Director of Revenue
Millennium Hotel Fujairah
Total years of experience :12 years, 4 Months
• Build and Maintain Hotel Revenue Structure. Also facilitate, guides, and directs all department heads in achieving department opening budget and KPO’s.
• In charge of Operation Departments - Front Office, Housekeeping, Laundry, Sales & Marketing, and Recreation
• Outlined the Rate Structure in compliance with the PMS/ OXI Interface and Channel Manager. Also Streamed line the Front Office, Reservation, Banqueting and Sales operation and revenue generating factors.
Increased total Room Revenue by +19.4% vs. Budget a result of +5.8M above budget and +1.2% vs. 2013 a result of 405K above last year while maintaining YTD forecast difference by 1.5% variance.
Managed to increase YTD Corporate Segment Production by 19.43% vs. 2013 and reaching the target corporate accounts as per the set KPO.
Increasing Online System delivery to 4.49% vs. 2013 of 3.53% which generated 1.5M. maintaining accurate rate parity all online channels, also highlighting USP - unique selling points in web content, room type description, and photos in distribution channels.
Drive Market share and Revenue Performance through proper pricing and business mix management; develop overall pricing strategy to include all market segments and distribution channels; provide guidance on corporate transient negotiated pricing as well as group pricing; ensure Group Selective Sell Guidelines (Group rates and Sales allowance) are updated on a regular basis ensuring effective pricing strategies are in place that reflect product positioning and strength relative to the competition in each market
Produce accurate forecast on weekly and monthly basis; by day by segment; distribute forecasts promptly; the monthly forecast include 30/60/90 day forecast with an update of YTD performance, and the rolling 12 month update; ensure high degree of revenue forecast accuracy as detailed on the Revenue Management standards.
Verifies all financial entries, performs closings according to hotel periodicities and forwards sales revenue analyses to the various correspondents. Also raises awareness among revenue-generating departments about applying Millennium Hotel Amman procedures.
- Controls daily revenue from all points of sale.
- Produces the hotels daily business sheet.
- Audits the ledgers and consolidates the hotels business report.
- Performs department-specific analyses for revenue-generators according to hotel procedures.
- Forwards the documents to the Millennium Hotel Corporate Accounting Department in due time.
- Manages the hotel liquidity.
- Occasionally checks the float available to the cashiers at the various points of sale.
Facilitates, guides, and directs all department heads in selecting the optimum revenue opportunities for the property. Measures total revenue performance against strategy and targets and adapt current strategy as necessary. Actively monitors the competitive environment and elaborates revenue optimizing tactics and strategies in order to maximize Revenue Generation Index (RGI)
" Clarifies roles and responsibilities with team members, by leading and training the reservation department to
target the revenue forecast. Excellent Leadership skills and the ability to analyze, plan, manage and motivate. Communicates that exceeding customer expectations is a top priority knows whom to involve and when by clearly communicates roles and responsibilities to key player.
" Generated revenue record for the Hotel during SOFEX event held during 29th March 3rd April 2008; No. 1
Revenue vs. Competition, and +82% achieved RevPAR growth vs. year 2006 performance within same period by proper yielding and Channel Optimization.
" Launched up selling programs applicable by Reservation and Front Office Department; which had contributed 18% to YTD actual revenue; (Transient & Corporate) market segments.
" Customized a unified Reservation Pack shared folder that contains contracts, contacts, templates, forms,
checklist, and other revenue generating exercises including related department to build a strong communication to the Revenue Team, that maximized system delivery growth, contributed 12% actual to
total year revenue.
Assistant Reservation Manager
" Creating a Contracts Index System (Micro Soft Access), Data base with Company Name with fixed Market
Segment, rate code, credit facilities, and company benefits e.g. Internet access, cash list, key account
signed agreement. Creating a clear acknowledgment with Sales and Marketing.
" Supported the Director of Revenue and Director of Sales and Marketing in the projects and tasks to Hotel & Area in terms of the implementation of corporate pricing, travel trades, GCC contacts, calendar of events, and MICE market.
" Responsible for Group/ Blocks booking during Meeting, Incentive, Convention, & Events contact. Successfully detained FIT Groups/ Blocks and executed a winning wash factors to get an initiative and
accurate forecast.
Certified with Recognition as a valuable contribution, support and effort during the opening of Four Seasons Hotel Amman.
Prepared a Step by Step manual of making an accurate reservation assertion by following sequenced steps which was implemented as part of the Reservation Process according to the Core Standards, including Consol (Meridian) and PABX operator manual according to the PMS (Fidelio 6.2) which was reviewed and immediately implemented as a training guide for new staff.
Established and maintained excellent social skills and up-selling techniques with genuine customer service.
S.T.E.P.S Revenue Academy
Honor Student in 2002