Data Science Consultant
Fractal Analytics Pvt Ltd
Total years of experience :10 years, 3 Months
Worked with the two of the largest CPG firms in the world to solve their multiple data science problems like Market Mix Modelling, E-commerce modelling, Multi-touch attribution, forecasting, Bayesian Networks, upsell & propensity modelling, etc.
My role includes but not limited to: Perform in-depth exploratory data analysis, interact with client/stakeholders for defining the problem statement, data ingestion and discrepancies; study and apply the most optimal machine learning technique for the given problem, create and present a story on model outcomes and recommendations
Participated in multiple hackathons
Lead Data Integration team for Axis Bank Marketing and Campaigns Operations & handled their respective data marts
Developed and designed ETLs to integrate daily data flow of ~20 million records into respective data marts holding ~2 billion records in total
Designed & developed BI reports & dashboards, automation, third party app integration, etc.
Interacted with clients to understand the business and products. Actively involved in business requirement gathering, solution designing, data analysis, data curation, reports/alerts/dashboards developments.
Major projects: Axis ASAP Analysis, International Spends, mGage File-based SMS Integration, IBM WCA MobilePush & Email Integration with Unica, ATM PCS and NCR CP Integration w/ Encryption Feature, Realtime Data Mart, AxisPay UPI.
Recipient of 5 'Best Performer' Awards.
Involved in analysis, design and development of client/server application for International client, BAAC Bank, Bangkok, Thailand.
Stayed onsite for 1.5 years overseeing development, requirement gathering and implementation of Kastle Treasury software.
Spearheaded enhancement of SWIFT messages and creation of its XML counterpart for BAHTNET systems.
Designed and developed strong algorithms and data-processing logic for various transaction and reports viz. Repo, Money Market, Primary/Secondary Market etc.
Created stored procedures and packages for easy maintenance and deployment.
Involved in all phases of project life cycle right from its inception till go-live.
Designed and developed large reports like MIS reports.
Conducted technical training for end-users
Secured first class
