Lead instructor
American Certifications Center, Jordan
Total years of experience :19 years, 8 Months
Deliver coaching sessions in strategic planning, external marketing communications, and brand management.
Provide training in leadership, team management, and internal marketing communications.
Offer training in expanding brand exposure at online and offline platforms
Train and coach companies on how to manage & grow brands. Provide consultation and guiding for businesses who seek local or international expansion.
Handled the business expansion of designated area consisting of (Jordan, Palestine, Iraq, Lebanon, Syria, Cyprus).
Regularly progressed countries annual sales by an average of 25%. Amplified retail channel sales by around 150%.
Constantly Increase market share. Managed to increment share for some markets by 15% over a short period.
Boosted sales for new products at 200% versus set KPIs.
Maximized sales of strategic products by around 30% on annual bases.
Enhance brand equity and raise brand awareness through applying TTL marketing and CSR activities.
Executing quarterly Market researches that include brand share, customer satisfaction, and brand equity.
Increase corporate sales through recommending solution business approach.
Optimize the marketing campaigns cost by introducing the ROMI index.
Designed the yearly marketing plan and evaluated effectiveness by creation of ROMI table.
Increased site traffic by analyzing visitors’ behavior through using website analytics & (SEO).
Built a CRM system for easy access and follow up of accounts.
Drove the sales increase and profit improvement by negotiating best fees with sub-contractors & clients.
Followed up on contract renewals to ensure smoothly operations flow and business continuity.
Reduced complains by proactively updating internal online system and close follow up.
Attained revenue & sales targets by close monitoring and verification of documents.
Accomplished 100% customer satisfaction ratio.
Updated management of market situation and competition activities and propose counter measures.
Proposed routing capacity improvements and supported in development of customers base.
Drove more site traffic and assisted HO in creation of all marketing publications.
Assist the line manager in setting yearly/ monthly sales targets.
- Drafted the annual marketing plan and monitored implementation to increase market share.
- Increased customers base by identifying new abroad sales opportunities.
- Developed the international distribution channel through affiliation with new agents.
- Created all marketing materials and ensured it’s reflecting all product information and was user friendly.
- Increased site traffic by using PPC google tool and ensured site was up to date.
- Analyzed site visitors’ behavior and reported findings and proposals for increasing site traffic and increase sales opportunities.
- Estimated company retail channel targets.
- Improved sales opportunities by identifying slow moving items and making a plan for stock clearance.
- Reported stock clearance proposals for each group after conducting market intelligence surveys.
- Improved work efficiency and reduced costs by creation of wholesale and retail product plan.
- Assisted management in sourcing & ordering of new products.
- Created price models for new products and discount offers.
- Assisted in preparing the yearly plan for new inventory acquisition.
B.A. SPECIALISED IN MARKETING AND MANAGEMENT
high school
