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Husain Maharaj, Head Sales And Marketing

Husain Maharaj

Head Sales And Marketing·The Kings Dairy Co.

United Arab Emirates

Master's degree, Business And Marketing

Work experience

Total years of experience: 18 years, 0 months

Head Sales And Marketing

August 2025 - Present

The Kings Dairy Co.

Ajman, United Arab Emirates

August 2025 - Present

Recruited as the commercial leader to drive the strategic and operational transformation of a single-product company into a diversified, multi-channel dairy and ice cream brand. Functionally operating as the Business Head, with full ownership of the Go-To-Market (GTM) strategy, commercial P&L expansion, and organizational scaling.
Commercial Transformation & Strategic Leadership:

P&L and Business Strategy: Established the overall business strategy and execution roadmap, functionally operating as the Business Head and owning the commercial launch and expansion P&L.

Product Portfolio Diversification: Led the fundamental transformation of the company from a heritage Kulfi brand to a full-range Dairy and Ice Cream business, dramatically increasing addressable market size.

Market Entry Architecture: Designed the complete market entry framework, personally defining the product mix, pricing strategy, competition analysis, and comprehensive market potential study to ensure a profitable launch.

Channel Expansion: Successfully pivoted the GTM model to introduce packed formats and secure market penetration across the high-volume HORECA, Modern Trade (MT), and Traditional Trade (TT) channels.

Key Account Acquisition: Directed high-value Business Development efforts, personally engaging and acquiring major potential clients, including large catering companies and prestigious hotels, critical for immediate revenue scaling.
Brand, Marketing & Digital Innovation:

Brand Revitalization: Currently leading the complete packaging design revamp for the new brand portfolio, ensuring aesthetic, functional, and commercial alignment for mass-market retail channels.

Marketing Cycle Ownership: Own the entire marketing apparatus, including the development of comprehensive marketing efforts, campaign plans, and budget allocation across all channels to drive brand recognition and trial.

Retail Tech Development: Driving technology developments for the retail business, including the implementation of an internal App and WhatsApp Chatbot to streamline business processes and enhance digital engagement and efficiency.
Organizational Design & Capability Building:

Organizational Overhaul: Executed a full redesign of the commercial structure, defining all new roles, setting up detailed salary frameworks, and establishing data-driven Key Performance Indicators (KPIs) to align the entire sales function with FMCG best practices.

Sales Force Up-skilling: Conducted extensive and elaborate sales team trainings to upgrade staff skills on core FMCG fundamentals, product knowledge, and modern selling techniques, effectively creating a professional sales force.

Company industry:
Consumer Packaged Goods Manufacture
Job role:
Management

Head of Marketing & Business Development

January 2021 - July 2025

Zad Holding Co.

Doha, Qatar

January 2021 - July 2025

• Oversee 360° brand communication, advertising (ATL/BTL), and new product
launches. Ensure consistent messaging across channels using consumer insights and

Company industry:
FMCG

Marketing & Business Development Manager

January 2017 - June 2021

Zad Holding Company

Doha, Qatar

January 2017 - June 2021

Planning and Development of Annual Marketing Plan
• Initiate New Product Development
• Organize Consumer, and Product Research (FGD’s, CLT’s, Blind Taste Tests, Online / Off-line Surveys)
• Development of Product Packaging (through In-House Design Team, and External Agencies)
• Creation of Brand Commercials, Bumper Ads, & Digital Video Content
• Content and Design Planning for POSM and Print Media (Launch POSM, In-store Branding, Newspaper Ads, Hoardings)
• Social Media Budget Planning, and Conceptualization of Content
• Understand product performance, and gain market insights (through 3rd Party Retail Audit, and Retail EPOS Data)
• Managing company Trademarks and other Intellectual Properties (via the Legal Agent)
• Representing the organization in Trade and Consumer Fairs
• Liaison with marketing team of different subsidiaries for timely execution of projects

Company industry:
FMCG
Job role:
Marketing and PR

Asst. Marketing Manager

February 2015 - December 2016

Zad Holding Company

Doha, Qatar

February 2015 - December 2016

Planning and Development of Annual Marketing Plan
Review and Reporting of Sales Revenue, and Market Share
Initiate New Product Development
Organize Consumer, and Product Research (FGD’s, CLT’s, Blind Taste Tests, Online / Off-line Surveys)
Development of Product Packaging (through In-House Design Team, and External Agencies)
Creation of Brand Commercials, Bumper Ads, & Digital Video Content
Content and Design Planning for POSM and Print Media (Launch POSM, In-store Branding, Newspaper Ads, Hoardings)
Social Media Budget Planning, and Conceptualization of Content
Evaluate effectiveness of spends on Marketing Activities, basis planned objectives
Understand product performance, and gain market insights (through 3rd Party Retail Audit, and Retail EPOS Data)
Managing company Trademarks and other Intellectual Properties (via the Legal Agent)
Representing the organization in Trade and Consumer Fairs
Liaison with marketing team of different subsidiaries for timely execution of projects

