Marketing Director/Senior Partner
Global Management Consultants
Total des années d'expérience :23 years, 9 Mois
Created and currently lead the Marketing Consultation Vertical.
Vertical main services, Developing Marketing Strategy, Brand Strategy, Business Match Making, Market Research &
Events Organizing & Management.
Managed and consulted on projects around marketing strategy, brand strategy, market research, and business
match-making.
Launched new markets "Iraq, Jordan & Saudi Arabia".
Signed contracts to manage the Sweden Pavilion & Philippine pavilions at Expo2020 Dubai.
Manages all B2B business effort for Saudi Export Development Authority in UAE, Oman & Jordan.
Delivered comprehensive market research (Health & Medical Sector) for a client in Iraq.
In charge of the entire group's marketing efforts (KSA, UAE, Qatar, Bahrain, Kuwait, Jordan, Lebanon, Oman).
Designed & Executed regional social media strategy across 600K followers on Twitter, Instagram, Facebook, and
snap chat.
Managed market research activities around consumers trends and competitors' activities.
Identified new business opportunities, and launched new sales programs such as cluster sales, corporate sales, and
online sales.
Managed the relationship with all marketing and media agencies.
Full responsibility for Marketing Budget.
Created & managed the group marketing strategy which resulted in a 21% increase in sales the first year (new
channels, new programs, and existing channels and customers).
Developed & launched the group e-commerce business unit.
Created, managed, and evaluated the success of the marketing campaigns calendar which contributed to a 29%
increase in turnover.
Drafted and launched loyalty programs for all different sales channels (Wholesales, B2B & Retail)
Ghaseelcom, the first and biggest central laundry facility in Jordan, supported with sales channels that includes: 4 owned outlets, 4 franchise outlets, mobile application, lockers, drop off boxes and corporate sales.
Worked on a number of projects in Jordan, Saudi Arabia & Lebanon, in a capacity of general management, Marketing & Business Planning. Clients included Al Guthmi Group, Al Sourayi United, Authorized dealer of Hublot in Jordan and others.
120 in class hours. Over 300 homework hours. Covers all aspects of Retail Management.