General Manager
Alpha International Trading & Distribution FZE
Total years of experience :34 years, 6 Months
• Executive Management, leading a newly established team of 50+ members
• Set up Retail Pharmacy & Distribution Company in Free Zone (DSO),
• To identify retail location & open phase wise 10+ Retail Pharmacy Stores, Distribution network & to evaluate all options, identify min 10+ agency & 20 Sku’s private label products and expand wings in UAE, GCC, ME, Asia, Africa and CIS by opening Retail Outlets and Distribution Centre in next 3-5 years
• Currently 6 Pharmacy in Dubai & 4 OEM private label products includes Vitamins, Supplements, and Haircare & Personal Hygiene for Distribution in Retail & Wholesale.
• Exceed customer expectations with best customer service with superior pricing & best of value added svc.
• Optimize Company Resources - Peoples, Process, Protocols, Systems & Initiatives
• Mission is to achieve “Operational Excellency” in the retail & distribution segment.
• Committed to the cause of providing Holistic Healthcare.
• Would like to be the most preferred choice of healthcare provider
• Strengths need to be maintained, built upon or leveraged, Weaknesses need to be addressed and remedied, Opportunities need to be prioritized and optimized & Threats need to be countered or minimized wherever possible with timely support of management.
• Determine optimum pricing policies and identify opportunities to penetrate in to other retail pharmacy, clinics, salons, supermarkets & general retail traders including whole sellers.
• Develop sales and marketing strategies to drive penetration by having professional sales force & marketing plan for private label products
• Interact & Meet with Dubai Health Authority, Municipality, Economic Dept, Landlord in order to maintain business relationship and further to abreast with UAE market, laws and regulation.
• Actively involved in feasibility study, negotiation till takeover of new potential retail stores across UAE.
• Devising company’s brand image by timely expansion in potential location to enable Alpha Brand to remain above the competitors in the fast developing Health Care Sector after careful feasibility study
• Spearheading day-to-day business retail dealings, visit, reviewing existing & new sites, overview expansion as per budgeted business plans, commercial feasibility & financial due diligence, etc.
• Within 1 year of operation, got selected for Dubai Service Excellence Scheme by Dubai Economic Department and for getting nominated in Best Retailer in Pharmacy Category in Retail ME Award in 2014
• Highly accomplished, result driven executive with more than 20 years of progressive experience in finance and operation management within startups, local and global multi million dollars organisation.
• In developing and implementing financial controls and processes in addition to productivity improvement and change management.
• Possesses solid leadership, communication and interpersonal skills that establish rapport with all levels of staff, management, regulatory authorities and third parties.
• Driving critical business functions with ability to streamline business operations that drive growth, increase efficiency and bottom line profits and establishing a brand identity for the organisation with verifiable year after year success by increasing shareholders wealth while ensuring corporate guidelines.
• Acknowledged for sound advice on various aspects of company on mergers acquisitions, takeovers, due diligence, staff development and motivations.
• Recognised as a seasoned strategist in terms to planning, executing and delivering the required in line with company policies and procedure, spearheading finance and operation diversified responsibilities in multicultural environment.
• Adroit in overseeing financial statements, analyse ensuring smooth operations, treasury process.
• Instrumental in implementing ERP, Online POS & Banking for better effective control & cash flow
• Excellent understanding of formulating budgets, implementing systems.
Jan’08 till Jun’12 with LIFE Healthcare Group, Dubai as CFO/Group Financial Controller
• Strategic Executive Management Committee Team Leader, leading a team of 350+ members
• Increased revenue growth by more than 25% & gross profit by 5% since 2008 by setting up & implementing company policy& procedures, POS, ERP that lead to great internal control & saving lead to effective reporting, cash flow, central purchase, optimise stock, minimise expiry losses, new suppliers agreements (negotiate for better prices and volume discounts, increase in other income like rebates, listing fees, bonus free items, extended suppliers credit terms to 30 days for better cash flow management, prompt follow up & negotiation with insurance companies lead to more faster receivables by 15 days etc), reduced rental and other day to day operational & administration expenses by 5%, review non performing stores and apply new marketing strategy, manpower motivation and training in turn reflected in increase in revenue, bottom line & overall boosts in company performance.
• Interact & Meet with Ministry of Health, Dubai Health Authority, Municipality, Economic Dept, Sponsors, Landlord in order to maintain business relationship and further to abreast with UAE market, laws and regulation.
• Actively involved in feasibility study, negotiation till take over of new potential retail stores across UAE.
Accomplishments & Awards:
• Instrumental in opening 30 new retail stores in strategic potential location, Increased from 40 to 70 stores, actively involved in location search till pre & post operational opening of retail outlets
• Acknowledged & Accredited with the 4 prestigious Awards in last three years, Best Customer Service Award, Most Admired Retailer of the Year & Superbrands Award 2012 & 2013.
