Strategic Planning Director
Fortune Promoseven
Total years of experience :24 years, 8 Months
Responsibilities include:
• Be the “consumer advocate” in the Agency through continuous monitoring, observing and analyzing of customer understanding data, to derive core consumer “insights”
• Develop the marketing/communication strategy for existing/potential clients.
• Set up, planning and managing the annual Pulse Program: a study of the new trends in the Egyptian market and the change in people’s lifestyle and consumption habits with specific brand significances to appropriate parties.
• Monitor and analyze periodic retail audits, trackers and qualitative and quantitative research of our major clients.
• Work with Account Management on the annual and quarter brand reviews with consumer understandings and way forward strategies.
• Review the creative strategies and executions, ensure they are in line with the communication strategy and approve the final creative.
• Identify, select and propose new planning tools to top management.
• Develop, coach and train the department staff on new tools.
• Liaise with regional planning directors and provide support on regional clients
Responsibilities include:
• Develop and maintain a close and productive relationship with key client contacts.
• Identify and initiate business opportunities from existing clients and produce proposals.
• Ascertain and respond to client needs, directing key personnel and departments to effectively deliver client requests.
• Manage the business on a proactive basis, positioning the Agency as a key strategic partner, taking an active interest in all aspects of Client business.
• Co-ordinate key strategic meetings with client.
• Conduct Brand Reviews to all key Clients on a regular and timely basis.
• Ensure client requests are dealt with promptly and that expectations are managed in terms of speed, delivery and quality of response.
• Manage all jobs to ensure they are scheduled on time and to budget and are monitored using appropriate admin procedures.
• Ensure research and background information is prepared for briefs/pitches/presentations.
• Front creative briefing meetings and contribute to major creative briefings with the Client.
• Develop a thorough understanding of client’s business.
• Proceed with and update competitive analysis reports and presentations, market analysis reports and presentations, research analysis reports and presentations (retail audit, tracker, qualitative and quantitative) are updated on all businesses on a quarterly basis.
Responsibilities included:
• Foreign Exchange Desk sales and trading, including spot and forward transactions.
• Money Market dealing in both local and foreign currencies with local and international banks.
• Pricing Swaps, Options, Credit Default Swaps and other Derivatives.
• Trading in local stocks, Egyptian Treasury Bills and Bonds.
• Technical and fundamental analysis of international foreign markets.
• Conducting periodic research on changes in international markets and overall world economy.
• Participated in several road shows to GCC and Europe to market local investment opportunities.
• Handling local and foreign branches activities in local currency.
• Fixing revaluation rates for the bank and local branches.
• Assisting in setting the Dealing Room annual budget.
Responsibilities included:
• Control and follow-up of the bank's investment portfolio.
• Divesting part of the bank's long term investment portfolio.
• Formulating project evaluation reports utilizing several evaluation methods for the sake of share valuation.