Senior Digital Marketing Executive
VPS Healthcare
Total years of experience :12 years, 5 Months
• Leading the digital marketing team.
• Managed leading Hospitals and Clinics in the UAE. Planning of all the marketing
campaigns for branding and leads.
• Strategizing and executing the planned and request form the Senior
Management.
• Optimizing the Campaigns, explaining the design team about the creatives
needed and visualizing the requirements.
• Leads generation and branding of the existing hospitals.
• Brand launch of premium clinics.
• Reporting and documentation of the marketing plan and campaign stats.
Presenting recommendations to Marketing Manager on Online Strategies &
activities.
• Maintaining site analytics, metrics, and campaign reporting (Customer Mapping).
• Identified and utilized digital assets that demonstrated a strong sale
impact and a significant return on investment, increasing customer base.
• Formed perimeters for social content strategy to attain an engagement
ratio of 12% during safe with VPS campaign.
• Developed an SEO-centered content strategy for the launch of new website,
increasing page views by 38%.
• Determined key performances indicators to be analyzed and reported to the social
media team.
• Performed analysis for diverse programs ranging from paid search, display, video,
to mobile campaigns using multiple internal and external data sources and
business intelligence tools to gain insight and drive decisions.
• Lead cross functional creative and technical team in creating customizable landing
page template via content management system, which resulted in 60%
decrease in time required for landing page test operations.
• Collaborated with the team and implemented digital marketing strategies that led
to a +30% increase in customer base and joined the beta stage.
• Developed relationships with Social Media Bloggers by inviting them to be
briefed on new or expanded offerings.
• PR and created brand awareness for the company by participating in the
community building through social media.
• In cooperation with keys members, developed opportunities to create on-to-one
marketing communications, using email marketing, social media blogging etc.
• Researched and analyzed overall performance of the site and consumer
behavior using Google Analytics resulting in consumer insights never seen
before and boosted the company's performance by +25%.
• Managing complete digital marketing for multiple clients in sectors like
Healthcare, Ecommerce website, Retails and Luxury Beauty Pharma Companies.
• Preparing Marketing Strategies for different clients based on their respective business and goals with positive ROI.
• Budget planning for different marketing channels.
• Google Adwords Campaigns, Display Campaigns, Shopping Campaigns.
• Social Media Posting, Paid Campaigns on Facebook, Instagram, LinkedIn, Twitter & Snapchat.
• Website Optimization, Linkbuilding, User Landing Page Experience.
Client Domains:
Health Care, Education, Ecommerce, Real Estates, Finances, Classifieds.
Managing Paid marketing on Google. Organic SEO, Website Audit.
Google Adwords, Google Analytics, Managing PPC Channels.
Social media marketing, Facebook Marketing, Instagram, Twitter.
Email marketing, Website CRM, Product upload and Content Creation.
SEO of the website, Google Webmaster Tools, Landing Page Experience.
Doing Email Marketing using tools like Emarsys and Mail chimp.
E-commerce responsibilities:
Uploading product to website from website Admin CRM.
Updating product description and other details.
Uploading contents to website like product images and adjustment.
Monitor website postings i.e. postings done by customers and approving it and
approving images and making customer posts live on the website.
Checking the customer orders with distributes and its availability for delivery.
Returning the product to distributors if returned by customer due to any damage
or loss.
Checking customer queries and responding/solving them accordingly/sending
there queries to service department.
• Managing Digital Marketing, Support & Testing of websites, 5 majors
brands are:
www.clickonfood.com
www.clickdubai.com, www.clickindia.net
www.dallasfriedchicken.com
www.leeds.ae
• SEO - Search Engine Optimization (On-Page & Off-Page)
• PPC Campaigns (Google Ad words) - Design, Analysis, Monitoring & Reporting of campaigns
• Performance Analysis & Reporting on Regular Basis
• Technical Analysis of websites, competitor analysis & website audit.
• Management & taking care of website & landing page designs and developments
• Email & SMS marketing to maintain relation with current clients & prospects
o SMM - Social Media Marketing Channels Management
o Content Marketing
o Blogs Management
o Designing & following up of printing flyers, brochures and product catalog.
Managing and developing digital marketing plans for clients and group of companies of the firm that meets the standards of the current digital marketing trend and improve the overall digital marketing activities the company had.
• Plan marketing and branding objectives.
• Prepare marketing strategies.
• Analyze market trends and recommend changes to marketing and business development strategies.
• Develop and lead a marketing team that will develop and execute new concepts and channels to position business as innovator and leader
• Measure online performance using GA and Effective Measure, and make changes to the marketing plan according to it.
• Ensure brand messages are consistent.
• Working closely with design agencies and assisting with new product launches.
• Represent marketing at both internal and external meetings and conferences related to assigned areas.
• Managing the day to day marketing and SEO activities for both On-page and Off page campaigns
• Project management of website development and quality assurance of all website projects
• Planning email marketing campaigns, timing and type of content to be used, and measure the results.
• Foresee overall engagement and brand promotion on all the social media platforms like Facebook, Twitter, Instagram, Google+ and YouTube.
• Managing the advertising team, to create successful campaigns on Google Adwords, Facebook and Twitter, making sure our investments are optimized for the best results.
• Strategizing SEO Campaign. Organic SEO of website.
• Implementing & executing the campaigns.
• Monitor site performance using Google Webmaster Tools to identify site issues, crawl errors, 404 errors, etc.
• Reports on analytics, interprets data to improve overall site visibility, drive traffic and deliver an enhanced user experience.
➢ Bachelor of Engineering in Information and Technology with 60% from Muffakham Jah College of Engineering & Technology, Hyderabad (A.P.) in 2011.
➢ Diploma in Computer Science Engineering with 65% from TRR College of Technology, Hyderabad (A.P.) in 2008.
➢ S.S.C Examination with 63.3% from Loyola High School, Hyderabad, (A.P.) in 2005.