business issues
• Inspect and sign off on all concepts, proofs and final products
• Manage campaigns execution across all platforms: TVC, digital, print and outdoor fromstart to finish, ensuring successful project completion against deadlines
• Assess and research market competition in order to develop effective tactical marketing plans to drive client revenue growth
•Day-to-day management of clients’ marketing and advertising campaigns
• Develop and manage communication programs across a range of different media
• Leading the process of briefing media and creative staff
• Presenting creative work to clients for approval or modification
• Deliver ideas and final products to clients
• Work with clients on campaign budget, requirements and objectives
• Generate accurate reports and status notifications
• Orchestrates the development of proposals, RFP responses and new business presentations
Clients handled: Ferrari, Maserati (Alfardan Sports Motors)
Projects handled: Spicy Pickle Qatar (Restaurant), Qatar Together (Non-profit organisation).
• Manage agencies and vendors for concept design, creative, and production of internal
communication campaigns, events, content &collaterals
• Manage events for all staff, departmental, leadership, executive teams and press conferences
• Launch and manage Vodafone Qatar online workplace (intranet and knowledge hub)
• Editor of Weekly Newsletter for all staff, Monthly Leadership Newsletter and Monthly Update for all
staff
• Develop and implement multi-faced communication strategies, tactics and engagement campaigns through multiple channels
• Represent HR and Internal communications in project teams responsible for product launches ensuring Internal communications is aligned with other communication channels such as Advertising, Retail, Online, and Investor Relations
• Align all communications with Vodafone Group’s global initiatives, Vodafone brand, and current business plans
• Work with directors, executives, and senior stakeholders to define goals, communications plans, and content for internal initiatives
∞ Manage staff, define work schedules and evaluate performance
∞ Oversee dispensing and therapeutic intervention
