Senior Marketing Manager
M.H Alshaya
Total years of experience :18 years, 5 Months
As one of the world’s leading retail and franchise operators, M. H. Alshaya has introduced over 70 of the world’s most recognised retail brands to 17 markets across the Middle East, North Africa, Russia, Turkey and Europe. Household names such Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, Victoria’s Secret, Boots, Pottery Barn and KidZania are just some of the brands on their books. The M.H Alshaya family consists of 46, 000 of the best and brightest representing 110 different nationalities, all geared for one purpose… to create memorable experiences for customer within each of their 2, 800 stores worldwide.
A digital marketing agency with a range of SME clients. I managed accounts within the restaurant, legal and recruitment sectors.
Key Achievements
• Won new clients to the business in the restaurant, recruitment and legal industries
• Worked closely with business leaders and heads to develop strategic plans in order to drive their companies forward.
• Implemented brand guidelines and communication strategy through the development of brand values.
• Developed effective inbound marketing plans which has increased followers (60%) and engagement rate (145%) across all social media channels.
• Worked with clients in the successful launch of new product lines
• Led training initiatives for digital executives.
Zamir Telecom is a global IT and telecommunications company with interests in wholesale and retail services. They were ranked the 13th fastest growing company in the UK by the Sunday Times tech track 100 in 2011.
I was responsible for the coordination of all marketing activities including the design and implementation of the annual marketing plan as well as internal communications. I managed a team of 30+ which included a digital marketing team and customer service team. My duties were spread across 6 different business lines that covered both b2c and b2b services, ensuring that the key performance indicators were constantly monitored and met. I was also responsible for all corporate communications.
Key Achievements
• Developed and headed campaign launches in 5 different regions which increased the revenue of the flagship b2c product by 32%.
• Established brand values by defining core USP’s and subsequently formulating brand tone, voice and guidelines in conjunction with various stakeholders.
• Developed sales pipeline for b2b business line through brand awareness and demand generation activities.
• Formulating inbound and outbound strategies to retain clients and increase LTV by using a customer centric approach and conducting effective customer segmentation and marketing automation. This led to an increase in retention by 39.2% and increase in LTV by 13.4%.
• Project managed campaigns, product development and new innovation.
• Improved lead conversion by 17.2% through analysis and reprioritisation of most effective ATL, BTL and TTL methods and revamping marketing collaterals and in return reducing CPA.
• Improved customer insight by working with technical and development teams in instilling a data warehouse that allowed for effective CRM marketing campaigns by segmenting the customer base.
• Built relationships with key stakeholders including press, media and general public.
• Successfully managed, coached and mentored a team of 30 by demonstrating leadership and instilling within them the company’s vision.
I was responsible for and the point of contact for all digital marketing campaigns of the flagship retail brand. During this time I engaged in and oversaw the search and paid search efforts as well as constructing electronic direct mail, Social media and viral campaigns. Duties included market research, environmental analysis and competitive analysis.
Key Achievements
• Improved brands PPC results by increasing lead generation by 47.6% through targeted campaigns that synergised brand voice, improved user experience and simplified service usage. This was done through constant a/b multivariate testing.
• Decreased CPA by 8.56% to £5.61 by improving both timing and quality of post lead activity.
• Decreased CTR by 0.94% to £0.48 by improving quality score and keyword utilisation.
• Improved brands’ SERP standing by hitting the first page of Google in 16 highly competitive search key phrases
• Successfully managed and developed a team of online marketers which included 1 PPC executive, 1 SM manager and an SEO manager.
• Developed content marketing strategies which covered blogs, SM and EDM’s that complimented onsite content activity.
• Developed new markets in the US, Canada, Australia and Europe as well as the UK
• Successfully implemented and utilised tools such as google analytics, kissmetrics, hubspot, buzzsumo and other platform based analytical software.
Allied Healthcare is a healthcare recruitment company that supplies vetted staff in the social, mental and childcare sectors.
I worked on key private sector and government accounts and was responsible for the development of a new service line for the company.
• Developing new lines of businesses for the organisation in the Child and Social care temporary recruitment sectors.
• Winning over and managing clients in both the public (Local Authorities) and private field.
Impress Recruitment provided both permanent and temporary staff to GP practices and local authorities.
My responsibilities included:
• Responsible for formulating strategies to attract and retain new clientele from both the public and private sectors
• Liaising with candidates, conducting relevant background research and checks on candidates and matching candidates to appropriate employment opportunities
• Developing and implementing training programmes, guidance and workshops for candidates such as long term unemployed individuals
To look after the day to day running of the office.
A new print publication company. I was responsible for assisting in the marketing activities of the launch of a new magazine.