Company industry:
FMCG
Job role:
Marketing and PR

Asst. Manager - Trade & Consumer Marketing

June 2013 - January 2015

Bunge India Pvt. Ltd

Mumbai, India

June 2013 - January 2015

Allocation and controlling of Trade Marketing Budgets (Pan India)
Planning and execution of Trade Marketing Activities
Development and Review of Trade Schemes / Trade Inputs
 Initiate Brand Activation through participation in Events and Local Programs
Planning and Execution Festive / Launch POSM
Planning and Implementation of Retailer Boards, Shutter Branding, and Hoardings
Procurement of bulk Gifting Material for trade, dealers and employee incentives
Training & Development of Merchandising Team
Designing and Implementation of Sales Incentive Programs

Company industry:
FMCG
Job role:
Sales

Sr. Events & Merchandising Executive

January 2011 - May 2013

Loreal India Pvt. Ltd

Mumbai, India

January 2011 - May 2013

Development and Review of Trade Schemes / Trade Inputs (West Region - India)
Planning and execution of Merchandising activities
Implementation of Brand Visibility elements (across Modern Trade, General Trade, and Make-Up stores)
Managing Fabrication and Maintenance of Counters & Customized Units (In-store)
Coordination with Marketing and Sales Team to implement Brand Units / Visibility Elements
Selection and Co-ordination of Vendors for all Merchandising activities
Training and Development of Merchandisers, and Beauty Advisors

Company industry:
FMCG
Job role:
Sales

Business Development Executive

May 2009 - December 2010

Loreal India Pvt Ltd

Mumbai, India

May 2009 - December 2010

Managing Sales Operations for Modern Trade stores (Dmart, Hypercity, Spencers, Metro Cash & Carry, Apollo Pharmacy, and Health & Glow)
Managing Channel Sales for General Trade and Pharmacy stores
Handled the Consumer Product Division brands ( Garnier, Loreal Paris, and Maybelline )
Stock Planning, Route Planning, and Manpower Planning for company distributors
Ensure Coverage, Availability, and Visibility of Stocks across channels (as per company norms)
Managing of Distributor Sales Team, to ensure achieving of Sales and Distribution targets.
Implementation and Reporting of Trade and Consumer Inputs

Company industry:
FMCG
Job role:
Sales

Area Executive

June 2008 - April 2009

ITC Ltd

Mumbai, India

June 2008 - April 2009

Managing Channel Sales for General Trade, Wholesale and Convenience Stores
Handled the Personal Care Product brands ( Fiami, Vivel, and Superia )
Stock Planning, Route Planning, and Manpower Planning for company distributors
Managing of Distributor Sales Team, to ensure achieving of Sales and Distribution targets.
Ensure Coverage, Availability, and Visibility of Stocks across channels (as per company norms)
Reporting of Competition Activities to the company, along with its effects on the Trade

Company industry:
FMCG
Job role:
Sales

Education

Jamnalal Bajaj Institute of ManagementMumbai University

March 2013

March 2013

Master's degree, Business And Marketing

India

Mumbai University

March 2007

March 2007

Bachelor's degree, Commerce

India

Skills

Marketing
Expert
Marketing
Expert
Media Planning
Expert
Media Planning
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Brand Management
Expert
Brand Management
Expert
Product Development
Expert
Product Development
Expert
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
TRADE MARKETING
Intermediate
TRADE MARKETING
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
INNOVATION
Intermediate
INNOVATION
Intermediate
DIGITAL MEDIA
Intermediate
DIGITAL MEDIA
Intermediate
APOLLO
Expert
APOLLO
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MERCHANDISING
Expert
MERCHANDISING
Expert
REPORTS
Expert
REPORTS
Expert
ADVERTISING
Beginner
ADVERTISING
Beginner
BASIC
Beginner
BASIC
Beginner
BUDGET PLANNING
Beginner
BUDGET PLANNING
Beginner
Marketing
Expert
Marketing
Expert
Media Planning
Expert
Media Planning
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Brand Management
Expert
Brand Management
Expert
Product Development
Expert
Product Development
Expert

Languages

Arabic

Expert

English

Expert

Hindi

Expert

Urdu

Expert

Training and Certifications

Certifications
Supply Chain Foundations
Prompt Engineering – Ai
Essentials of Generative Ai