• Acknowledged for getting nominated for Dubai Service Excellence Award by Dubai Economic Department and for getting selected in 2 Categories in Retail ME Award in 2012-13
Management Team Member Reporting to General Manager. ISO 9000 Co. having Subsidiary co. Marcap LLC, Emdad Petroleum, Qatar, Joint Venture with Tespec-Transfield Svcs Australia, Tecwel AS Norway, Emjel-Sanjel Int’l-Canada, Emdad Steel LLC-William Hare-UK and more than 60 Major International Oil & Gas Principal Agencies dealing with onshore & offshore Projects & Services, Engineering Works, Drilling, Work Over, Well Services & EPC Projects with ADNOC, & Other Companies. Job Involved: Working with - ERP Micro Soft Dynamics Great Plains & Orion Enterprise, Manage Financial & Management Accounting activities keeping in mind IFRS & GAAP in an effective manner & to contribute to the corporate objectives by increasing shareholders wealth by reporting, analyzing and making recommendations on timely financial information and by managing the implementation of financial strategies in line with company ISO policies of its internal and external customers and to support the business objectives of Growth & Profitability. Provide financial expertise in compiling Business Plans in line with company vision and mission, Negotiate with Banks for Working Capital, Projects Feasibility Studies, Review projects site work mile stones payments, Review MOU, Evaluate & apply for Property all Risk, Medical & WC Insurances, Review Payroll, Monitor Debtors and Creditors, Compile Budgets & Review Forecast, Bench-marking Analysis, Maintain Cash Flow, Carry out Variance Analysis of Actual Vs Budget, Attend to Internal & External Audits, Establish new Credit line, Project Finance & General facilities Arrangement, Initiated & Implement Online HSBC Net Banking System & ERP-MS Great Plains for easy & faster consolidation to all AE group of companies.Conducted cost optimization exercise, resulted in reduction of 25% of the total cost including borrowing cost, IT, manpower etc. Increased cash flow by Dh.10 mn by modifying internal processes, follow up, reducing o/s receivables from 125 to 85 days.
Annual TO: Dhs.+1 Billion / Work force:+3000
Job Involved: Working with integrated AS400-CARAT, JDEd., LOGALI, PROFI & SMA System.
Implement CARAT Consolidation Financial & Management Reporting Package, Finance Policies and Procedures, Delegation of Authority Manual for all 9 units of Carrefour, Continuous Assistance & Training to Carrefour Senior level Accounts Staff for day to day on job problems.
Set up Finance Dept. in Carrefour Marina Mall Abu Dhabi, Fully Involve in Budgets, Forecast, Capex, Suppliers, Pre & Post Formation Expenses, Recruitment, Payroll and Accounting System.
Monitor and Control FF, FMG, LHH, TXT, HHH Dept. Inventory in UAE, Oman & Qatar.
Assist and review Financial and Management Reports of Carrefour Units in UAE, Oman & Qatar.
Bench Marking & Variance Analysis - Budget Vs Actual - Sales, Gross Margin, Shrinkage,
Staff Costs, Other Operating Expenses, Capex, Depreciation, Other Income and P/L & BS.
Cash Flow, Cash Forecast, Financial Ratio Analysis & Dealing with Banks & MAF Treasury.
Hypermarkets Reports by Section and Dept., Financial Statements, Group Reporting Pack for Hypermarket, MAF Management Board Meetings and Internal & External Auditors
AS400 System-Fully Integrated Business Planning and Control System, (BPCS).Financial - General Ledger, Accounts Receivable & Payable: Aged Debt Analysis, Review and follow up (Trade Debtors & Creditors)Forecast Funds, Foreign Currency Booking -Forward cover on collection.Netting - Inter Group Payment through Group Netting.
Fixed Assets Register, Balance Sheet Notes, Prepayments & Accruals.
Check & Verify Trial Balance, P&L, & B/S - MTD & Year to Date.To provide timely and accurate financial statement to managementSTC, CBM up to CAM level reports from GENTIA (GLORIA) for HYPERION.Preparation of monthly accounting statement and HYPERION Reports in Accordance with Main HO (U.K.) Region HQ (South Africa) requirements. Marketing, Logistics & Sales.Budget Vs. Actual Expenses Analysis, (Media, Consumer Promotions, Trade & Mkt. Research)
Monthly reports Contribution Before & After Marketing & Net Contribution.
Comparison - Actual Sales to Customer Vs Plan STC.Letter of Credit (L/C) - Submission & Negotiating.
Airport Accounts - (Airport Handling & DN/EK Engineering) Cargo Accounts (Export & Imports) Excess Baggage Ticket.To raise and check Handling, Engineering & Cargo Invoices, Credit & Debit Notes.Data Entry and checking of Import & Export Cargo Handling documentation of various Airlines and Agents, Reconciliation and print daily Airlines Reports.
Timely closing of books of accounts as per fixed target, Carry out Variance Analysis of Actual Vs Budget and undertake other ad hoc studies to
Provide information and support for further follow-up.Implementation of Planned Strategies of Company Policies with targeted Goals, Preparation of Monthly Expenses Analysis, Preparation of Monthly Reports to be presented before Management and Auditors.
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Member of American Academy of Financial Management- AAFM Board Certified Financial Analyst (2005 ID: 31439)
GR1 MAJOR IN MANAGEMENT & FINANCIAL ACCOUNTS.
CLEARED INTERMEDIATE WITH MAJOR SUBJETCS OF COMPANY LAW & ACCOUNTS
BACHELOR OF LEGISLATIVE LAW - LLB
BACHELOR OF COMMERCE - B.COM WITH SPECIAL SUBJECTS OF ADVANCE ACCOUNTS & AUDITING